Newsroom Think Like a Publisher - Fleur Willemijn

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Books

03
March
2022
| 15:45 Europe/Amsterdam
Excellent books to broaden your horizon, surprise, inspire and give you that sparkling new energy. My personal favourite must-read and re-read books are in bold. This is a challenging and almost impossible selection...
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Imperfect content stands out

02
January
2022
| 12:20 Europe/Amsterdam
Let’s cut to the chase. Don’t strive to be perfect, especially on social. Not too polished, not too professional. Give your content a personal touch. Show you are human. Get noticed. A few tips on how to produce engaging content.Perfect content is …
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Webcare is the second engine for content

26
September
2021
| 14:55 Europe/Amsterdam
Creating more engagement with your content is easier than you think. All you need is your content to add value to your audience. You can add value by fulfilling their needs. Simple as that. A few basic principles... Open mindsetThis all starts with …
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Create your oneliner

28
May
2021
| 11:52 Europe/Amsterdam
WTF is it and why do you need it? It sounds a bit like marketing bs jargon. Actually, once you have it, you cannot do without it. So it’s worth giving it some thought and discover if it works for you. Or not.It is one line that explains what you do. …
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Content and storylines

27
May
2021
| 11:00 Europe/Amsterdam
Telling your (brand) story in such a way it makes your audience curious and engaged, is damn difficult. No need for a detailed explanation you need a storyline for your identity. To define what you do and why you matter. In a nutshell, why your …
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Get grip on your content

24
May
2021
| 13:05 Europe/Amsterdam
Most companies struggle to get content and social in place: how to tell your brand story, create planning and measure impact. I have a plan to get and execute your content and social strategy. Fixing the basics with the team, tools, and processes, …
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Help wanted!

18
May
2021
| 19:59 Europe/Amsterdam
Call out to all content strategists, social experts, and friends.Help wanted! May I pick your brain? Lots of us are struggling with the organizational setup. The 'howto' with the team, the roles, the responsibilities, and managing …
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How visuals outperform copy

10
January
2021
| 13:45 Europe/Amsterdam
Not getting reaching your reach on social? Not getting the results you want? Take another look at your visuals and be totally honest with yourself. Do your visuals create curiosity, do they tell a story by themselves, do they pop from the screen, …
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Unlock the 3 secrets of ecomm success in Asia

11
November
2020
| 16:02 Europe/Amsterdam
‘There are big commercial opportunities for brands in western society’ Jacco ter Schegget [CEO, Publicis Groupe Benelux] explains. ‘During my 5yr stay in Asia, I experienced the added (business) value of intertwining content and commerce based on …
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How content can get you hotter leads and shorter sales

28
October
2020
| 10:14 Europe/Amsterdam
‘The only thing the potential customers ask us once we get to the table, are the costs.’ ‘Having your help content in place results in hotter leads and shorter sales processes.’ According to Bart Verhulst [Co-Founder and Director of Strategy & …
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Four common mistakes in content strategy

19
October
2020
| 19:58 Europe/Amsterdam
Content strategy is no real rocket science, yet more often than not done wrong and missing the point. The majority of the marketers do know the overall potential of content and fail to get a real strategy in place. They are bamboozled in the details …
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How to make a podcast, insights by Wayne Parker Kent

21
September
2020
| 14:22 Europe/Amsterdam
Start with an agency and after 10 episodes take it in-house to save on costs. And please, don’t use a podcast as a disguised way to promote your product or brand. People listen to a podcast to be entertained and educated, not to be marketed to. No …
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All about strategy

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Social first

09
April
2020
| 12:45 Europe/Amsterdam
Define the status quo. Social first takes mobile first a step further. With social first you flip the perspective and produce content with their …
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Chapter 1 available (PDF)

21
March
2020
| 13:34 Europe/Amsterdam
Proud to be loud! The first part of Chapter 1 is available as a free download. Given the crazy unrealistic days we live in right now, I didn't …
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Build a brand before products

13
March
2020
| 07:43 Europe/Amsterdam
The key takeaways:  It is about a long term view and mindset, 'make the pie bigger and not to make our slice bigger. If we get more people doing …
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It starts with a belief

05
March
2020
| 16:30 Europe/Amsterdam
The most important and non-negotiable element of content excellence is a ‘belief’. A belief that content is essential to build your brand by …
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Brand building on social

24
February
2020
| 07:31 Europe/Amsterdam
Keeping the 5 rules for brand building in mind, the impact is huge on the current beliefs for social as a channel. From audience or follower metrics …
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3 Key takeaways for content excellence

14
February
2020
| 12:51 Europe/Amsterdam
Creating great content is no rocket science, as long as you keep these three rules in mind. Learn and copy-paste these insights and their lessons …
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Cross-silo content

01
January
2020
| 15:09 Europe/Amsterdam
More than marketing Content is more than marketing. Content is a combination of all (digital) communication efforts to create effective and …
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Long term brand building content

01
January
2020
| 13:03 Europe/Amsterdam
Great content is a balance between long term brand building and short term brand activation. In recent years there has been more focus on the short …
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All about data

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'Data feeds creativity' by MediaMonks

02
July
2020
| 10:33 Europe/Amsterdam
Sicco Wegerif, Managing Director Europe at MediaMonks, the content practice of S4, explains ‘when data is built into the creative process early on, …
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All about data for content (PDF)

21
June
2020
| 16:10 Europe/Amsterdam
The PDF with all blogs related to #data and #seo for content contains: How to structure content Data for content Analyse your competitors …
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How minimal viable content pages can save budget

17
June
2020
| 20:59 Europe/Amsterdam
One of the biggest 'complaints' about content is that it is expensive. Expensive to produce and expensive to publish. Aside your ego gets …
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Data for content

04
May
2020
| 14:49 Europe/Amsterdam
A data-driven content strategy is easier and cheaper than you realize. With smarter usage of Google, you can produce content your audience actually …
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How to measure your goals and progress

31
March
2020
| 14:14 Europe/Amsterdam
Defining your goals, measure them, and keeping yourself and or the company accountable is easier said than done. A common struggle, with an easy …
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'How to keep your CFO on board for brand-building' by Les Binet

19
January
2020
| 08:09 Europe/Amsterdam
Spoiler alert, it is all about the finance. From the challenge to make the (business) case for long-term brand investment, over-reliant on …
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'Content to stand out' by Flinders

14
January
2020
| 06:00 Europe/Amsterdam
The secret of success is the content Flinders creates. They focus on the data first. Not on the furniture. Do your Google and YouTube research on …
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'Focus on long term learning' by Joseph Harper Kelloggs UK

01
January
2020
| 12:35 Europe/Amsterdam
It is a pretty common practice to optimize during a campaign - at least it should be. Kelloggs in the UK is taking this a step further, optimization …
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Interviews. Great insights and lessons learned from the best

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Unlock the 3 secrets of ecomm success in Asia

Three opportunities with a personal nudge from Jacco ter Schegget

11
November
2020
| 16:02 Europe/Amsterdam
‘There are big commercial opportunities for brands in western society’ Jacco ter Schegget [CEO, Publicis Groupe Benelux] explains. ‘During my 5yr stay in Asia, I experienced the added (business) …
Read more
Tags
interview
commerce
basics

How to make a podcast, insights by Wayne Parker Kent

It costs about 10k to get started, 3k per episode

21
September
2020
| 14:22 Europe/Amsterdam
Start with an agency and after 10 episodes take it in-house to save on costs. And please, don’t use a podcast as a disguised way to promote your product or brand. People listen to a podcast to be …
Read more
Tags
podcast
strategy
basics
interview

'Data feeds creativity' by MediaMonks

What doesn't kill you, makes you stronger

02
July
2020
| 10:33 Europe/Amsterdam
Sicco Wegerif, Managing Director Europe at MediaMonks, the content practice of S4, explains ‘when data is built into the creative process early on, you can build much more personalized content. …
Read more
Tags
interview
data

Brand building on social

Knocking over the current beliefs on audience growth, engagement KPIs and micro-targeting

24
February
2020
| 07:31 Europe/Amsterdam
Keeping the 5 rules for brand building in mind, the impact is huge on the current beliefs for social as a channel. From audience or follower metrics to engagement KPIs and micro-targeting beliefs. If …
Read more
Tags
basics
strategy
long term
interview

‘Get your mandate in place before you start’ by Toyota

'Make mistakes' and how to speed up content production whilst creating the magic

10
February
2020
| 19:42 Europe/Amsterdam
One of the biggest learnings is that ‘you never can be too early to manage expectations.' ‘To set up an effective content campaign, you need time. At least a year. And you need a budget for …
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Tags
interview

What big brands can learn from a small retailer

Aim to make the best better and invite your customer in your process. How a local retail shop thrives in a very competitive market

02
February
2020
| 08:09 Europe/Amsterdam
Go from ‘listen to customer’ to ‘invite your customer’. ‘Invite them to your process.’ Small costs, priceless output. ’Talk to the customer every day. Selling is not a one-way game’ Pete tells me. …
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Tags
interview
customer-centric

‘Stick to your brand voice’ by WodBottom

Customer care that makes you giggle and resonates with who they are

21
January
2020
| 07:27 Europe/Amsterdam
Either you are a big brand, or a small one, knowing and breathing your own identity is what sets you apart from your competitors. Being distinctive works. Embrace your creative character, explained …
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Tags
interview
customer-centric

‘Character Gives Respect’ by G-Star RAW

Don't lose your distinctiveness to the sales figures

19
January
2020
| 11:34 Europe/Amsterdam
Some brands fall in the pitfall and turn into a sales machine once they grow from a start-up to a mature brand. They risk losing their distinctiveness to the sales figures. But, if you have a solid …
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Tags
interview

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Books

Reading is candy for the mind

03
March
2022
| 15:45 Europe/Amsterdam
Excellent books to broaden your horizon, surprise, inspire and give you that sparkling new energy. My personal favourite must-read and re-read books are in bold. This is a challenging and almost …
Read more
Tags
about me

Get grip on your content

and measure the success

24
May
2021
| 13:05 Europe/Amsterdam
Most companies struggle to get content and social in place: how to tell your brand story, create planning and measure impact. I have a plan to get and execute your content and social strategy. Fixing …
Read more
Tags
basics
about me

Help wanted!

Please join and share your insights

18
May
2021
| 19:59 Europe/Amsterdam
Call out to all content strategists, social experts, and friends.Help wanted! May I pick your brain? Lots of us are struggling with the organizational setup. The 'howto' with the team, the …
Read more
Tags
basics
about me

Share the knowledge

Yes, I wrote all content

09
July
2020
| 15:45 Europe/Amsterdam
In all honesty, I was quite blown away when people told me they didn't realize I wrote all the content on this website. Me, myself, and I collecting insights, evaluating cases, doing interviews, …
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Tags
about me

All about data for content (PDF)

Download now

21
June
2020
| 16:10 Europe/Amsterdam
The PDF with all blogs related to #data and #seo for content contains: How to structure content Data for content Analyse your competitors content Minimum viable content pages How to measure …
Read more
Tags
basics
data
structure
about me

Eat the frog alive

Unlock, get things done and move the needle

06
April
2020
| 08:33 Europe/Amsterdam
Easily said and honestly easily done in 5 steps. In these corona days, I find it rather difficult to get myself together and actually do anything. All my assignments canceled or postponed, the …
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Tags
about me

Chapter 1 available (PDF)

21
March
2020
| 13:34 Europe/Amsterdam
Proud to be loud! The first part of Chapter 1 is available as a free download. Given the crazy unrealistic days we live in right now, I didn't want to wait any longer until I publish all releases …
Read more
Tags
basics
about me
strategy
long term

Digital publishing

Chapter by chapter releasing a book

10
February
2020
| 17:40 Europe/Amsterdam
Finding a publisher is damn difficult. Honestly, getting denied time over time again isn't that bad, feedback improved my writing and made the book to what it is today. Yet, what is content if it …
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about me