Articles tagged with 'AI' | Think Like a Publisher - Fleur Willemijn

Great content is f*cking expensive; it starts around € 30-45K for the first year, the second year, from € 15 - 20K. Getting it out there will cost you even more. Sure, you can get it cheap(er). Yet, content that moves any needle requires serious inve...

How do we start with AI and maximize value? For individuals, there are more than enough guides and how-to's by self-proclaimed AI gurus. It's never been easier to learn how to prompt, how to maximize value, and how to fool around. For businesses and ...

Typing in a prompt, copy-paste-polish the output, and publishing that as content of your own will not move your needle. You choose the AI or human writing combination that best suits your brand and situation. There is no good or bad; all options have...

The content rules still apply: add value, be you, sexy easy on the eye. And what's the budget you need?  What to do with AI and what with social? Note; this blog is focused on SME B2B content, small and medium enterprises. If you’re a large(r) B2B br...

Quality over quantity. It's not about more; it's about better. I don’t know where to start my rant about over-ambitious, not-achievable content strategies —developed by so-called gurus, content strategists, and agencies.When you plot such a content s...

Hello, 2024! Change is calling. We’re in a new, exciting, disruptive era. AI is blowing everyone’s mind, and it’s going to shake things up (finally!). Next to AI, there's also something else going on… content and marketing. One of them is causing a p...

The concept of brand storytelling and content marketing often are used interchangeably. Both sound sexy and a bit mysterious. And I get it; you want to shine and use the buzz and jargon to impress others.In reality, both are complimentary – not inter...

Now that the dust has settled a bit, what to do with AI and content? We’re heading for the second half of 2023; it’s time to get serious.  → Most content producers are playing and fooling around with it but can’t bridge prompts to strategic implement...

I guess we’re all convinced of the importance of long-term storytelling, content, and the necessity to use this for building your brand. Unfortunately, in daily content practice, brands still focus on short-term content, campaigns, conversion, and pe...

Knowing we’re in a new society with a different outlook and expectations on brands and our content behavior has changed, why not tap into this and vamp up your brand storytelling with a content platform?These are the five steps to successBusiness cas...

We all know ChatGPT is the way forward. Yet how to go from average to good to great? We're all stoked about the features and possibilities; we should prevent producing more content instead of better content. ChatGPT can assist you in the latter if yo...

In this AI and ChatGPT jungle, it becomes easier to recognize copy that's been written by them. Here are a few pointers that give it away. Please keep in mind this goes for the thought leadership pieces, where the author claims knowledge. Using ChatG...

Especially now, with ChatGPT, it's so easy to produce more and more, rather shitty, content. Please, realize that more isn't always better. You don’t need new content; you can repeat what you already have. Just wrap it slightly differently, and you'r...

We all have been flirting and playing with it for a few months. The ChatGPT experts are popping up like weeds, and you stumble upon prompt after prompt advice. In the AI jungle is difficult to keep sight of the bigger picture because we’re getting so...

We all have been flirting and playing with it for a few months. Here's what you need to know and what I learned to get the most out of it. First and foremost. ChatGPT is not an assistant; it's your wingman.  Second, it's still me who has the brains a...

Embracing the ChatGPT wave, I’ve been flirting and playing with it for a few months now. Love to share my tips on how to get the most from it and maximize its potential. And what not to do. ...

ChatGPT polishes your resume and helps you to present yourself as the best candidate for the job. AI can also help you to craft an amazing cover letter in a witty confident tone while you tick all the job requirements boxes. Just prompt and go. Howev...

AI is nothing short of fantastic. ChatGPT enables us to do more in less time. It takes over some of those boring, dreading tasks that waste our precious time.While we speed up on productivity, somewhere deep down, I feel it’s not sustainable to be al...

'Assigning tasks to ChatGPT will get you very far, but it’s not going to be the kind of game-changing thing that ChatGPT is.'Love this. It's not for ChatGPT; it's for you, your dialogue, and your mindset. And how your brain works (to get the most out...

Companies want workers with ChatGPT skills to explore AI and stay ahead of the competition. It's essential to invest time and effort into getting to know AI and improving your skills.A basic understanding of AI simply won't cut it. To impress, you'll...

With ChatGPT, it’s easier and faster than ever to produce content. But it’s the uniqueness that makes something special. Keep in mind that AI content is the result of a set of information and is averaged from that. In other words, AI scrapes all kind...

You ask me the same questions over and over again. My clients. During workshops, keynotes, and calls. So, why not write them down? Here's my ‘They ask, you answer’ series on content and strategy.  The questions are in the most asked order. I want mor...

The last one in my series on your most asked content questions is ‘How can I prepare the content team and organization for AI?’ No need to explain the exciting times ahead as we unleash the power of AI. We’re just starting to tap into the possibiliti...

I really don’t get why not more brands have this in place. I can only guess… a bit too much focus on the sexy campaigns and no real sense of urgency for this type of content.Yes, this is the basic stuff you need to have in place, and this is what dri...

The new era is here. AI is shifting your gears. Your content job will change, but not in the way you think.How to use it, and where you human can make the difference. Research and ideationUnique chance to vamp up and shine with your strategic thinkin...

We pretend AI is THE solution for content. It’s not. Don’t get me wrong, ChatGPT and BARD are amazing, yet now it’s up to the content nerds to use them to produce better content, not more content. I don't hear enough about the art and craftsmanship t...

Let's be honest; there’s no such thing as swift and easy. Good content is still expensive; it takes time and effort to produce. Yet, 60% of all content is clutter (Havas, 2017), and with the rise of ChatGPT, I’m afraid this number will rise quickly. ...

Getting to the point immediately, ChatGPT is fantastic. Blowing everyone's mind, especially with its newest release combining text, visuals, video, and audio. That having been said, I’m scared and bracing for the enormous sh*tload of mediocre content...

In the p.s. of the inspiring weekly 3-2-1 email by James Clear, I stumbled upon the line ‘How to make sure your job never gets replaced by AI… ’ Immediately, I clicked on it. What we can learn from this is easy. It's not what you think it is.What mat...

 Over the past week, A LOT has been written, commented and podcasted about ChatGPT. It's hard to keep up.Yes, AI is BIG, in capitals. And a huge leap forward for the (lazy) marketers and content producers. Yet, don't get too excited, don't wipe out t...