Articles tagged with 'strategy' | Think Like a Publisher - Fleur Willemijn

Lack of digital presence and engagement with your content? Stuck for inspiration or a writer's block? I get it. Creating content that connects, has an impact, and is easy and fast to produce is hard. However, it’s a piece of cake if you have a struct...

I can imagine it's a challenge to start using AI, that it can be overwhelming, and you don't know where to start. Prompt engineering sounds complicated and expensive; in reality, it's nothing more than writing down your ask, undressed,  naked, and st...

Is ‘ephemeral content’ the next big thing? Or is it just a buzzword for what we’re already doing? Making things look bigger and more impressive than they actually are?In my humble opinion, creating a name to make it bigger than it is. This smells lik...

Keeping things simple is one of the hardest things to do. We tend to overcomplicate things, especially when it comes to content. The most common causes: thinking that more is better. Lack of time. Lack of knowledge. ‘if you can't explain it simply, y...

What a marketer needs to know to excel in email marketing: the new email marketing industry standards by Gmail per February 1st, reasons why email marketing is still hot, and the golden rules for email marketing excellence. In my humble opinion, emai...

Love books. Broaden your mind and horizon. Books surprise, inspire and give you sparkling new energy.   The must-reads for strategy, marketing, and branding. My top 10 → changes frequently; and 45+ more titles. New books are added every month. Scroll...

It almost seems like everything is AI these days. AI can be a great help. That said, it’s so easy to get lost and get buried in fun and the rabbit hole. There are so many potential rewards and advantages.At the same time, it can be overwhelming, and ...

The secret of LinkedIn and what all great publishers have in common is ‘attention.’ What you give is what you get. There is no such thing as an easy trick to get reach, write the golden headline, and get all the likes and DMs without the hard grindin...

In the jungle of AI, ChatGPT training, and all prompt engineering tips and tricks, here’s all that you, as a content producer or marketer, need to know to nail your prompts.You can skip all other (free) courses and training; below, you will find a co...

Not always getting the wow results that blow your mind? Does it feel like ChatGPT is still a bit stuck on the surface and not digging deep to surprise you with the results? Then it's time you transform your ChatGPT experience with ‘Custom Instruction...

In the jungle of AI and ChatGPT courses, what are the best for marketing and content people? Over the past months, I completed over 30 courses and training -- some with pleasure and adding to my knowledge, others with anxiety and adding unnecessary c...

The biggest lie in the content industry is that you need new content. Did you know you need to see something five to seven times before remembering something? It's perfectly fine to repeat your content a few times. Rule of thumb: when you become anno...

What can we expect for content in 2024 with the rise of AI? Surprisingly, the best lessons learned have nothing to do with AI or automation. The best content is real and emotional; it's all about connection.Let’s dive into the experience and vision o...

I've scoured the web for top-notch AI and ChatGPT training courses. Here are four that are absolutely worth your time. My starting point in the review and recommendations is what you need to know as a strategist, content producer, marketer, brand mar...

Content is about human connection. Dare to stand out and always stick to what makes you weird, odd, strange, different. That’s your source of power. Learn how to stay authentic while using AI to create your content and create the prompts for better A...

In the beginning, content planning is all rainbows and sunshine; after a while, the fuzziness creeps up your legs, and along the way, you’ll lose the overview. Content planning becomes complicated over time. You'll learn what you need in a content ca...

A great headline provokes curiosity, sets the tone, and manages expectations. And it’s one of the hardest things to write. Just like headlines, writing an engaging social caption can also be challenging. That's why you can use this step-by-step for b...

Here is a 4-step-by-step workflow on how to discover what to recycle, how to update and refresh, and what not to do. I hardly remember what I read yesterday, let alone last week or a month ago → there is nothing wrong with recycling the content you a...

The eight elements of how to recognize ChatGPT generated content; no real intro, listicles, no personality or point of view, too clean, very generic, and lack of consistency between the posts. Show that you care and prevent becoming boring and echoin...

Improve your content by understanding ChatGPT's capabilities and its pitfalls, like the lack of new insights or strategies, bias, and judgment-free nature. Here's what you need to know and what I learned to get the most out of it. First and foremost....

Rule of thumb for content in 2024: Get your brand storytelling with long-term brand-building content in place. Then, follow up with short-term activation content, whether or not with some paid media and targeting. According to Les Binet, there is abo...

AI isn’t just about creating more content at a large scale with lower costs. AI is about delivering higher quality content, well-researched and well-written by passionate, creative people with in-depth knowledge and understanding of the topic. Keep i...

These are the five things to know to get the most out of your collaboration with ChatGPT: wingman, you have the knowledge and context, go into the rabbit hole, experiment with paid ChatGPT-4, and know that people recognize ChatGPT content. Know it's ...

I’m bursting your AI bubble as an easy way out. To skip steps and take shortcuts looking for a quick content fix. And if you know when not to use it, makes you more aware and knowledgeable when you do use it. Being aware of the pitfalls gives you an ...

We all know ChatGPT is the way forward. Yet how to go from average to good to great? We're all stoked about the features and possibilities; we should prevent producing more content instead of better content. ChatGPT can assist you in the latter if yo...

Now the AI dust has settled a bit, let’s take a second look at how we can use ChatGPT to create content by speeding up production processes and improving the quality of your written content.And let’s still be aware of the pitfalls such as echoing, be...

Look, I'll be honest, great content is f*cking expensive. Quality comes at a price, and it starts around € 30-50K for the first year, and the second year, from € 15 - 20K. Getting it out there will cost you even more. Sure, you can get it cheap(er). ...

How do we start with AI and maximize value? For individuals, there are more than enough guides and how-to's by self-proclaimed AI gurus. It's never been easier to learn how to prompt, how to maximize value, and how to fool around. For businesses and ...

Typing in a prompt, copy-paste-polish the output, and publishing that as content of your own will not move your needle. You choose the AI or human writing combination that best suits your brand and situation. There is no good or bad; all options have...

This one is especially for my B2B audience. In my B2B content series, this ‘problem behind the problem’ is indispensable. → This is the starting point and overarching message in your content strategy. Show that you care and understand your audience a...