Articles tagged with 'AI' | Think Like a Publisher - Fleur Willemijn

How do you rise above the content clutter and be noticed? There are a few ways, one of which is to go heavy on advertising paid media. Another is to embrace your brand identity and be authentically you. I'll explain, and how to use AI for …

Authenticity matters. The more AI-generated content we have, the more we’ll value personal contact and authenticity — knowing there’s a real human who cares and gives us some love and attention.As with all things in nature, we seek balance. The more …

Sometimes, you stumble upon something that captures all your words in one picture. Marketoonist hits the nail on its head. If you need help convincing your stakeholders of the importance of continuously investing in long-term brand building …

You want to improve your content game? Great! You'll only see a return on investment in content if you follow the rules, be yourself, and don't do what everyone else is already doing. Let’s start at the beginning and presume your content …

Do you want to create content that makes an impact? That's easy if you use this standard structure and put your customer first. With this little trick, you'll overcome your writer's block and create content that connects, has an impact, and is fast …

To start with, should and could you replace your content team with AI? We know that AI equals content on steroids; you can produce faster and more content.It's good to realize that management's biggest pitfall is seeing AI as a chance to produce …

These are the five things to know to get the most out of ChatGPT. The secret is that I give some human love and care to my audience and content, and I use AI along the way, not vice versa. ChatGPT is a wingman, and you have the knowledge and …

Not seeing the results from your leadership content? Your strategic approach might be off. Leadership content isn’t a campaign that you run and give some love and attention every once in a while. Here's what you need to know to engage your audience …

We all know ChatGPT is the way forward. Yet how to get your content from average to good to great? How to get AI-generated content that's on brand in your tone of voice? I have found the best prompt to define your brand voice with help from …

You want to use AI to speed up your content production, but you’re afraid of losing your authenticity and personality? No worries, I got your back. This is how to get more and better content in less time while you stay you.The most common problem …

I can imagine AI is a challenge, that it can be overwhelming, and you don't know where to start. Prompt engineering sounds complicated and expensive; in reality, it's nothing more than writing down your ask, undressed,  naked, and stripped of …

Have you considered creating multiple variations with reusable assets from just one piece? You can create 42 or more assets from just one piece. And the good news is that you can keep your authenticity and personality in all your content assets if …

Are you working with ChatGPT and not always getting the wow results that blow your mind? Does it feel like ChatGPT is still a bit stuck on the surface and not digging deep to surprise you with the results? Three things to keep in mind to bring …

This is your starter guide on how to work with AI for content and marketing. From the very basics to your first content piece, created with the help of AI.Honestly, if you still don’t use AI to create your content, you’re falling behind. I get it …

That AI is nothing short of amazing is true. Every self-respecting tool and or platform offers an AI functionality to generate content. To draft or to rewrite, whatever you fancy.However, it’s good to know that AI is not a magical replacement and …

We all know AI is important, yet in the leadership team, there's still some kind of lack of urgency. AI is ‘somewhere on the agenda for 2024’. And we all know what that means…  Yes, it’s important, yet not so important, that budget and …

Good content makes an impact every time. You’ll get so much more value for your content than just using it once, and you save your budget by reusing what you already have. Recycling your content is the way to maximize value and expand the …

It’s shocking that amongst the 45+ years old, about 26% use AI, and only 29% of organizations are prepared for AI. In the meantime, the younger generation embraces AI (79%) and jumps on the exponential growth. For the boomer management, I hope this …

I’m lost, and honest, I don’t know where to begin my rant. After so many years of working in the content industry, it seems like this f*ck up will never change. It’s such a missed opportunity and a waste of money. Wake up; you’re leaving …

If one thing is clear according to all 2024 trend predictions, it's that ‘being authentic’ matters. With the rise of AI, it's never been easier to produce content at scale. How do you rise above all the clutter? The only way is to be authentic, your …

Isn’t your content moving any needle, not seeing any real impact, and time and time again? And every time you, as a marketing manager, have the dreading content budget-cutting discussions in the leadership team?Add the overwhelming speed and …

You want to scale your content and use AI for that. Great, yet before you take off, first realize your content needs to stand out on quality, not quantity. And AI can be a huge help for the first and the last. When your competitors use AI to …

Improve your content by understanding ChatGPT's capabilities and its pitfalls, like the lack of new insights or strategies, bias, and judgment-free nature. Here's what you need to know and what I learned to get the most out of it. First and …

You can’t get around AI as a trend. Same for video. But what more is out there to keep in mind to stay ahead of the crowd and look beyond 2024, as some things take time to develop and implement? This is my take on the 3 biggest things that matter …

In 2017, a whopping 60% of all content was clutter (Havas); there's no need to scale your content and add to that. If your end objective is to get more sales in by using content (at scale), you should focus on quality first, quantity second. The …

Marketing management also needs to learn to work with AI. These are the 5 easy steps to get started today and not feeling overwhelmed. Notice that this isn't a prompt guide; this is a practical guide on how to get started. The most common excuse is …

Quality over quantity. It's not about more; it's about better. I don’t know where to start my rant about over-ambitious, not-achievable content strategies —developed by so-called gurus, content strategists, and agencies.When you plot such a content …

Should and could you replace your content team with AI? AI equals content on steroids. You can produce faster and more content.That said, the biggest pitfall is to go with the AI flow and produce more of the same (mediocre) content. And that’s not …

Here’s all you need to know as a manager about why AI can’t replace your copywriters and content producers (yet). As great as AI can be for inspiration, research, and content production, there’s one thing missing.Or, actually, two.First, the …

With the rise of AI, the content on your .com has become more important than ever. This is my wake-up call to get into action and free up resources and budget to vamp up your .com content.Here's the rationale to free up resources and budget to …