Articles tagged with 'strategy' | Think Like a Publisher - Fleur Willemijn

Think Like a Publisher - Fleur Willemijn - Archive (strategy)

2020
09
April
2020
| 12:45 Europe/Amsterdam
Define the status quo. Social first takes mobile first a step further. With social first you flip the perspective and produce content with their expectations and preferences in mind. Social savvy content on a mobile website means sticking to the soci...
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21
March
2020
| 13:34 Europe/Amsterdam
Proud to be loud! The first part of Chapter 1 is available as a free download. Given the crazy unrealistic days we live in right now, I didn't want to wait any longer until I publish all releases of the first chapter.  Finding a publisher is damn ...
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13
March
2020
| 07:43 Europe/Amsterdam
The key takeaways:  It is about a long term view and mindset, 'make the pie bigger and not to make our slice bigger. If we get more people doing this, the slice by definition gets bigger.’  Build a brand and produce content before you have products t...
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05
March
2020
| 16:30 Europe/Amsterdam
The most important and non-negotiable element of content excellence is a ‘belief’. A belief that content is essential to build your brand by providing stories to your audience, based on their needs. With the purpose to give value before getting va...
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24
February
2020
| 07:31 Europe/Amsterdam
Keeping the 5 rules for brand building in mind, the impact is huge on the current beliefs for social as a channel. From audience or follower metrics to engagement KPIs and micro-targeting beliefs. If you want to use social to grow your brand, a few p...
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14
February
2020
| 12:51 Europe/Amsterdam
Creating great content is no rocket science, as long as you keep these three rules in mind. Learn and copy-paste these insights and their lessons learned from 25+ interviews, chats, and talks with the big international agencies, the most amazing bran...
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01
January
2020
| 15:09 Europe/Amsterdam
More than marketing Content is more than marketing. Content is a combination of all (digital) communication efforts to create effective and efficient storytelling to capture the hearts and minds of the customers. Content is to show and tell who yo...
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01
January
2020
| 13:03 Europe/Amsterdam
Great content is a balance between long term brand building and short term brand activation. In recent years there has been more focus on the short term activation and generating sales. This is a logical consequence of the crisis. Invest your budget ...
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01
January
2020
| 08:00 Europe/Amsterdam
To think like a publisher means to produce the ‘best content possible’. For once and for all, cut the subpar non-effective content and please focus on these open doors: Put your customers first Add value to touch hearts, minds, and souls, inspi...
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2019
31
December
2019
| 17:00 Europe/Amsterdam
Joe Pulizzi's thoughts and rules for the success of content. Why reinvent what is already written with excellence? Copy-paste quoted his three statements and four benefits of content. He speaks about 'content marketing', I kindly suggest applying thi...
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31
December
2019
| 08:03 Europe/Amsterdam
From strategy and plans into execution is a big step. Setting up the basics and fundamentals is a lot of work and takes time and effort. It is a challenge. Where to start, what do you need first, how to get the budget, what talent needs to be recr...
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31
December
2019
| 07:25 Europe/Amsterdam
‘A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. [Scott Cook]’. Anneke Schogt [CEO at IMA, Influencer Marketing Agency, part of S4 Capital] explains we ‘need to wake up’. In our interview, she cap...
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29
December
2019
| 19:34 Europe/Amsterdam
'Does your brand follow your business, or does your business follow your brand? ‘All marketers should ask themselves this question’ according to Dick Buschman, Partner at ACHTUNG! Amsterdam. ‘The mandatory requirement is that brands truly own their b...
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29
December
2019
| 19:15 Europe/Amsterdam
Kees van Dorp Director Precision Marketing at DDB Unlimited is pretty clear in his statement. ‘The media landscape is changing and brands need to produce content to build their brand. As a brand, you cannot afford not to do it. Consumers consume cont...
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29
December
2019
| 17:28 Europe/Amsterdam
‘Half the money I spend on advertising is wasted; the trouble is I don't know which half.’ Erik Hensel [30-year-old serial entrepreneur and founder of LIfeHunters] starts his passionate talk about advertising and strategy. ‘Thanks to all available da...
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29
December
2019
| 16:05 Europe/Amsterdam
Sometimes you have to look to the past to find the answer for the future. To excel in the digital content game, you sort of publish your own daily newspaper or weekly magazine. Brands become their own publishers. In the next pages, you will learn and...
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