Think Like a Publisher - Fleur Willemijn - Archive how to
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2026
03
May
2026
|
05:58
Europe/Amsterdam
The biggest lie in the content industry is that you need more and new content. You paid for it once. You can use it five times. Very few brands do.→ You need to see something 5 to 7 times before you remember it. Reuse and repeat your content a few …
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2025
08
October
2025
|
20:14
Europe/Amsterdam
You don’t need a rigid, color-coded content calendar that haunts you. You don’t need to post daily. You don't need new content every time. You just need to show up. Consistently. Every. Single. Time. Since Dec 2022, I’ve done it every single …
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24
August
2025
|
16:13
Europe/Amsterdam
Do you want to produce content with a bit of help from AI? Moving from experimental to structural AI? Learn from my mistakes. Here are my 3 lessons on integrating AI and making it a natural part of daily work. I’ve applied these with multiple …
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05
March
2025
|
19:08
Europe/Amsterdam
Looking for a way to upgrade your AI-generated content from mediocre to great? I got you. And not one, but two ways to do that. First, ask AI to roast you and your work, bring back some fun, and get a fresh perspective with new insights. The ‘why’ …
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2024
05
December
2024
|
08:16
Europe/Amsterdam
The main question for brands is how do you ‘rank’ in AI search? And how do we (not) measure that? The 3 main adjustments are from keyword to user intent focus, from exact match to context and underlying needs, and from basic standard description to …
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13
November
2024
|
08:25
Europe/Amsterdam
51% of the marketing is piloting or scaling with AI, with the number one desired outcome: time savings. But a shocking 75% of marketers mention a lack of AI training. Do you want to know how to start with AI in your team and organization? These are …
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17
May
2024
|
19:51
Europe/Amsterdam
Here’s my ultimate hack to immediately improve your content, which almost every content team overlooks. Your team probably does as well. Let's assume that everyone wants better readability for their content, right? Nobody gets excited by big …
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20
February
2024
|
08:07
Europe/Amsterdam
For 2024, it's all about the ‘comment' and not about the ‘like’. A ‘comment’ has 15x the importance of a 'like', and a comment of 15 words or more is valued higher than a shorter comment. Looks like the LinkedIn algorithm favors in-depth …
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19
February
2024
|
18:30
Europe/Amsterdam
I can imagine AI is a challenge, that it can be overwhelming, and you don't know where to start. Prompt engineering sounds complicated and expensive; in reality, it's nothing more than writing down your ask, undressed, naked, and stripped of …
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18
February
2024
|
12:20
Europe/Amsterdam
Have you considered creating multiple variations with reusable assets from just one piece? You can create 42 or more assets from just one piece. And the good news is that you can keep your authenticity and personality in all your content assets if …
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11
February
2024
|
20:16
Europe/Amsterdam
This is your starter guide on how to work with AI for content and marketing. From the very basics to your first content piece, created with the help of AI.Honestly, if you still don’t use AI to create your content, you’re falling behind. I get it …
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2023
31
October
2023
|
05:56
Europe/Amsterdam
I've scoured the web for top-notch AI and ChatGPT training courses. Here are four that are absolutely worth your time. My starting point in the review and recommendations is what you need to know as a strategist, content producer, marketer, brand …
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23
June
2023
|
06:05
Europe/Amsterdam
POV. Short for ‘point of view.’ You’ve seen it popping up all over socials in the last year. Mostly used by content creators to indicate that the viewer (that’s you) must watch the video from the creator’s (their) perspective. Or they use …
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