Articles tagged with 'strategy' | Think Like a Publisher - Fleur Willemijn

Quiet luxury is the trend of the moment. It’s described as “logo-free fashion with outsized price tags.” Think of it as the opposite of loud logo-mania. Instead, quiet luxury is more toned-down and minimalist, highlighting understated pieces in high-...

Looking forward by looking back. What did I learn from fifty LinkedIn newsletter posts? Happy to share some pitfalls, mistakes, and how to toughen up. Failing to plan is planning to failYou need stock for headspacePre-publish, eat, sleep, then publis...

He: ‘Apply Rule 6.’ Me: ‘WTF is Rule 6?’ He: ‘Don’t take yourself so goddamn seriously. It especially helps when I get in my own way.’  Loving this philosophy.  ...

Creating mobile-first content is quite a no-brainer, right? In reality, we think we do, but we don’t. Every time I see content creators or content marketers reviewing the final assets on their laptop, not on their mobile.Mobile-first means you're mob...

A little series on working with creators.  To prevent dropping an extensive manual on you, I've split it into three blogs. Click on the links to read the details (duh). And please, check out the original sources before jumping to any conclusions. And...

The (social) world is changing. To reach an audience, brands must work with creators or influencers. What are the differences? And how to get the most out of the collaboration? Brands need to understand the societal changes, do their homework to find...

A collaboration should always benefit both; the brand, represented by marketing, and the creator with reach in its community. You scratch my back, I'll scratch yours. What are the benefits and reasons to work together? Let's get some clarity.  ...

Working with creators can help you to engage with existing audiences, reach new audiences and build a community. Next to that, in the fourth place, brands work with creators because it can drive revenue.That having said, getting the most out of the c...

AI is nothing short of fantastic. ChatGPT enables us to do more in less time. It takes over some of those boring, dreading tasks that waste our precious time.While we speed up on productivity, somewhere deep down, I feel it’s not sustainable to be al...

We all know what a newsletter does and how it works. To keep things simple (for me as well), subscribe via LinkedIn. Just one click to subscribe. And if you don't like it, just one click to unsubscribe.  ...

This is such an easy hack to get more reach; I really don't get why people keep posting the same content on Instagram (IG) story and IG feed in the same minute. How often do you see the same content simultaneously on all socials?Don’t fire all your g...

Time over time, I hear marketers saying they’re in need of content for social or newsletters. Urgently they push out some subpar good-enough assets of an already old crappy campaign. Or even worse, they repeat what they pushed last week.The content y...

Content planning becomes complicated over time. Me and my ego were convinced we could do this; us, some hacks, and our brilliant mind.In the beginning, content planning is all rainbows, unicorns, and sunshine; after a while, the fuzziness creeps up y...

Companies want workers with ChatGPT skills to explore AI and stay ahead of the competition. It's essential to invest time and effort into getting to know AI and improving your skills.A basic understanding of AI simply won't cut it. To impress, you'll...

Talking about planning over multiple days here. Not talking about the best time of the day to trick the algorithm.  How can you squeeze out more reach with the same content by extending the time window of your planning?Sounds complicated, it isn’t. I...

It’s not only the men who think visually; we all do. In content production, the visual is the most underestimated element. Not talking about social here; talking about written content. Your blogs for SEO, employer branding on the careers www, newslet...

With ChatGPT, it’s easier and faster than ever to produce content. But it’s the uniqueness that makes something special. Keep in mind that AI content is the result of a set of information and is averaged from that. In other words, AI scrapes all kind...

We all know ChatGPT is the way forward. Yet how to go from average to good to great? We're all stoked about the features and possibilities; we should prevent producing more content instead of better content. ChatGPT can assist you in the latter if yo...

You ask me the same questions over and over again. My clients. During workshops, keynotes, and calls. So, why not write them down? Here's my ‘They ask, you answer’ series on content and strategy.  The questions are in the most asked order. I want mor...

The last one in my series on your most asked content questions is ‘How can I prepare the content team and organization for AI?’ No need to explain the exciting times ahead as we unleash the power of AI. We’re just starting to tap into the possibiliti...

Number 5 in the most asked questions about content is ‘We struggle with content ownership; who should own it?’This question often originates from everyone wanting to take a piss on the content, frustration, and lack of decision-making.The result is a...

This is a common question from management. ‘Why am I not seeing any results from our content efforts; what can I do?’  It's number four in the most asked questions about content; please, check the last paragraph for all five questions and the bonus o...

Do your content processes take forever? That's soul-sucking and the best way to drain the energy out of your team. The time-to-market issue is especially applicable to bigger organizations and governments. We all know their slow and sluggishness and ...

The second most asked question is ‘how to make content accountable.’ How to show that the investment in content production, distribution, and the team pays off. The reporting I usually see are nitty-gritty details with shiny numbers on reach and like...

This is by far the most asked question. We want more for less. How to do it? I’ll be the bearer of the bad news… no matter what you hear in the market, read on the blogs, and are bamboozled by ChatGPT, there’s no such thing as cheap and fast content....

Hello, 2024! Change is calling. We’re in a new exciting disruptive era with AI. It’s blowing everyone’s mind, and it’s going to shake things up (finally!). And we’re going to have fun while doing it. I’m stoked, are you? ...

I really don’t get why not more brands have this in place. I can only guess… a bit too much focus on the sexy campaigns and no real sense of urgency for this type of content.Yes, this is the basic stuff you need to have in place, and this is what dri...

The most made mistake in content production is reviewing on the laptop. Or, even worse, reviewing the copy in Word without the visual.Mobile is not a derivation of the laptop. It should be mobile by design.~80% of your audience is on mobile. ...

Speed up your content production process and never be out of stock. Getting content is easier than you might think. My procrastination and writer's block made me rethink and reconsider my life until I had my creative juices for ideation, a solid proc...

The new era is here. AI is shifting your gears. Your content job will change, but not in the way you think.How to use it, and where you human can make the difference. Research and ideationUnique chance to vamp up and shine with your strategic thinkin...