Articles tagged with 'influencers' | Think Like a Publisher - Fleur Willemijn

A little series on working with creators.  To prevent dropping an extensive manual on you, I've split it into three blogs. Click on the links to read the details (duh). And please, check out the original sources before jumping to any …

The (social) world is changing. To reach an audience, brands must work with creators or influencers. What are the differences? And how to get the most out of the collaboration? Brands need to understand the societal changes, do their homework to …

A collaboration should always benefit both; the brand, represented by marketing, and the creator with reach in its community. You scratch my back, I'll scratch yours. What are the benefits and reasons to work together? Let's get some …

Working with creators can help you to engage with existing audiences, reach new audiences and build a community. And, in the fourth place, brands work with creators because it can drive revenue.Getting the most out of the collaboration with creators …