About me

A marketeer and creative who fell in love with AI

I don’t fit in a square, and I don’t want to. My strength is exactly in combining extremes, connecting dots others don’t see, and challenging the status quo to make room for something better.

I’ve never been the type to follow the beaten path. 

People often call me the weird one, and I take that as a compliment. Even career coaches can’t quite put me in a box and I usually fail at the recruitment assessments because I don’t fit the models.

 

Combining what usually doesn’t fit together: 

  • Extrovert on the outside, secretly an introvert at heart
     
  • Wildly creative, yet deeply in love with data and technology
     
  • All my professional work is digital and online, but I can lose myself in building something by hand
     
  • I also love pushing myself to extremes in sport, even though I’m not competitive at all
     
  • Food, for me, is pure love if it’s simple and pure
     
  • Fashion, not for the trends, but as a lens to read where society is heading
     
  • And I can never choose between reading books or finding my inspiration on TikTok, so I do both

 

Professionally, I’m a marketer. Ironically though, I’m terrible at my own marketing. Too introverted, and a little too shy, to shout my services from the rooftops. I’d much rather let the work speak for itself.

Still, I bring the same mix of contradictions into what I do. I’m as passionate about strategy and leadership as I am about creativity and data. I get energy from inspiring and building teams, especially juniors, and from creating structures that help others grow.

 

→ If this sounds like the kind of perspective you want on your team, I’d love to explore how we can work together.

 

PS. I wrote this with a little help from ChatGPT. Proof that AI is at its best when paired with human creativity.

 

 

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