Articles tagged with 'copy' | Think Like a Publisher - Fleur Willemijn

Typing in a prompt, copy-paste-polish the output, and publishing that as content of your own will not move your needle. You choose the AI or human writing combination that best suits your brand and situation. There is no good or bad; all options have...

I don't know why… but in most corporates, mobile-first content is still reviewed on a laptop.Is it laziness or just a lack of awareness? Mobile-first means mobile-last in the reviewing process.Every time I publish, I toggle (on the laptop) to a mobil...

We all know ChatGPT is the way forward. Yet how to go from average to good to great? We're all stoked about the features and possibilities; we should prevent producing more content instead of better content. ChatGPT can assist you in the latter if yo...

‘Brand persona’ sounds a bit sketchy, doesn’t it? Yet this pops up frequently. I already wrote about the brand persona in my book, and now it looks like more brands are picking this up.I’ll shortly explain why it matters and what it is. And I’ve stol...

Sometimes we can learn the most from those super passionate smaller brands. We don’t always have to look at the big ones to be inspired. Especially regarding content, as most of us don’t have big brands' budgets.It's the brand voice that creates the ...

POV. Short for ‘point of view.’ You’ve seen it popping up all over socials in the last year. Mostly used by content creators to indicate that the viewer (that’s you) must watch the video from the creator’s (their) perspective. Or they use the POV to ...

The most made mistake in content production is reviewing on the laptop. Or, even worse, reviewing the copy in Word without the visual.Mobile is not a derivation of the laptop. It should be mobile by design.~80% of your audience is on mobile. ...

Speed up your content production process and never be out of stock. Getting content is easier than you might think. My procrastination and writer's block made me rethink and reconsider my life until I had my creative juices for ideation, a solid proc...

This one is so simple; it’s almost too good to be true. Stolen with pride from ‘A Self-Help Guide for Copywriters’ by Dan Nelken.  ‘The benefit of the benefit’This means you think beyond the first obvious benefits of your product. You dive a bit deep...

A peek inside the daily struggles of a social content producer… it’s a common practice to receive a carefully crafted word document. The author of this sh*tpiece copy, usually the expert on the topic, has created this thesis for you. And you, as a co...

I rarely want to have a book on paper. This one… is my go-to source for inspiration. And like Murphy's Law, it's not available in print anymore. Why it mattersAlan Sharpe shares what we can learn from the VW ads. These are lessons that you can’t read...

 Over the past week, A LOT has been written, commented and podcasted about ChatGPT. It's hard to keep up.Yes, AI is BIG, in capitals. And a huge leap forward for the (lazy) marketers and content producers. Yet, don't get too excited, don't wipe out t...

General benchmark, give or take, about 50% of your www traffic comes from SEO. Or should come from SEO. No need to explain an SEO strategy drives organic growth, is a ‘cheap’ way to drive traffic, and therefore is an indispensable part of your conten...