Think Like a Publisher - Fleur Willemijn - Archive copy
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2026
21
April
2026
|
06:46
Europe/Amsterdam
Authenticity is dead. Not the concept, the word. It’s used too many times, by too many brands. Now it means nothing. What you need is harder to fake and more useful. → Identity. 7 steps and 15 minutes is all it takes.
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2024
28
April
2024
|
17:07
Europe/Amsterdam
These are the 5 things to know to get the most out of ChatGPT. The secret is that I give some human love and care to my audience and content, and I use AI along the way, not vice versa. ChatGPT is a wingman, and you have the knowledge and context. …
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02
March
2024
|
20:37
Europe/Amsterdam
Here is a 4-step-by-step workflow to get more value and expand the lifetime of your content. From how to discover what to recycle, how to update and refresh, and what not to do. I hardly remember what I read yesterday, let alone last week or a month …
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2023
25
June
2023
|
20:09
Europe/Amsterdam
‘Brand persona’ sounds a bit sketchy, doesn’t it? Yet this pops up frequently. I already wrote about the brand persona in my book, and now it looks like more brands are picking this up.I’ll shortly explain why it matters and what it is. And I’ve …
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25
June
2023
|
19:34
Europe/Amsterdam
Sometimes we can learn the most from those super passionate smaller brands. We don’t always have to look at the big ones to be inspired. Especially regarding content, as most of us don’t have big brands' budgets.It's the brand voice that creates the …
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23
June
2023
|
06:05
Europe/Amsterdam
POV. Short for ‘point of view.’ You’ve seen it popping up all over socials in the last year. Mostly used by content creators to indicate that the viewer (that’s you) must watch the video from the creator’s (their) perspective. Or they use …
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09
April
2023
|
10:59
Europe/Amsterdam
The most made mistake in content production is reviewing on the laptop. Or, even worse, reviewing the copy in Word without the visual.Mobile is not a derivation of the laptop. It should be mobile by design.~80% of your audience is on mobile.
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09
April
2023
|
09:46
Europe/Amsterdam
Speed up your content production process and never be out of stock. Getting content is easier than you might think. My procrastination and writer's block made me rethink and reconsider my life until I had my creative juices for ideation, a solid …
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30
March
2023
|
19:25
Europe/Amsterdam
This one is so simple; it’s almost too good to be true. Stolen with pride from ‘A Self-Help Guide for Copywriters’ by Dan Nelken. ‘The benefit of the benefit’This means you think beyond the first obvious benefits of your product. You dive a …
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12
January
2023
|
05:24
Europe/Amsterdam
I rarely want to have a book on paper. This one… is my go-to source for inspiration. And like Murphy's Law, it's not available in print anymore. Why it mattersAlan Sharpe shares what we can learn from the VW ads. These are lessons that you …
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2020
20
May
2020
|
10:06
Europe/Amsterdam
General benchmark, give or take, about 50% of your www traffic comes from SEO. Or should come from SEO. No need to explain an SEO strategy drives organic growth, is a ‘cheap’ way to drive traffic, and therefore is an indispensable …
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