Articles tagged with 'basics' | Think Like a Publisher - Fleur Willemijn

Think Like a Publisher - Fleur Willemijn - Archive (basics)

2021
28
May
2021
| 11:52 Europe/Amsterdam
WTF is it and why do you need it? It sounds a bit like marketing bs jargon. Actually, once you have it, you cannot do without it. So it’s worth giving it some thought and discover if it works for you. Or not.It is one line that explains what you do. ...
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27
May
2021
| 11:00 Europe/Amsterdam
Telling your (brand) story in such a way it makes your audience curious and engaged, is damn difficult. No need for a detailed explanation you need a storyline for your identity. To define what you do and why you matter. In a nutshell, why your audie...
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24
May
2021
| 13:05 Europe/Amsterdam
Most companies struggle to get content and social in place: how to tell your brand story, create planning and measure impact. I have a plan to get and execute your content and social strategy. Fixing the basics with the team, tools, and processes, th...
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18
May
2021
| 19:59 Europe/Amsterdam
Call out to all content strategists, social experts, and friends.Help wanted! May I pick your brain? Lots of us are struggling with the organizational setup. The 'howto' with the team, the roles, the responsibilities, and managing expectations. Havin...
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10
January
2021
| 13:45 Europe/Amsterdam
Not getting reaching your reach on social? Not getting the results you want? Take another look at your visuals and be totally honest with yourself. Do your visuals create curiosity, do they tell a story by themselves, do they pop from the screen, and...
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2020
11
November
2020
| 16:02 Europe/Amsterdam
‘There are big commercial opportunities for brands in western society’ Jacco ter Schegget [CEO, Publicis Groupe Benelux] explains. ‘During my 5yr stay in Asia, I experienced the added (business) value of intertwining content and commerce based on rea...
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19
October
2020
| 19:58 Europe/Amsterdam
Content strategy is no real rocket science, yet more often than not done wrong and missing the point. The majority of the marketers do know the overall potential of content and fail to get a real strategy in place. They are bamboozled in the details ...
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21
September
2020
| 14:22 Europe/Amsterdam
Start with an agency and after 10 episodes take it in-house to save on costs. And please, don’t use a podcast as a disguised way to promote your product or brand. People listen to a podcast to be entertained and educated, not to be marketed to. No ex...
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21
June
2020
| 16:10 Europe/Amsterdam
The PDF with all blogs related to #data and #seo for content contains: How to structure content Data for content Analyse your competitors content Minimum viable content pages How to measure your goals and progress In these blogs, you le...
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09
April
2020
| 12:45 Europe/Amsterdam
Define the status quo. Social first takes mobile first a step further. With social first you flip the perspective and produce content with their expectations and preferences in mind. Social savvy content on a mobile website means sticking to the soci...
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31
March
2020
| 14:14 Europe/Amsterdam
Defining your goals, measure them, and keeping yourself and or the company accountable is easier said than done. A common struggle, with an easy fix. Let me explain the magical OKR concept first before going into the theoretical details. With somethi...
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21
March
2020
| 13:34 Europe/Amsterdam
Proud to be loud! The first part of Chapter 1 is available as a free download. Given the crazy unrealistic days we live in right now, I didn't want to wait any longer until I publish all releases of the first chapter.  Finding a publisher is damn ...
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13
March
2020
| 07:43 Europe/Amsterdam
The key takeaways:  It is about a long term view and mindset, 'make the pie bigger and not to make our slice bigger. If we get more people doing this, the slice by definition gets bigger.’  Build a brand and produce content before you have products t...
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06
March
2020
| 19:04 Europe/Amsterdam
If you cannot explain your distinctive identity in a few simple words than you probably don't understand it well enough. Nobody likes everything and everybody likes something. Avoid being vanilla. Dare to be different and to stand out. Don't give in ...
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05
March
2020
| 16:30 Europe/Amsterdam
The most important and non-negotiable element of content excellence is a ‘belief’. A belief that content is essential to build your brand by providing stories to your audience, based on their needs. With the purpose to give value before getting va...
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01
March
2020
| 14:33 Europe/Amsterdam
Brand safety is an important hot and often misunderstood topic. Explained in a nutshell: some brands avoid social to prevent that their content is placed next to extremists. Living out of fear, brand safety measures can limit your reach and disturb t...
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27
February
2020
| 09:01 Europe/Amsterdam
You are quite an egocentric prick if you only speak and write about yourself, with an 'I know it all’ attitude. To claim leadership is to acknowledge and to share those great insights, opinions and valuable information that is already out there. Why ...
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24
February
2020
| 07:31 Europe/Amsterdam
Keeping the 5 rules for brand building in mind, the impact is huge on the current beliefs for social as a channel. From audience or follower metrics to engagement KPIs and micro-targeting beliefs. If you want to use social to grow your brand, a few p...
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22
February
2020
| 07:46 Europe/Amsterdam
Due to the lack of a solid immediate business case, producing this type of content for your online reputation is a challenge. Yet the costs of a crisis always are much higher. In times of crisis the press will do a deep dive into your content. Once t...
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14
February
2020
| 12:51 Europe/Amsterdam
Creating great content is no rocket science, as long as you keep these three rules in mind. Learn and copy-paste these insights and their lessons learned from 25+ interviews, chats, and talks with the big international agencies, the most amazing bran...
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11
February
2020
| 05:36 Europe/Amsterdam
For the brand-building long term content, brands need to, sort of, publish their own online magazine. Pretty old school, yet it works. A publishers’ license to operate and the sole objective is to create content wanted by their audience. With an Edit...
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08
February
2020
| 19:57 Europe/Amsterdam
The content magic is in the combination between the image and your words. Finding great visuals is one of the most difficult parts of writing. You want to stay away from the obvious usual suspect stock imagery. Your own supply is limited or, even wor...
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01
February
2020
| 08:27 Europe/Amsterdam
The newsroom is the common playground of the corp comms, public relations, and marketing department. Or at least it should be. What is a newsroom actually?   Definition newsroom In short: it is the central place where all news-related conten...
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21
January
2020
| 09:22 Europe/Amsterdam
‘They told us ‘not to blog’, because ‘it is an absolute waste of time and energy’, ‘what is your opinion on blogging and why do you do it yourself’? A smart question by a student during my college on ‘Storytelling and Content’ at the Rotterdam Univer...
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19
January
2020
| 08:09 Europe/Amsterdam
Spoiler alert, it is all about the finance. From the challenge to make the (business) case for long-term brand investment, over-reliant on performance marketing, to the key metrics.  ...
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02
January
2020
| 08:28 Europe/Amsterdam
‘Why do you do what you do’ as a brand? The fundamental question in the heart of Simon Sinek his book ’Start with Why’ and his famous TED talk. When you ask a random marketer for the ‘why’ of their brand, mostly they give an extensive answer full of ...
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why
02
January
2020
| 07:26 Europe/Amsterdam
'Brands get rose-tinted glasses about entertaining people and think that is all consumers want', 'What brands need to do is break down their content, take a step back and ask, for their industry, what the role of content is. Whether it is to inspire,...
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why
01
January
2020
| 15:09 Europe/Amsterdam
More than marketing Content is more than marketing. Content is a combination of all (digital) communication efforts to create effective and efficient storytelling to capture the hearts and minds of the customers. Content is to show and tell who yo...
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01
January
2020
| 13:03 Europe/Amsterdam
Great content is a balance between long term brand building and short term brand activation. In recent years there has been more focus on the short term activation and generating sales. This is a logical consequence of the crisis. Invest your budget ...
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01
January
2020
| 08:00 Europe/Amsterdam
To think like a publisher means to produce the ‘best content possible’. For once and for all, cut the subpar non-effective content and please focus on these open doors: Put your customers first Add value to touch hearts, minds, and souls, inspi...
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