Articles tagged with 'social' | Think Like a Publisher - Fleur Willemijn

Think Like a Publisher - Fleur Willemijn - Archive (social)

2024
24
February
2024
| 18:24 Europe/Amsterdam
LinkedIn… how do you stand out, gain reach, and get the most out of your budget? It's the not-so-new content playground for marketers with varying success rates. If you're a marketing manager who's disappointed by the results, it's probably you who f...
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20
February
2024
| 08:07 Europe/Amsterdam
For 2024, it's all about the ‘comment' and not about the ‘like’.  A ‘comment’ has 15x the importance of a 'like', and a comment of 15 words or more is valued higher than a shorter comment. Looks like the LinkedIn algorithm favors in-depth insights an...
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08
February
2024
| 19:57 Europe/Amsterdam
That AI is nothing short of amazing is true. Every self-respecting tool and or platform offers an AI functionality to generate content. To draft or to rewrite, whatever you fancy.However, it’s good to know that AI is not a magical replacement and doe...
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06
February
2024
| 06:17 Europe/Amsterdam
For 2024, it's all about the ‘comment' and not about the ‘like’.  A ‘comment’ has 15x the importance of a 'like', and a comment of 15 words or more is valued higher than a shorter comment. Looks like the LinkedIn algorithm favors in-depth insights an...
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2023
12
December
2023
| 07:45 Europe/Amsterdam
What can we expect for content in 2024 with the rise of AI? Surprisingly, the best lessons learned have nothing to do with AI or automation. The best content is real and emotional; it's all about connection.Let’s dive into the experience and vision o...
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19
November
2023
| 17:20 Europe/Amsterdam
Is ‘ephemeral content’ the next big thing? Or is it just a buzzword for what we’re already doing? Making things look bigger and more impressive than they actually are?In my humble opinion, creating a name to make it bigger than it is. This smells lik...
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07
July
2023
| 06:14 Europe/Amsterdam
A bit too often, pride is still a campaign, either rainbowy gay-washed and too obvious or too carefully almost invisible, corporately ticking the box.  While the intentions are good, the execution still s*cks. A dear friend (M, 46) lives in London, t...
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02
July
2023
| 09:31 Europe/Amsterdam
Saving and doing are still two different things. Brands claim they’re customer-centric; however, in practice, they definitely prioritize their own marketing interests with their content focused on inside-out product features. And the success is measu...
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25
June
2023
| 19:34 Europe/Amsterdam
Sometimes we can learn the most from those super passionate smaller brands. We don’t always have to look at the big ones to be inspired. Especially regarding content, as most of us don’t have big brands' budgets.It's the brand voice that creates the ...
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30
May
2023
| 19:31 Europe/Amsterdam
Looking forward by looking back. What did I learn from fifty LinkedIn newsletter posts? Happy to share some pitfalls, mistakes, and how to toughen up. Failing to plan is planning to failYou need stock for headspacePre-publish, eat, sleep, then publis...
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14
May
2023
| 08:36 Europe/Amsterdam
This is such an easy hack to get more reach; I really don't get why people keep posting the same content on Instagram (IG) story and IG feed in the same minute. How often do you see the same content simultaneously on all socials?Don’t fire all your g...
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05
April
2023
| 08:58 Europe/Amsterdam
I have been playing with, flirting with, and cheating on the LinkedIn algorithm. My little LinkedIn love affair. Over the last few months, 33 newsletters and posts, to be exact. By sharing my lessons learned, you can improve your content and my timel...
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02
April
2023
| 09:23 Europe/Amsterdam
Do you want to excel in content and thrive on social? First big step to take is to shift your mindset. Usually, content and social are embedded in the marketing department. Take it out of there. The sooner, the better.Eliminate the ego and become awa...
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30
March
2023
| 19:25 Europe/Amsterdam
This one is so simple; it’s almost too good to be true. Stolen with pride from ‘A Self-Help Guide for Copywriters’ by Dan Nelken.  ‘The benefit of the benefit’This means you think beyond the first obvious benefits of your product. You dive a bit deep...
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09
March
2023
| 11:20 Europe/Amsterdam
Behind-the-scenes content. Admired often, very seldom executed in excellence. To start, why do you produce behind-the-scenes? Two reasons. And don't forget to check the ‘Please, don’t…' in the last paragraph.  ...
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07
March
2023
| 11:12 Europe/Amsterdam
Deinfluencing is the newest social trend. Normal human beings tell us why not to buy a product, a product they bought, thanks to influencers. It all started in the beauty and lifestyle category and is moving to other areas and heavily marketed produc...
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28
February
2023
| 17:44 Europe/Amsterdam
To start, the core proposition of this new kid in town, TikTok, is to entertain with short-form videos. It's considered ‘social,’ in reality, TikTok is anything but social. It's an outreach platform with a focus on reach. Driven by a supersmart state...
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