Articles tagged with 'social' | Think Like a Publisher - Fleur Willemijn

Getting reach on LinkedIn is an algorithm game. And that changes every few weeks: Below you'll find the most recent updates, credits to Richard van der Blom  At the end of this post, the original listicle with tips and tricks from February, completed...

A bit too often, pride is still a campaign, either rainbowy gay-washed and too obvious or too carefully almost invisible, corporately ticking the box.  While the intentions are good, the execution still s*cks. A dear friend (M, 46) lives in London, t...

Saving and doing are still two different things. Brands claim they’re customer-centric; however, in practice, they definitely prioritize their own marketing interests with their content focused on inside-out product features. And the success is measu...

Sometimes we can learn the most from those super passionate smaller brands. We don’t always have to look at the big ones to be inspired. Especially regarding content, as most of us don’t have big brands' budgets.It's the brand voice that creates the ...

Looking forward by looking back. What did I learn from fifty LinkedIn newsletter posts? Happy to share some pitfalls, mistakes, and how to toughen up. Failing to plan is planning to failYou need stock for headspacePre-publish, eat, sleep, then publis...

This is such an easy hack to get more reach; I really don't get why people keep posting the same content on Instagram (IG) story and IG feed in the same minute. How often do you see the same content simultaneously on all socials?Don’t fire all your g...

I have been playing with, flirting with, and cheating on the LinkedIn algorithm. My little LinkedIn love affair. Over the last few months, 33 newsletters and posts, to be exact. By sharing my lessons learned, you can improve your content and my timel...

Do you want to excel in content and thrive on social? First big step to take is to shift your mindset. Usually, content and social are embedded in the marketing department. Take it out of there. The sooner, the better.Eliminate the ego and become awa...

This one is so simple; it’s almost too good to be true. Stolen with pride from ‘A Self-Help Guide for Copywriters’ by Dan Nelken.  ‘The benefit of the benefit’This means you think beyond the first obvious benefits of your product. You dive a bit deep...

Behind-the-scenes content. Admired often, very seldom executed in excellence. To start, why do you produce behind-the-scenes? Two reasons. And don't forget to check the ‘Please, don’t…' in the last paragraph.  ...

Deinfluencing is the newest social trend. Normal human beings tell us why not to buy a product, a product they bought, thanks to influencers. It all started in the beauty and lifestyle category and is moving to other areas and heavily marketed produc...

To start, the core proposition of this new kid in town, TikTok, is to entertain with short-form videos. It's considered ‘social,’ in reality, TikTok is anything but social. It's an outreach platform with a focus on reach. Driven by a supersmart state...