Articles tagged with 'basics' | Think Like a Publisher - Fleur Willemijn

Think Like a Publisher - Fleur Willemijn - Archive (basics)

2020
21
June
2020
| 16:10 Europe/Amsterdam
The PDF with all blogs related to #data and #seo for content contains: How to structure content Data for content Analyse your competitors content Minimum viable content pages How to measure your goals and progress In these blogs, you le...
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09
April
2020
| 12:45 Europe/Amsterdam
Define the status quo. Social first takes mobile first a step further. With social first you flip the perspective and produce content with their expectations and preferences in mind. Social savvy content on a mobile website means sticking to the soci...
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31
March
2020
| 14:14 Europe/Amsterdam
Defining your goals, measure them, and keeping yourself and or the company accountable is easier said than done. A common struggle, with an easy fix. Let me explain the magical OKR concept first before going into the theoretical details. With somethi...
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21
March
2020
| 13:34 Europe/Amsterdam
Proud to be loud! The first part of Chapter 1 is available as a free download. Given the crazy unrealistic days we live in right now, I didn't want to wait any longer until I publish all releases of the first chapter.  Finding a publisher is damn ...
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13
March
2020
| 07:43 Europe/Amsterdam
The key takeaways:  It is about a long term view and mindset, 'make the pie bigger and not to make our slice bigger. If we get more people doing this, the slice by definition gets bigger.’  Build a brand and produce content before you have products t...
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06
March
2020
| 19:04 Europe/Amsterdam
If you cannot explain your distinctive identity in a few simple words than you probably don't understand it well enough. Nobody likes everything and everybody likes something. Avoid being vanilla. Dare to be different and to stand out. Don't give in ...
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05
March
2020
| 16:30 Europe/Amsterdam
The most important and non-negotiable element of content excellence is a ‘belief’. A belief that content is essential to build your brand by providing stories to your audience, based on their needs. With the purpose to give value before getting va...
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01
March
2020
| 14:33 Europe/Amsterdam
Brand safety is an important hot and often misunderstood topic. Explained in a nutshell: some brands avoid social to prevent that their content is placed next to extremists. Living out of fear, brand safety measures can limit your reach and disturb t...
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27
February
2020
| 09:01 Europe/Amsterdam
You are quite an egocentric prick if you only speak and write about yourself, with an 'I know it all’ attitude. To claim leadership is to acknowledge and to share those great insights, opinions and valuable information that is already out there. Why ...
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24
February
2020
| 07:31 Europe/Amsterdam
Keeping the 5 rules for brand building in mind, the impact is huge on the current beliefs for social as a channel. From audience or follower metrics to engagement KPIs and micro-targeting beliefs. If you want to use social to grow your brand, a few p...
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22
February
2020
| 07:46 Europe/Amsterdam
Due to the lack of a solid immediate business case, producing this type of content for your online reputation is a challenge. Yet the costs of a crisis always are much higher. In times of crisis the press will do a deep dive into your content. Once t...
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14
February
2020
| 12:51 Europe/Amsterdam
Creating great content is no rocket science, as long as you keep these three rules in mind. Learn and copy-paste these insights and their lessons learned from 25+ interviews, chats, and talks with the big international agencies, the most amazing bran...
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11
February
2020
| 05:36 Europe/Amsterdam
For the brand-building long term content, brands need to, sort of, publish their own online magazine. Pretty old school, yet it works. A publishers’ license to operate and the sole objective is to create content wanted by their audience. With an Edit...
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08
February
2020
| 19:57 Europe/Amsterdam
The content magic is in the combination between the image and your words. Finding great visuals is one of the most difficult parts of writing. You want to stay away from the obvious usual suspect stock imagery. Your own supply is limited or, even wor...
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01
February
2020
| 08:27 Europe/Amsterdam
The newsroom is the common playground of the corp comms, public relations, and marketing department. Or at least it should be. What is a newsroom actually?   Definition newsroom In short: it is the central place where all news-related conten...
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21
January
2020
| 09:22 Europe/Amsterdam
‘They told us ‘not to blog’, because ‘it is an absolute waste of time and energy’, ‘what is your opinion on blogging and why do you do it yourself’? A smart question by a student during my college on ‘Storytelling and Content’ at the Rotterdam Univer...
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19
January
2020
| 08:09 Europe/Amsterdam
Spoiler alert, it is all about the finance. From the challenge to make the (business) case for long-term brand investment, over-reliant on performance marketing, to the key metrics.  ...
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02
January
2020
| 08:28 Europe/Amsterdam
‘Why do you do what you do’ as a brand? The fundamental question in the heart of Simon Sinek his book ’Start with Why’ and his famous TED talk. When you ask a random marketer for the ‘why’ of their brand, mostly they give an extensive answer full of ...
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why
02
January
2020
| 07:26 Europe/Amsterdam
'Brands get rose-tinted glasses about entertaining people and think that is all consumers want', 'What brands need to do is break down their content, take a step back and ask, for their industry, what the role of content is. Whether it is to inspire,...
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why
01
January
2020
| 15:09 Europe/Amsterdam
More than marketing Content is more than marketing. Content is a combination of all (digital) communication efforts to create effective and efficient storytelling to capture the hearts and minds of the customers. Content is to show and tell who yo...
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01
January
2020
| 13:03 Europe/Amsterdam
Great content is a balance between long term brand building and short term brand activation. In recent years there has been more focus on the short term activation and generating sales. This is a logical consequence of the crisis. Invest your budget ...
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01
January
2020
| 08:00 Europe/Amsterdam
To think like a publisher means to produce the ‘best content possible’. For once and for all, cut the subpar non-effective content and please focus on these open doors: Put your customers first Add value to touch hearts, minds, and souls, inspi...
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2019
31
December
2019
| 19:23 Europe/Amsterdam
How can a brand reach its audience? Without being too marketing and sales focused. Without being too dependent on Google and social for reach. Besides, as a brand, you need to prepare for a future without Facebook. Last, not least, you want to be agi...
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31
December
2019
| 17:00 Europe/Amsterdam
Joe Pulizzi's thoughts and rules for the success of content. Why reinvent what is already written with excellence? Copy-paste quoted his three statements and four benefits of content. He speaks about 'content marketing', I kindly suggest applying thi...
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31
December
2019
| 08:03 Europe/Amsterdam
From strategy and plans into execution is a big step. Setting up the basics and fundamentals is a lot of work and takes time and effort. It is a challenge. Where to start, what do you need first, how to get the budget, what talent needs to be recr...
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29
December
2019
| 16:05 Europe/Amsterdam
Sometimes you have to look to the past to find the answer for the future. To excel in the digital content game, you sort of publish your own daily newspaper or weekly magazine. Brands become their own publishers. In the next pages, you will learn and...
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29
December
2019
| 08:02 Europe/Amsterdam
Let’s be honest, we all hate ads. If we get the chance, we skip, decline, take a break and try to ignore it. 'Yet we don’t hate all ads' Dick Buschman explains.  ...
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