Books, books and books

Over the years, I've written 3 books for you. I share all I know, so you don't have to make the same mistakes as I did

→ If you want to learn something, teach it or write about it.

It means that the best way to deeply understand a subject is by explaining it to others or articulating it in writing. Teaching or writing forces you to organize your thoughts, identify gaps in your understanding, and engage more critically with the material.

So I did.

Impact with Content

My first book, ‘Impact with content’ (2022) was fully written by hand and took me a few years, as is the case for every writer. Perfectionism got in my way. Humblebragging, it sold out and is now only available online.

How to guard your brand voice when writing with ChatGPT

My second book, ‘How to guard your brand voice when writing with ChatGPT,’ was a sweet little AI experiment aggregating my best-read blog about brand voice. The first edition was produced in a few hours in March 2025. Reviewed and optimized edition, took me a bit longer (September 2025).

How to build content operations that scale trust, not your chaos

The third book ‘How to build content operations that scale trust, not chaos: Protect what AI can’t’ has the same setup as the second. Only now taking it more seriously and applying the lessons I learned. Also, September 2025.