Hire me

Stuck with content? Need help to take the next step, or do you want to set up an independent content department? No worries, I'll help you with the strategy, implementation, and hands-on execution, including setting up the team and KPIs for the C-suite and reporting. 


My expertise

  • Content strategy: what's your objective, why do you do ‘content’, and how can it contribute to the business
  • Measurement and accountability: based on your strategy, what are the KPIs and other metrics? How to set up the reporting for C-suite and for the daily management
  • Organizational setup: where to place the content team with what roles and responsibilities? Spoiler alert: my advice probably will be to set up an agnostic team with all the Heads of Marketing, Corporate, HR, and Customer Care as the main stakeholders for strategy and planning
  • Content production, processes, and tools. How to shorten the time to market, become and stay agile while being relevant and engaging
  • Manage, coach, and grow the existing team. Including the hiring and firing
  • Run big projects and campaigns
  • Temporarily support from management to hands-on 


Experienced in B2C and B2B. In almost all industries; travel, airlines, automotive, FMCG, booze and coffee, finance, insurance, pharma, gambling and gaming, sports, publishing, fashion, and governments. From big corporates HQ and EQ, local operating companies to start-ups and scale-ups. Client and agency side. 


Not-so-humble brag

With almost 25yr experience working for over 40 amazing brands, there isn't a lot I haven't seen or experienced. Including all pitfalls and lessons learned. I am self-starting, up and running within 48h, and you can expect the first deliverables within a few days. 


Contact me

Always happy to have a coffee and chat about content. Maybe I can help you. Otherwise, I can share my network with you and direct you to other freelancers or agencies. 


Fleur Willemijn van Beinum