Articles tagged with 'b2b' | Think Like a Publisher - Fleur Willemijn

Not seeing results on LinkedIn? Your feed filled with slop?It’s not you, it’s—Actually. It is you.Most people use LinkedIn wrong, then wonder why it’s not working. Usually, it comes down to three mistakes. First, treating LinkedIn as a one-way …

This is THE overview of all the LinkedIn algorithm secrets, dos and don'ts, and what works and doesn't. → Join 2,750+ professionals to get the latest updates in your inbox.

I deleted 7 old resumes from my account. More relevant recruiters showed up. Job suggestions improved. This month I'm also covering why your headline and your content need to match, and the hated Open to Work badge and post.

These are the books I keep recommending — and gifting to people who don't know they need it. Yet. No ranking, the first is just as good as the last.

Most boards treated AI as a technology decision. Handed it to IT. Flagged it for legal. Put it on next year's agenda and moved on. That felt responsible. It isn’t. The EU AI Act makes AI a board responsibility. Not a department responsibility. Not a …

The biggest lie in the content industry is that you need more and new content. You paid for it once. You can use it five times. Very few brands do.→ You need to see something 5 to 7 times before you remember it. Reuse and repeat your content a few …

You're using AI. But without Custom Instructions, you sound like everyone else. Personalization is the fix. Once you configure it, you'll understand why. Applies to ChatGPT, Copilot, Claude, Gemini, Perplexity and any other AI tool.

If your content could be written by AI, why should anyone care? Content is now a commodity.The market is filling up with content that is technically right, well-written, and easy to produce. But also, interchangeable and forgettable.AI lowers the …

LinkedIn is quietly reinventing itself, and it looks like it's borrowing TikTok's algorithmic playbook. It’s shifting from a social graph to an interest graph, and that one change rewrites the rules of reach, visibility, and what actually gets seen. …

This is for senior marketers who need to take this shift seriously and want to maximize the impact of their marketing budget in 2026. If you’re still building content for your followers and funnels, you’re already behind. The shift from social to …

It’s not you. It’s… actually, it is you. What’s wrong with B2B marketing and marketers? As if the label B2B gives you the excuse to make it as boring as possible, drown in jargon, trying to look impressive, and old school gate your content.

You'll be surprised how few brands truly dare to express their opinion, mainly out of fear of alienating certain audiences. However, by staying neutral, they become neither fish nor fowl, bland and stuck in the middle, ultimately alienating their …

You don’t need a rigid, color-coded content calendar that haunts you. You don’t need to post daily. You don't need new content every time.  You just need to show up. Consistently. Every. Single. Time. Since Dec 2022, I’ve done it every single …

Before your content is seen at all, you need to get into the LinkedIn feed first. It's not just about creating 'mobile' savvy content or being popular. There's a bigger system in place so LinkedIn can keep all our feeds as relevant as possible, so …

The easiest and cheapest trick to get much more reach for the same content is to spread it out. Don't put all your eggs in one basket and post your content on all channels on the same day. I'm talking about how you can plan your content over …

The main question for brands is how do you ‘rank’ in AI search? And how do we (not) measure that? The 3 main adjustments are from keyword to user intent focus, from exact match to context and underlying needs, and from basic standard description to …

51% of the marketing is piloting or scaling with AI, with the number one desired outcome: time savings. But a shocking 75% of marketers mention a lack of AI training. Do you want to know how to start with AI in your team and organization? These are …

Current trends and the rise of AI ask for a better balance in content. Unfortunately, nowadays, we tend to overly focus on the short-term activation content, with the sexy KPIs and vanity metrics. It's all about sales. This is a logical consequence …

Having a hard time getting the budget and resources to create brand building content? You're not alone. Despite its increased importance, it's still not at the top of the priority list at the C-suite. Especially in this AI era, showing your …

A common problem for marketers who start using AI. How do you use ChatGPT while you keep your brand identity?As most of us experience, AI output often results in quite recognizable AI-generated copy. It's long, difficult to read, full of expensive …

You're not the only one not seeing the reach you expect on your socials and SEO. It's increasingly more difficult to get seen. It might be that you’re not following the (new) zero-click rule. Actually, this zero-click rule is not that new, but …

A content marketing block is the Marketing Manager’s equivalent for a writer’s block. You’ve got so much to tell, but you don’t know where to start, how to structure all that sh*t and analysis paralysis kicks in. You're overthinking, or your …

These are the 5 things to know to get the most out of ChatGPT. The secret is that I give some human love and care to my audience and content, and I use AI along the way, not vice versa. ChatGPT is a wingman, and you have the knowledge and context. …

How do you rise above the content clutter and be noticed? There are a few ways, one of which is to go heavy on advertising paid media. Another is to embrace your brand identity and be authentically you. I'll explain, and how to use AI for …

It's about time to shift from copy-centric to visual-centric in the content review processes. Nowadays the visual is the eyecatcher and drives engagement. Therefore, my kind advice to everyone who reviews and signs off on content, you focus too much …

Content isn’t always the answer. Unfortunately, and against popular belief by the content preachers, it's not the golden nugget we hope it is. We know that high-quality content that brings your message across and gets seen is crazy expensive; …

Here is a 4-step-by-step workflow to get more value and expand the lifetime of your content. From how to discover what to recycle, how to update and refresh, and what not to do. I hardly remember what I read yesterday, let alone last week or a month …

Not seeing the results from your leadership content? Your strategic approach might be off. Leadership content isn’t a campaign that you run and give some love and attention every once in a while. Here's what you need to know to engage your audience …

You want to use AI to speed up your content production, but you’re afraid of losing your authenticity and personality? No worries, I got your back. This is how to get more and better content in less time while you stay you.The most common problem …

LinkedIn… how do you stand out, gain reach, and get the most out of your budget? It's the not-so-new content playground for marketers with varying success rates. If you're a marketing manager who's disappointed by the results, it's probably you who …