Articles tagged with 'basics' | Think Like a Publisher - Fleur Willemijn

Think Like a Publisher - Fleur Willemijn - Archive (basics)

2023
07
February
2023
| 17:19 Europe/Amsterdam
Easy does it. Subscribe to my LinkedIn newsletter to get the content automatically. Why on LinkedIn? As I feel no urgency to manage and maintain two newsletters, one from my newsroom (here) and one from LinkedIn. Some call it ‘efficiency’; others cal...
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06
February
2023
| 18:09 Europe/Amsterdam
Getting reach on LI is an algorithm game. And that changes every few weeks. What was hot and happening then is the opposite right now (February 2023).Honestly, I was absolutely ignorant about using an external link or posting twice within 18h. Wrong....
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01
February
2023
| 16:52 Europe/Amsterdam
Very simple, have fun. Be proud of what you do and share this with the world. Noting more, nothing less. Don’t overcomplicate; no need to spend big on polished content assets.Especially in the gasping employer branding market, dare to be different, d...
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30
January
2023
| 14:40 Europe/Amsterdam
Marketing and HR have more in common than you would expect at first glance. They seem like two different species. However, if there’s one department besides marketing that has to sell the company, it’s HR to attract and maintain talent, the employer ...
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27
January
2023
| 09:34 Europe/Amsterdam
Let’s talk about procrastination. It sucks. Big time. From time to time, I find myself in a paralyzed and crippled state, not doing anything. From the daily grinding of unloading the dishwasher to delaying the dreadful administration. Recognizable?Ye...
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25
January
2023
| 17:19 Europe/Amsterdam
Data.  We all love the juicy details. Headlines screaming ‘Decline in the tech industry by mass layoffs’. Or the marketeer who zooms in on the exceptional number of likes and engagement on a specific post or campaign.  It's all fun and games; the sex...
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23
January
2023
| 12:24 Europe/Amsterdam
I get it that you prefer to work on the sexy content stuff. Creating those social posts with videos, gifs for the boomers, infographics for the B2B, and playing the game between copy and visuals. I love it as well.However, you can’t succeed on social...
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18
January
2023
| 19:06 Europe/Amsterdam
‘You never read the same book twice’ is my overview of the best books. All about strategy, brands, and marketing to business and inevitable self-help. No more words needed;  pick up the book, read, and learn.  Books about brands, what we can learn fr...
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18
January
2023
| 10:39 Europe/Amsterdam
Data. There’s more than enough written about data. Yet they all got in common that they tend to forget the three most important requirements to make smart and evidenced business decisions.Over and over again, I see this in the so-called content strat...
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12
January
2023
| 05:24 Europe/Amsterdam
I rarely want to have a book on paper. This one… is my go-to source for inspiration. And like Murphy's Law, it's not available in print anymore. Why it mattersAlan Sharpe shares what we can learn from the VW ads. These are lessons that you can’t read...
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09
January
2023
| 10:47 Europe/Amsterdam
In this month of NY resolutions and what we’re going to do totally differently in 2023… I have bad intentions for my equally bad habits. Not starting the year what I’m going to improve and how to eliminate my bad habits. I start the year by feeding t...
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02
January
2023
| 06:58 Europe/Amsterdam
In the p.s. of the inspiring weekly 3-2-1 email by James Clear, I stumbled upon the line ‘How to make sure your job never gets replaced by AI… ’ Immediately, I clicked on it. What we can learn from this is easy. It's not what you think it is.What mat...
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2022
14
December
2022
| 09:14 Europe/Amsterdam
 Over the past week, A LOT has been written, commented and podcasted about ChatGPT. It's hard to keep up.Yes, AI is BIG, in capitals. And a huge leap forward for the (lazy) marketers and content producers. Yet, don't get too excited, don't wipe out t...
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09
December
2022
| 11:32 Europe/Amsterdam
'Out with the old, in with the new' is not really applicable to our amazing content industry. Let's look back and learn. Then apply this to the next exciting year.  Why it mattersSomething with reviews, recommendations, and data tells all. Hereby an ...
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08
December
2022
| 09:19 Europe/Amsterdam
 Why it mattersEveryone gets it. You need paid for reach. Hardly anyone rocks the assets. With these three uncommon tips, you're more likely to nail it. At least, you'll use the algorithm to your advance instead of swinging along on what everyone els...
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04
December
2022
| 14:36 Europe/Amsterdam
No need to convince you that the social media pay-to-play era started some time ago. Organic reach is low and decreasing. Yet some brands deliberately choose to focus on organic content. Why, how, and what can we learn from them? Below is an excerpt ...
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04
December
2022
| 10:48 Europe/Amsterdam
December is always the time; the predictions for next year are here. Cutting the clutter, my top three list of what marketers and all content people need to know for 2023 and how to prepare for 2024. I do realize I don't mention AI in this overview. ...
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01
April
2022
| 11:00 Europe/Amsterdam
This question is like kicking in an open door, yet a very important one. Most brands have a rolling yearly content marketing planning instead of a proper content strategy — two important things to know.First, what is a strategy?Second, why your conte...
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22
March
2022
| 18:40 Europe/Amsterdam
Is your content ‘more of the same’ that is already out there? Are you not making an impact with your content? Becoming invisible and not heard? One of the reasons could be that you align your content strategy with your marketing strategy instead of y...
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05
March
2022
| 09:49 Europe/Amsterdam
How to produce content that is relevant for your audience? Simple question, easy answer. Use google data via a reverse search to discover what's relevant for them. No need to tell; relevant content is content that gets seen.  Fact. 90% of pages get n...
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02
January
2022
| 12:20 Europe/Amsterdam
Let’s cut to the chase. Don’t strive to be perfect, especially on social. Not too polished, not too professional. Give your content a personal touch. Show you are human. Get noticed. A few tips on how to produce engaging content.Perfect content is pe...
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2021
26
September
2021
| 14:55 Europe/Amsterdam
Creating more engagement with your content is easier than you think. All you need is your content to add value to your audience. You can add value by fulfilling their needs. Simple as that. A few basic principles... Open mindsetThis all starts with a...
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28
May
2021
| 11:52 Europe/Amsterdam
WTF is it and why do you need it? It sounds a bit like marketing bs jargon. Actually, once you have it, you cannot do without it. So it’s worth giving it some thought and discover if it works for you. Or not.It is one line that explains what you do. ...
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27
May
2021
| 11:00 Europe/Amsterdam
Telling your (brand) story in such a way it makes your audience curious and engaged, is damn difficult. No need for a detailed explanation you need a storyline for your identity. To define what you do and why you matter. In a nutshell, why your audie...
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24
May
2021
| 13:05 Europe/Amsterdam
Most companies struggle to get content and social in place: how to tell your brand story, create planning and measure impact. I have a plan to get and execute your content and social strategy. Fixing the basics with the team, tools, and processes, th...
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18
May
2021
| 19:59 Europe/Amsterdam
Call out to all content strategists, social experts, and friends.Help wanted! May I pick your brain? Lots of us are struggling with the organizational setup. The 'howto' with the team, the roles, the responsibilities, and managing expectations. Havin...
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10
January
2021
| 13:45 Europe/Amsterdam
Not getting reaching your reach on social? Not getting the results you want? Take another look at your visuals and be totally honest with yourself. Do your visuals create curiosity, do they tell a story by themselves, do they pop from the screen, and...
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2020
11
November
2020
| 16:02 Europe/Amsterdam
‘There are big commercial opportunities for brands in western society’ Jacco ter Schegget [CEO, Publicis Groupe Benelux] explains. ‘During my 5yr stay in Asia, I experienced the added (business) value of intertwining content and commerce based on rea...
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19
October
2020
| 19:58 Europe/Amsterdam
Content strategy is no real rocket science, yet more often than not done wrong and missing the point. The majority of the marketers do know the overall potential of content and fail to get a real strategy in place. They are bamboozled in the details ...
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21
September
2020
| 14:22 Europe/Amsterdam
Start with an agency and after 10 episodes take it in-house to save on costs. And please, don’t use a podcast as a disguised way to promote your product or brand. People listen to a podcast to be entertained and educated, not to be marketed to. No ex...
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