Articles tagged with 'interview' | Think Like a Publisher - Fleur Willemijn

What can we expect for content in 2024 with the rise of AI? Surprisingly, the best lessons learned have nothing to do with AI or automation. The best content is real and emotional; it's all about connection.Let’s dive into the experience and vision …

ChatGPT polishes your resume and helps you to present yourself as the best candidate for the job. AI can also help you to craft an amazing cover letter in a witty confident tone while you tick all the job requirements boxes. Just prompt and …

 Great content can be pretty easy and very fast. Often it's made too complicated and overengineered with expensive agencies. On top of that, it takes forever. That's what I see with my clients. If you want to save money, de-dust, and …

‘There are big commercial opportunities for brands in western society’ Jacco ter Schegget [CEO, Publicis Groupe Benelux] explains. ‘During my 5yr stay in Asia, I experienced the added (business) value of intertwining …

Start with an agency and after 10 episodes take it in-house to save on costs. And please, don’t use a podcast as a disguised way to promote your product or brand. People listen to a podcast to be entertained and educated, not to be …

Sicco Wegerif, Managing Director Europe at MediaMonks, the content practice of S4, explains ‘when data is built into the creative process early on, you can build much more personalized content. Therefore, we are firm supporters and …

Keeping the 5 rules for brand building in mind, the impact is huge on the current beliefs for social as a channel. From audience or follower metrics to engagement KPIs and micro-targeting beliefs. If you want to use social to grow your brand, a …

One of the biggest learnings is that ‘you never can be too early to manage expectations.' ‘To set up an effective content campaign, you need time. At least a year. And you need a budget for production and for media buying. With just …

Go from ‘listen to customer’ to ‘invite your customer’. ‘Invite them to your process.’ Small costs, priceless output. ’Talk to the customer every day. Selling is not a one-way game’ Pete tells me. …

Either you are a big brand, or a small one, knowing and breathing your own identity is what sets you apart from your competitors. Being distinctive works. Embrace your creative character, explained by G-Star RAW. Or create your own content based on …

Some brands fall in the pitfall and turn into a sales machine once they grow from a start-up to a mature brand. They risk losing their distinctiveness to the sales figures. But, if you have a solid fundament of who you are and why you do what you …

Spoiler alert, it is all about the finance. From the challenge to make the (business) case for long-term brand investment, over-reliant on performance marketing, to the key metrics. 

The secret of success is the content Flinders creates. They focus on the data first. Not on the furniture. Do your Google and YouTube research on what your audience is looking for to develop your product inventory. And last not least, …

‘Listen to your customers, their needs and their expectations’. Martijn van Seters [Co founder Nuud] flips the traditional perspective and lets his audience ‘own’ and develop the product. An outstanding example of tapping in …

It is a pretty common practice to optimize during a campaign - at least it should be. Kelloggs in the UK is taking this a step further, optimization between campaigns year on year. A longer-term testing plan to discover what really works based on …

‘A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. [Scott Cook]’. Anneke Schogt [CEO at IMA, Influencer Marketing Agency, part of S4 Capital] explains we ‘need to wake …

'Does your brand follow your business, or does your business follow your brand? ‘All marketers should ask themselves this question’ according to Dick Buschman, Partner at ACHTUNG! Amsterdam. ‘The mandatory requirement is that …

Kees van Dorp Director Precision Marketing at DDB Unlimited is pretty clear in his statement. ‘The media landscape is changing and brands need to produce content to build their brand. As a brand, you cannot afford not to do it. Consumers …

‘Half the money I spend on advertising is wasted; the trouble is I don't know which half.’ Erik Hensel [30-year-old serial entrepreneur and founder of LIfeHunters] starts his passionate talk about advertising and strategy. …