Think Like a Publisher - Fleur Willemijn - Archive trends
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2026
14
August
2026
|
17:34
Europe/Amsterdam
Something is happening as AI becomes more normal: the more we use it, the more we seem to crave everything it can’t give us.We want AI to take on the heavy lifting, help us move faster, and let us do things we couldn’t do before. But that comes with …
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26
July
2026
|
20:18
Europe/Amsterdam
Digital used to mean fast, easy, always on. Now it means something else too: fake, until proven real.The rise of analog has been on trend reports since 2019. Vinyl, Leica, no makeup makeup, run clubs and offline clubnights. But it's not about …
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2025
25
October
2025
|
19:17
Europe/Amsterdam
The next big shift isn’t AI. It’s analog. The ‘unplugging’ isn’t withdrawal. It’s a renewal and huge opportunity, in a world full of noise, where originality and clarity will cut through. This digital detox trend is already visible in Gen Z, and …
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12
October
2025
|
08:46
Europe/Amsterdam
Tap into how planners on the agency side work their magic. You might just ‘borrow’ a thing or two. I’ve unapologetically stolen and remixed insights from Charles Wigley, blended with my own 25 years on the client side, working with marketers who …
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12
September
2025
|
13:01
Europe/Amsterdam
Facing inconsistency, inefficiency, is your content strategy falling apart after the first month, and are you struggling to prove ROI? You’re not alone. It’s time to look at your content operations (content ops) before slamming on AI. Many …
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10
September
2025
|
08:24
Europe/Amsterdam
In 2026, we're done with the AI and the fake; we become more intentional, and from time to time, escape. More than ever, we want the real, authentic, personal attention, human connection, and meaning. Yet, all needs to feel seamless and …
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08
September
2025
|
16:34
Europe/Amsterdam
The real problem: most AI ethics missteps aren’t intentional. They’re baked in. But ethics are just not really on our marketing radar. The 5 risks and 3 things you can do today.
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06
September
2025
|
21:40
Europe/Amsterdam
Marketers have an obligation: do no harm. Did you know that there are fines up to 7% of your global revenue, 44% of AI systems show gender bias, and being ethical can be a brand advantage?
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25
July
2025
|
19:52
Europe/Amsterdam
Apple has a habit of teaching us new behaviors long before we realize it. They did it when they removed the home button and when Face ID became the default way to unlock, pay, and confirm. And now, while testing the public beta of iOS 26, 3 design …
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15
July
2025
|
20:49
Europe/Amsterdam
To stay visible in 2026, this is what you'll need to do: behave like a creator, be consistent, and simplify. More content is not the answer… Nothing I’m about to say is new. Brands have simply overlooked it or ignored it for far too long. And I …
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05
July
2025
|
07:39
Europe/Amsterdam
Revealing the trend for 2026, ‘unshittification’. We're done. We're fed up with the AI-generated and automated fakeness. We're numbed by the algorithm fixing that results in more of the same content. We're tired of the fast-paced microtrends. We …
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08
March
2025
|
08:25
Europe/Amsterdam
What’s hot and what’s not? I zoom in on 3 trends that stand out. I'll start with the most important one: human connection and authenticity. Followed by the social media fatigue and quality to stand out in our AI-driven world. In short, less content …
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2024
29
November
2024
|
13:04
Europe/Amsterdam
In this first episode of a three-fold series with content trends for 2025, we zoom in on the rise of niche channels as an answer to social media tiredness, reflecting a shift towards smaller, community-driven spaces where users can find more genuine …
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08
September
2024
|
21:41
Europe/Amsterdam
What's more believable and real, a review where a brand new product is shown or the same review with an obviously used and or worn product? This means you replace the new and perfect-state products with products that are dented, busted, gouged, or …
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17
August
2024
|
18:16
Europe/Amsterdam
These are the 5 key trends you need to know for 2025. We’re getting tired of the crappy content flood on socials. As a counterbalance against AI, we value human connection more than ever. Next to that, we stand up and speak out. On ethics and what …
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2023
31
May
2023
|
20:14
Europe/Amsterdam
Quiet luxury is the trend of the moment. It’s described as “logo-free fashion with outsized price tags.” Think of it as the opposite of loud logo-mania. Instead, quiet luxury is more toned-down and minimalist, highlighting understated pieces in …
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