Articles tagged with 'strategy' | Think Like a Publisher - Fleur Willemijn

Think Like a Publisher - Fleur Willemijn - Archive (strategy)

2023
30
January
2023
| 14:40 Europe/Amsterdam
Marketing and HR have more in common than you would expect at first glance. They seem like two different species. However, if there’s one department besides marketing that has to sell the company, it’s HR to attract and maintain talent, the employer ...
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25
January
2023
| 17:19 Europe/Amsterdam
Data.  We all love the juicy details. Headlines screaming ‘Decline in the tech industry by mass layoffs’. Or the marketeer who zooms in on the exceptional number of likes and engagement on a specific post or campaign.  It's all fun and games; the sex...
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23
January
2023
| 12:24 Europe/Amsterdam
I get it that you prefer to work on the sexy content stuff. Creating those social posts with videos, gifs for the boomers, infographics for the B2B, and playing the game between copy and visuals. I love it as well.However, you can’t succeed on social...
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02
January
2023
| 06:58 Europe/Amsterdam
In the p.s. of the inspiring weekly 3-2-1 email by James Clear, I stumbled upon the line ‘How to make sure your job never gets replaced by AI… ’ Immediately, I clicked on it. What we can learn from this is easy. It's not what you think it is.What mat...
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2022
14
December
2022
| 09:14 Europe/Amsterdam
 Over the past week, A LOT has been written, commented and podcasted about ChatGPT. It's hard to keep up.Yes, AI is BIG, in capitals. And a huge leap forward for the (lazy) marketers and content producers. Yet, don't get too excited, don't wipe out t...
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09
December
2022
| 11:32 Europe/Amsterdam
'Out with the old, in with the new' is not really applicable to our amazing content industry. Let's look back and learn. Then apply this to the next exciting year.  Why it mattersSomething with reviews, recommendations, and data tells all. Hereby an ...
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08
December
2022
| 09:19 Europe/Amsterdam
 Why it mattersEveryone gets it. You need paid for reach. Hardly anyone rocks the assets. With these three uncommon tips, you're more likely to nail it. At least, you'll use the algorithm to your advance instead of swinging along on what everyone els...
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04
December
2022
| 14:36 Europe/Amsterdam
No need to convince you that the social media pay-to-play era started some time ago. Organic reach is low and decreasing. Yet some brands deliberately choose to focus on organic content. Why, how, and what can we learn from them? Below is an excerpt ...
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04
December
2022
| 10:48 Europe/Amsterdam
December is always the time; the predictions for next year are here. Cutting the clutter, my top three list of what marketers and all content people need to know for 2023 and how to prepare for 2024. I do realize I don't mention AI in this overview. ...
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01
April
2022
| 11:00 Europe/Amsterdam
This question is like kicking in an open door, yet a very important one. Most brands have a rolling yearly content marketing planning instead of a proper content strategy — two important things to know.First, what is a strategy?Second, why your conte...
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22
March
2022
| 18:40 Europe/Amsterdam
Is your content ‘more of the same’ that is already out there? Are you not making an impact with your content? Becoming invisible and not heard? One of the reasons could be that you align your content strategy with your marketing strategy instead of y...
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05
March
2022
| 09:49 Europe/Amsterdam
How to produce content that is relevant for your audience? Simple question, easy answer. Use google data via a reverse search to discover what's relevant for them. No need to tell; relevant content is content that gets seen.  Fact. 90% of pages get n...
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2021
27
May
2021
| 11:00 Europe/Amsterdam
Telling your (brand) story in such a way it makes your audience curious and engaged, is damn difficult. No need for a detailed explanation you need a storyline for your identity. To define what you do and why you matter. In a nutshell, why your audie...
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2020
19
October
2020
| 19:58 Europe/Amsterdam
Content strategy is no real rocket science, yet more often than not done wrong and missing the point. The majority of the marketers do know the overall potential of content and fail to get a real strategy in place. They are bamboozled in the details ...
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21
September
2020
| 14:22 Europe/Amsterdam
Start with an agency and after 10 episodes take it in-house to save on costs. And please, don’t use a podcast as a disguised way to promote your product or brand. People listen to a podcast to be entertained and educated, not to be marketed to. No ex...
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09
April
2020
| 12:45 Europe/Amsterdam
Define the status quo. Social first takes mobile first a step further. With social first you flip the perspective and produce content with their expectations and preferences in mind. Social savvy content on a mobile website means sticking to the soci...
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21
March
2020
| 13:34 Europe/Amsterdam
Proud to be loud! The first part of Chapter 1 is available as a free download. Given the crazy unrealistic days we live in right now, I didn't want to wait any longer until I publish all releases of the first chapter.  Finding a publisher is damn ...
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13
March
2020
| 07:43 Europe/Amsterdam
The key takeaways:  It is about a long term view and mindset, 'make the pie bigger and not to make our slice bigger. If we get more people doing this, the slice by definition gets bigger.’  Build a brand and produce content before you have products t...
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05
March
2020
| 16:30 Europe/Amsterdam
The most important and non-negotiable element of content excellence is a ‘belief’. A belief that content is essential to build your brand by providing stories to your audience, based on their needs. With the purpose to give value before getting va...
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24
February
2020
| 07:31 Europe/Amsterdam
Keeping the 5 rules for brand building in mind, the impact is huge on the current beliefs for social as a channel. From audience or follower metrics to engagement KPIs and micro-targeting beliefs. If you want to use social to grow your brand, a few p...
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14
February
2020
| 12:51 Europe/Amsterdam
Creating great content is no rocket science, as long as you keep these three rules in mind. Learn and copy-paste these insights and their lessons learned from 25+ interviews, chats, and talks with the big international agencies, the most amazing bran...
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01
January
2020
| 15:09 Europe/Amsterdam
More than marketing Content is more than marketing. Content is a combination of all (digital) communication efforts to create effective and efficient storytelling to capture the hearts and minds of the customers. Content is to show and tell who yo...
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01
January
2020
| 13:03 Europe/Amsterdam
Great content is a balance between long term brand building and short term brand activation. In recent years there has been more focus on the short term activation and generating sales. This is a logical consequence of the crisis. Invest your budget ...
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01
January
2020
| 08:00 Europe/Amsterdam
To think like a publisher means to produce the ‘best content possible’. For once and for all, cut the subpar non-effective content and please focus on these open doors: Put your customers first Add value to touch hearts, minds, and souls, inspi...
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2019
31
December
2019
| 17:00 Europe/Amsterdam
Joe Pulizzi's thoughts and rules for the success of content. Why reinvent what is already written with excellence? Copy-paste quoted his three statements and four benefits of content. He speaks about 'content marketing', I kindly suggest applying thi...
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31
December
2019
| 08:03 Europe/Amsterdam
From strategy and plans into execution is a big step. Setting up the basics and fundamentals is a lot of work and takes time and effort. It is a challenge. Where to start, what do you need first, how to get the budget, what talent needs to be recr...
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31
December
2019
| 07:25 Europe/Amsterdam
‘A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. [Scott Cook]’. Anneke Schogt [CEO at IMA, Influencer Marketing Agency, part of S4 Capital] explains we ‘need to wake up’. In our interview, she cap...
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29
December
2019
| 19:34 Europe/Amsterdam
'Does your brand follow your business, or does your business follow your brand? ‘All marketers should ask themselves this question’ according to Dick Buschman, Partner at ACHTUNG! Amsterdam. ‘The mandatory requirement is that brands truly own their b...
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29
December
2019
| 19:15 Europe/Amsterdam
Kees van Dorp Director Precision Marketing at DDB Unlimited is pretty clear in his statement. ‘The media landscape is changing and brands need to produce content to build their brand. As a brand, you cannot afford not to do it. Consumers consume cont...
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29
December
2019
| 17:28 Europe/Amsterdam
‘Half the money I spend on advertising is wasted; the trouble is I don't know which half.’ Erik Hensel [30-year-old serial entrepreneur and founder of LIfeHunters] starts his passionate talk about advertising and strategy. ‘Thanks to all available da...
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