Articles tagged with 'basics' & 'data' | Think Like a Publisher - Fleur Willemijn

What's wrong with those B2B people putting their content behind a spiked gate? If you are a bit like me, you get immediately irritated and frustrated by making an effort to click, fill in a form, leave your details to get a whitepaper, and then be …

We all know what a newsletter does and how it works. To keep things simple (for me as well), subscribe via LinkedIn. Just one click to subscribe. And if you don't like it, just one click to unsubscribe.  

You ask me the same questions over and over again. My clients. During workshops, keynotes, and calls. So, why not write them down? Here's my ‘They ask, you answer’ series on content and strategy.  The questions are in the most asked …

This is a common question from management. ‘Why am I not seeing any results from our content efforts; what can I do?’  It's number four in the most asked questions about content; please, check the last paragraph for all five questions and the …

The second most asked question is ‘how to make content accountable.’ How to show that the investment in content production, distribution, and the team pays off. The reporting I usually see are nitty-gritty details with shiny numbers on reach and …

This is not a guide on 'how to write a job description'; these are three quick fixes any recruiter can do.I get it; hunting for new talent is hard. Recruiters, you have to update your content game to get seen and attract the right people. Time to be …

"The best climber in the world is the one who's having the most fun."I read this quote during the nightly hours in James Clears 3-2-1 newsletter. This totally resonated with me and keeps me awake. What would happen if we all had a little more fun …

We tend to overcomplicate. It may be in human nature to make things more complicated than they are. The two most heard complaints by my clients… 

A peek inside the daily struggles of a social content producer… it’s a common practice to receive a carefully crafted word document. The author of this sh*tpiece copy, usually the expert on the topic, has created this thesis for you. And you, as a …

Easy does it. Subscribe to my LinkedIn newsletter to get the content automatically. Why on LinkedIn? As I feel no urgency to manage and maintain two newsletters, one from my newsroom (here) and one from LinkedIn. Some call it ‘efficiency’; …

Very simple, have fun. Be proud of what you do and share this with the world. Noting more, nothing less. Don’t overcomplicate; no need to spend big on polished content assets.Especially in the gasping employer branding market, dare to be different, …

Marketing and HR have more in common than you would expect at first glance. They seem like two different species. However, if there’s one department besides marketing that has to sell the company, it’s HR to attract and maintain talent, the employer …

Let’s talk about procrastination. It sucks. Big time. From time to time, I find myself in a paralyzed and crippled state, not doing anything. From the daily grinding of unloading the dishwasher to delaying the dreadful administration. …

Data.  We all love the juicy details. Headlines screaming ‘Decline in the tech industry by mass layoffs’. Or the marketeer who zooms in on the exceptional number of likes and engagement on a specific post or campaign.  It's all fun and …

I get it that you prefer to work on the sexy content stuff. Creating those social posts with videos, gifs for the boomers, infographics for the B2B, and playing the game between copy and visuals. I love it as well.However, you can’t succeed on …

‘You never read the same book twice’ is my overview of the best books. All about strategy, brands, and marketing to business and inevitable self-help. No more words needed;  pick up the book, read, and learn.  Books about brands, what we …

Data. There’s more than enough written about data. Yet they all got in common that they tend to forget the three most important requirements to make smart and evidenced business decisions.Over and over again, I see this in the so-called content …

I rarely want to have a book on paper. This one… is my go-to source for inspiration. And like Murphy's Law, it's not available in print anymore. Why it mattersAlan Sharpe shares what we can learn from the VW ads. These are lessons that you …

In this month of NY resolutions and what we’re going to do totally differently in 2023… I have bad intentions for my equally bad habits. Not starting the year what I’m going to improve and how to eliminate my bad habits. I start the year by …

In the p.s. of the inspiring weekly 3-2-1 email by James Clear, I stumbled upon the line ‘How to make sure your job never gets replaced by AI… ’ Immediately, I clicked on it. What we can learn from this is easy. It's not what you think it …

 Over the past week, A LOT has been written, commented and podcasted about ChatGPT. It's hard to keep up.Yes, AI is BIG, in capitals. And a huge leap forward for the (lazy) marketers and content producers. Yet, don't get too excited, don't wipe …

'Out with the old, in with the new' is not really applicable to our amazing content industry. Let's look back and learn. Then apply this to the next exciting year.  Why it mattersSomething with reviews, recommendations, and data tells all. …

 Why it mattersEveryone gets it. You need paid for reach. Hardly anyone rocks the assets. With these three uncommon tips, you're more likely to nail it. At least, you'll use the algorithm to your advance instead of swinging along on what …

No need to convince you that the social media pay-to-play era started some time ago. Organic reach is low and decreasing. Yet some brands deliberately choose to focus on organic content. Why, how, and what can we learn from them? Below is an excerpt …

December is always the time; the predictions for next year are here. Cutting the clutter, my top three list of what marketers and all content people need to know for 2023 and how to prepare for 2024. I do realize I don't mention AI in this …

This question is like kicking in an open door, yet a very important one. Most brands have a rolling yearly content marketing planning instead of a proper content strategy — two important things to know.First, what is a strategy?Second, why your …

Is your content ‘more of the same’ that is already out there? Are you not making an impact with your content? Becoming invisible and not heard? One of the reasons could be that you align your content strategy with your marketing strategy …

How to produce content that is relevant for your audience? Simple question, easy answer. Use google data via a reverse search to discover what's relevant for them. No need to tell; relevant content is content that gets seen.  Fact. 90% of …

Let’s cut to the chase. Don’t strive to be perfect, especially on social. Not too polished, not too professional. Give your content a personal touch. Show you are human. Get noticed. A few tips on how to produce engaging content.Perfect content is …

Creating more engagement with your content is easier than you think. All you need is your content to add value to your audience. You can add value by fulfilling their needs. Simple as that. A few basic principles... Open mindsetThis …