Articles tagged with 'basics' & 'structure' | Think Like a Publisher - Fleur Willemijn

Think Like a Publisher - Fleur Willemijn - Archive (basics,structure)

2021
28
May
2021
| 11:52 Europe/Amsterdam
WTF is it and why do you need it? It sounds a bit like marketing bs jargon. Actually, once you have it, you cannot do without it. So it’s worth giving it some thought and discover if it works for you. Or not.It is one line that explains what you do. ...
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27
May
2021
| 11:00 Europe/Amsterdam
Telling your (brand) story in such a way it makes your audience curious and engaged, is damn difficult. No need for a detailed explanation you need a storyline for your identity. To define what you do and why you matter. In a nutshell, why your audie...
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24
May
2021
| 13:05 Europe/Amsterdam
Most companies struggle to get content and social in place: how to tell your brand story, create planning and measure impact. I have a plan to get and execute your content and social strategy. Fixing the basics with the team, tools, and processes, th...
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18
May
2021
| 19:59 Europe/Amsterdam
Call out to all content strategists, social experts, and friends.Help wanted! May I pick your brain? Lots of us are struggling with the organizational setup. The 'howto' with the team, the roles, the responsibilities, and managing expectations. Havin...
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10
January
2021
| 13:45 Europe/Amsterdam
Not getting reaching your reach on social? Not getting the results you want? Take another look at your visuals and be totally honest with yourself. Do your visuals create curiosity, do they tell a story by themselves, do they pop from the screen, and...
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2020
11
November
2020
| 16:02 Europe/Amsterdam
‘There are big commercial opportunities for brands in western society’ Jacco ter Schegget [CEO, Publicis Groupe Benelux] explains. ‘During my 5yr stay in Asia, I experienced the added (business) value of intertwining content and commerce based on rea...
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28
October
2020
| 10:14 Europe/Amsterdam
‘The only thing the potential customers ask us once we get to the table, are the costs.’ ‘Having your help content in place results in hotter leads and shorter sales processes.’ According to Bart Verhulst [Co-Founder and Director of Strategy & Partne...
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19
October
2020
| 19:58 Europe/Amsterdam
Content strategy is no real rocket science, yet more often than not done wrong and missing the point. The majority of the marketers do know the overall potential of content and fail to get a real strategy in place. They are bamboozled in the details ...
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21
September
2020
| 14:22 Europe/Amsterdam
Start with an agency and after 10 episodes take it in-house to save on costs. And please, don’t use a podcast as a disguised way to promote your product or brand. People listen to a podcast to be entertained and educated, not to be marketed to. No ex...
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21
June
2020
| 16:10 Europe/Amsterdam
The PDF with all blogs related to #data and #seo for content contains: How to structure content Data for content Analyse your competitors content Minimum viable content pages How to measure your goals and progress In these blogs, you le...
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17
June
2020
| 20:59 Europe/Amsterdam
One of the biggest 'complaints' about content is that it is expensive. Expensive to produce and expensive to publish. Aside your ego gets dented when that all that expensiveness isn't doing what it is supposed to do.Flipping the perspective, start wi...
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28
May
2020
| 10:15 Europe/Amsterdam
A content eco-system. Another buzz word or worth to spend your time and resources to get it? Quite biased, I kindly recommend you need it. The benefits are proven time over time for my clients. Most recently with the COVID-19 communications.   ...
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20
May
2020
| 10:06 Europe/Amsterdam
General benchmark, give or take, about 50% of your www traffic comes from SEO. Or should come from SEO. No need to explain an SEO strategy drives organic growth, is a ‘cheap’ way to drive traffic, and therefore is an indispensable part of your conten...
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04
May
2020
| 14:49 Europe/Amsterdam
A data-driven content strategy is easier and cheaper than you realize. With smarter usage of Google, you can produce content your audience actually wants to read. As the days that brands dictate what they communicate, are over by now. Time over time ...
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03
May
2020
| 12:34 Europe/Amsterdam
Long story short: structure in your content brings cohesion, defines the gaps, and simplifies planning. Opposite, the lack of structure makes your storytelling a lot harder, less effective and your audience drops out. No matter how much media budget ...
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29
April
2020
| 19:26 Europe/Amsterdam
In the hunt for the readers and to be the first, the news becomes entertainment with the objective to sell advertising pixels or seconds. In addition, the fast-paced superficial social channels used to generate traffic made the short even shorter. Wh...
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09
April
2020
| 12:45 Europe/Amsterdam
Define the status quo. Social first takes mobile first a step further. With social first you flip the perspective and produce content with their expectations and preferences in mind. Social savvy content on a mobile website means sticking to the soci...
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31
March
2020
| 14:14 Europe/Amsterdam
Defining your goals, measure them, and keeping yourself and or the company accountable is easier said than done. A common struggle, with an easy fix. Let me explain the magical OKR concept first before going into the theoretical details. With somethi...
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21
March
2020
| 13:34 Europe/Amsterdam
Proud to be loud! The first part of Chapter 1 is available as a free download. Given the crazy unrealistic days we live in right now, I didn't want to wait any longer until I publish all releases of the first chapter.  Finding a publisher is damn ...
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13
March
2020
| 07:43 Europe/Amsterdam
The key takeaways:  It is about a long term view and mindset, 'make the pie bigger and not to make our slice bigger. If we get more people doing this, the slice by definition gets bigger.’  Build a brand and produce content before you have products t...
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06
March
2020
| 19:04 Europe/Amsterdam
If you cannot explain your distinctive identity in a few simple words than you probably don't understand it well enough. Nobody likes everything and everybody likes something. Avoid being vanilla. Dare to be different and to stand out. Don't give in ...
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05
March
2020
| 16:30 Europe/Amsterdam
The most important and non-negotiable element of content excellence is a ‘belief’. A belief that content is essential to build your brand by providing stories to your audience, based on their needs. With the purpose to give value before getting va...
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01
March
2020
| 14:33 Europe/Amsterdam
Brand safety is an important hot and often misunderstood topic. Explained in a nutshell: some brands avoid social to prevent that their content is placed next to extremists. Living out of fear, brand safety measures can limit your reach and disturb t...
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27
February
2020
| 09:01 Europe/Amsterdam
You are quite an egocentric prick if you only speak and write about yourself, with an 'I know it all’ attitude. To claim leadership is to acknowledge and to share those great insights, opinions and valuable information that is already out there. Why ...
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24
February
2020
| 07:31 Europe/Amsterdam
Keeping the 5 rules for brand building in mind, the impact is huge on the current beliefs for social as a channel. From audience or follower metrics to engagement KPIs and micro-targeting beliefs. If you want to use social to grow your brand, a few p...
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22
February
2020
| 07:46 Europe/Amsterdam
Due to the lack of a solid immediate business case, producing this type of content for your online reputation is a challenge. Yet the costs of a crisis always are much higher. In times of crisis the press will do a deep dive into your content. Once t...
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14
February
2020
| 12:51 Europe/Amsterdam
Creating great content is no rocket science, as long as you keep these three rules in mind. Learn and copy-paste these insights and their lessons learned from 25+ interviews, chats, and talks with the big international agencies, the most amazing bran...
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11
February
2020
| 05:36 Europe/Amsterdam
For the brand-building long term content, brands need to, sort of, publish their own online magazine. Pretty old school, yet it works. A publishers’ license to operate and the sole objective is to create content wanted by their audience. With an Edit...
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08
February
2020
| 19:57 Europe/Amsterdam
The content magic is in the combination between the image and your words. Finding great visuals is one of the most difficult parts of writing. You want to stay away from the obvious usual suspect stock imagery. Your own supply is limited or, even wor...
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01
February
2020
| 08:27 Europe/Amsterdam
The newsroom is the common playground of the corp comms, public relations, and marketing department. Or at least it should be. What is a newsroom actually?   Definition newsroom In short: it is the central place where all news-related conten...
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