Articles tagged with 'social' | Think Like a Publisher - Fleur Willemijn

This one is so simple; it’s almost too good to be true. Stolen with pride from ‘A Self-Help Guide for Copywriters’ by Dan Nelken.  ‘The benefit of the benefit’This means you think beyond the first obvious benefits of your product. You dive a bit deep...

Getting reach on LI is an algorithm game. And that changes every few weeks. What was hot and happening then is the opposite right now (almost April 2023).Since my last post in February, here are some updates from my own experience flirting and playin...

Behind-the-scenes content. Admired often, very seldom executed in excellence. To start, why do you produce behind-the-scenes? Two reasons. And don't forget to check the ‘Please, don’t…' in the last paragraph.  ...

Deinfluencing is the newest social trend. Normal human beings tell us why not to buy a product, a product they bought, thanks to influencers. It all started in the beauty and lifestyle category and is moving to other areas and heavily marketed produc...

To start, the core proposition of this new kid in town, TikTok, is to entertain with short-form videos. It's considered ‘social,’ in reality, TikTok is anything but social. It's an outreach platform with a focus on reach. Driven by a supersmart state...