Articles tagged with 'copy' | Think Like a Publisher - Fleur Willemijn

Creating mobile-first content is quite a no-brainer, right? In reality, we think we do, but we don’t. Every time I see content creators or content marketers reviewing the final assets on their laptop, not on their mobile.Mobile-first means you're mob...

We all know ChatGPT is the way forward. Yet how to go from average to good to great? We're all stoked about the features and possibilities; we should prevent producing more content instead of better content. ChatGPT can assist you in the latter if yo...

The most made mistake in content production is reviewing on the laptop. Or, even worse, reviewing the copy in Word without the visual.Mobile is not a derivation of the laptop. It should be mobile by design.~80% of your audience is on mobile. ...

Speed up your content production process and never be out of stock. Getting content is easier than you might think. My procrastination and writer's block made me rethink and reconsider my life until I had my creative juices for ideation, a solid proc...

This one is so simple; it’s almost too good to be true. Stolen with pride from ‘A Self-Help Guide for Copywriters’ by Dan Nelken.  ‘The benefit of the benefit’This means you think beyond the first obvious benefits of your product. You dive a bit deep...

A peek inside the daily struggles of a social content producer… it’s a common practice to receive a carefully crafted word document. The author of this sh*tpiece copy, usually the expert on the topic, has created this thesis for you. And you, as a co...

I rarely want to have a book on paper. This one… is my go-to source for inspiration. And like Murphy's Law, it's not available in print anymore. Why it mattersAlan Sharpe shares what we can learn from the VW ads. These are lessons that you can’t read...

 Over the past week, A LOT has been written, commented and podcasted about ChatGPT. It's hard to keep up.Yes, AI is BIG, in capitals. And a huge leap forward for the (lazy) marketers and content producers. Yet, don't get too excited, don't wipe out t...

General benchmark, give or take, about 50% of your www traffic comes from SEO. Or should come from SEO. No need to explain an SEO strategy drives organic growth, is a ‘cheap’ way to drive traffic, and therefore is an indispensable part of your conten...