Think Like a Publisher - Fleur Willemijn - Archive social
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2026
31
August
2026
|
08:04
Europe/Amsterdam
Not seeing results on LinkedIn? Your feed filled with slop?It’s not you, it’s—Actually. It is you.Most people use LinkedIn wrong, then wonder why it’s not working. Usually, it comes down to three mistakes. First, treating LinkedIn as a one-way …
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02
August
2026
|
20:29
Europe/Amsterdam
This is THE overview of all the LinkedIn algorithm secrets, dos and don'ts, and what works and doesn't. → Join 2,750+ professionals to get the latest updates in your inbox.
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01
July
2026
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19:52
Europe/Amsterdam
I deleted 7 old resumes from my account. More relevant recruiters showed up. Job suggestions improved. This month I'm also covering why your headline and your content need to match, and the hated Open to Work badge and post.
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03
January
2026
|
09:27
Europe/Amsterdam
LinkedIn is quietly reinventing itself, and it looks like it's borrowing TikTok's algorithmic playbook. It’s shifting from a social graph to an interest graph, and that one change rewrites the rules of reach, visibility, and what actually gets seen. …
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2025
11
November
2025
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09:33
Europe/Amsterdam
This is for senior marketers who need to take this shift seriously and want to maximize the impact of their marketing budget in 2026. If you’re still building content for your followers and funnels, you’re already behind. The shift from social to …
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31
August
2025
|
20:15
Europe/Amsterdam
Before your content is seen at all, you need to get into the LinkedIn feed first. It's not just about creating 'mobile' savvy content or being popular. There's a bigger system in place so LinkedIn can keep all our feeds as relevant as possible, so …
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15
July
2025
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20:49
Europe/Amsterdam
To stay visible in 2026, this is what you'll need to do: behave like a creator, be consistent, and simplify. More content is not the answer… Nothing I’m about to say is new. Brands have simply overlooked it or ignored it for far too long. And I …
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2024
20
October
2024
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08:15
Europe/Amsterdam
TikTok's playground is much broader than just the youngsters. Its influence reaches far and beyond. How did it change the algorithm and content game, and why should every CMO and Marketing Exec be on TikTok? What you need to know:Why TikTok changed …
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14
May
2024
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08:32
Europe/Amsterdam
You're not the only one not seeing the reach you expect on your socials and SEO. It's increasingly more difficult to get seen. It might be that you’re not following the (new) zero-click rule. Actually, this zero-click rule is not that new, but …
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03
April
2024
|
21:02
Europe/Amsterdam
It's about time to shift from copy-centric to visual-centric in the content review processes. Nowadays the visual is the eyecatcher and drives engagement. Therefore, my kind advice to everyone who reviews and signs off on content, you focus too much …
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24
February
2024
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18:24
Europe/Amsterdam
LinkedIn… how do you stand out, gain reach, and get the most out of your budget? It's the not-so-new content playground for marketers with varying success rates. If you're a marketing manager who's disappointed by the results, it's probably you who …
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20
February
2024
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08:07
Europe/Amsterdam
For 2024, it's all about the ‘comment' and not about the ‘like’. A ‘comment’ has 15x the importance of a 'like', and a comment of 15 words or more is valued higher than a shorter comment. Looks like the LinkedIn algorithm favors in-depth …
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2023
19
November
2023
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17:20
Europe/Amsterdam
Is ‘ephemeral content’ the next big thing? Or is it just a buzzword for what we’re already doing? Making things look bigger and more impressive than they actually are?In my humble opinion, creating a name to make it bigger than it is. This smells …
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25
June
2023
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19:34
Europe/Amsterdam
Sometimes we can learn the most from those super passionate smaller brands. We don’t always have to look at the big ones to be inspired. Especially regarding content, as most of us don’t have big brands' budgets.It's the brand voice that creates the …
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14
May
2023
|
08:36
Europe/Amsterdam
This is such an easy hack to get more reach; I really don't get why people keep posting the same content on Instagram (IG) story and IG feed in the same minute. How often do you see the same content simultaneously on all socials?Don’t fire all your …
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30
March
2023
|
19:25
Europe/Amsterdam
This one is so simple; it’s almost too good to be true. Stolen with pride from ‘A Self-Help Guide for Copywriters’ by Dan Nelken. ‘The benefit of the benefit’This means you think beyond the first obvious benefits of your product. You dive a …
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07
March
2023
|
11:12
Europe/Amsterdam
Deinfluencing is the newest social trend. Normal human beings tell us why not to buy a product, a product they bought, thanks to influencers. It all started in the beauty and lifestyle category and is moving to other areas and heavily marketed …
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