Articles tagged with 'social' | Think Like a Publisher - Fleur Willemijn

It's about time to shift from copy-centric to visual-centric in the content review processes. Nowadays the visual is the eyecatcher and drives engagement. Therefore, my kind advice to everyone who reviews and signs off on content, you focus too much …

The common mistake by management and leadership teams is that they see LinkedIn as a free advertising and distribution channel. Commonly heard: ‘Let’s put it on our LinkedIn page. I’ll give it a like and hit repost’ to distribute our message to the …

LinkedIn… how do you stand out, gain reach, and get the most out of your budget? It's the not-so-new content playground for marketers with varying success rates. If you're a marketing manager who's disappointed by the results, it's probably you who …

For 2024, it's all about the ‘comment' and not about the ‘like’.  A ‘comment’ has 15x the importance of a 'like', and a comment of 15 words or more is valued higher than a shorter comment. Looks like the LinkedIn algorithm favors in-depth …

That AI is nothing short of amazing is true. Every self-respecting tool and or platform offers an AI functionality to generate content. To draft or to rewrite, whatever you fancy.However, it’s good to know that AI is not a magical replacement and …

What can we expect for content in 2024 with the rise of AI? Surprisingly, the best lessons learned have nothing to do with AI or automation. The best content is real and emotional; it's all about connection.Let’s dive into the experience and vision …

Is ‘ephemeral content’ the next big thing? Or is it just a buzzword for what we’re already doing? Making things look bigger and more impressive than they actually are?In my humble opinion, creating a name to make it bigger than it is. This smells …

A bit too often, pride is still a campaign, either rainbowy gay-washed and too obvious or too carefully almost invisible, corporately ticking the box.  While the intentions are good, the execution still s*cks. A dear friend (M, 46) lives …

Saving and doing are still two different things. Brands claim they’re customer-centric; however, in practice, they definitely prioritize their own marketing interests with their content focused on inside-out product features. And the success is …

Sometimes we can learn the most from those super passionate smaller brands. We don’t always have to look at the big ones to be inspired. Especially regarding content, as most of us don’t have big brands' budgets.It's the brand voice that creates the …

Looking forward by looking back. What did I learn from fifty LinkedIn newsletter posts? Happy to share some pitfalls, mistakes, and how to toughen up. Failing to plan is planning to failYou need stock for headspacePre-publish, eat, sleep, then …

This is such an easy hack to get more reach; I really don't get why people keep posting the same content on Instagram (IG) story and IG feed in the same minute. How often do you see the same content simultaneously on all socials?Don’t fire all your …

I have been playing with, flirting with, and cheating on the LinkedIn algorithm. My little LinkedIn love affair. Over the last few months, 33 newsletters and posts, to be exact. By sharing my lessons learned, you can improve your content and my …

Do you want to excel in content and thrive on social? First big step to take is to shift your mindset. Usually, content and social are embedded in the marketing department. Take it out of there. The sooner, the better.Eliminate the ego and become …

This one is so simple; it’s almost too good to be true. Stolen with pride from ‘A Self-Help Guide for Copywriters’ by Dan Nelken.  ‘The benefit of the benefit’This means you think beyond the first obvious benefits of your product. You dive a …

Behind-the-scenes content. Admired often, very seldom executed in excellence. To start, why do you produce behind-the-scenes? Two reasons. And don't forget to check the ‘Please, don’t…' in the last paragraph.  

Deinfluencing is the newest social trend. Normal human beings tell us why not to buy a product, a product they bought, thanks to influencers. It all started in the beauty and lifestyle category and is moving to other areas and heavily marketed …

To start, the core proposition of this new kid in town, TikTok, is to entertain with short-form videos. It's considered ‘social,’ in reality, TikTok is anything but social. It's an outreach platform with a focus on reach. Driven by a supersmart …