Articles tagged with 'how to' | Think Like a Publisher - Fleur Willemijn

For 2024, it's all about the ‘comment' and not about the ‘like’.  A ‘comment’ has 15x the importance of a 'like', and a comment of 15 words or more is valued higher than a shorter comment. Looks like the LinkedIn algorithm favors in-depth …

I can imagine AI is a challenge, that it can be overwhelming, and you don't know where to start. Prompt engineering sounds complicated and expensive; in reality, it's nothing more than writing down your ask, undressed,  naked, and stripped of …

Have you considered creating multiple variations with reusable assets from just one piece? You can create 42 or more assets from just one piece. And the good news is that you can keep your authenticity and personality in all your content assets if …

This is your starter guide on how to work with AI for content and marketing. From the very basics to your first content piece, created with the help of AI.Honestly, if you still don’t use AI to create your content, you’re falling behind. I get it …

That AI is nothing short of amazing is true. Every self-respecting tool and or platform offers an AI functionality to generate content. To draft or to rewrite, whatever you fancy.However, it’s good to know that AI is not a magical replacement and …

What a marketer needs to know to excel in email marketing: the new email marketing industry standards by Gmail per February 1st, reasons why email marketing is still hot, and the golden rules for email marketing excellence. In my humble opinion, …

In the jungle of AI, ChatGPT training, and all prompt engineering tips and tricks, here’s all that you, as a content producer or marketer, need to know to nail your prompts.You can skip all other (free) courses and training; …

In the jungle of AI and ChatGPT courses, what are the best for marketing and content people? Over the past months, I completed over 30 courses and training -- some with pleasure and adding to my knowledge, others with anxiety and adding unnecessary …

The biggest lie in the content industry is that you need new content. If you are looking for more content, why not reuse what you already have? I'm astonished at how few brands do this. Reusing content not only gives you more value for money, it …

I've scoured the web for top-notch AI and ChatGPT training courses. Here are four that are absolutely worth your time. My starting point in the review and recommendations is what you need to know as a strategist, content producer, marketer, brand …

A great headline provokes curiosity, sets the tone, and manages expectations. And it’s one of the hardest things to write. Just like headlines, writing an engaging social caption can also be challenging. That's why you can use this step-by-step for …

I don't know why… but in most corporates, mobile-first content is still reviewed on a laptop.Is it laziness or just a lack of awareness? Mobile-first means mobile-last in the reviewing process.Every time I publish, I toggle …

Now that the dust has settled a bit, what to do with AI and content? We’re heading for the second half of 2023; it’s time to get serious.  → Most content producers are playing and fooling around with it but can’t bridge prompts to strategic …

Knowing we’re in a new society with a different outlook and expectations on brands and our content behavior has changed, why not tap into this and vamp up your brand storytelling with a content platform?These are the five steps to successBusiness …

What are the indispensable tools, tips, and tricks for a content strategist? Notice, this is not a hack how-to guide with the nitty gritty tips on content production; this is about how to keep the overview so others can excel in the …

Part two with the indispensable tools, tips, and tricks for a content strategist. This is about how to keep the overview so others can excel in the production; this is not a hack guide and the nitty gritty tips on how to make …

POV. Short for ‘point of view.’ You’ve seen it popping up all over socials in the last year. Mostly used by content creators to indicate that the viewer (that’s you) must watch the video from the creator’s (their) perspective. Or they use …

Embracing the ChatGPT wave, I’ve been flirting and playing with it for a few months now. Love to share my tips on how to get the most from it and maximize its potential. And what not to do. 

He: ‘Apply Rule 6.’ Me: ‘WTF is Rule 6?’ He: ‘Don’t take yourself so goddamn seriously. It especially helps when I get in my own way.’  Loving this philosophy.