Newsroom Think Like a Publisher - Fleur Willemijn

Not seeing results on LinkedIn? Your feed filled with slop?

It’s not you, it’s—

Actually. It is you.

Most people use LinkedIn wrong, then wonder why it’s not working. Usually, it …

HubSpot just surveyed 1,505 marketers for its State of Marketing 2026 report. 53% say they can't differentiate their content in an AI-saturated market. 

Most will tell you they have a POV. Almost none of them can say it in one …

Something is happening as AI becomes more normal: the more we use it, the more we seem to crave everything it can’t give us.

We want AI to take on the heavy lifting, help us move faster, and let us do things we couldn’t do before. But that …

You can't say who approved the last ten pieces of content your brand published. Or which ones AI touched, and how much. That's a governance gap on your website, unowned, waiting for someone outside your company to ask the question first.

As …

This is THE overview of all the LinkedIn algorithm secrets, dos and don'ts, and what works and doesn't. 

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Article 50 becomes applicable on 2 August 2026. The final guidelines were published on 20 July, with just two weeks' notice.

Now the market is confused, and searching.

→ Marketers are mostly worried about the wrong thing. They're …

Digital used to mean fast, easy, always on. Now it means something else too: fake, until proven real.

The rise of analog has been on trend reports since 2019. Vinyl, Leica, no makeup makeup, run clubs and offline clubnights. But it's not …

Ramp tracked 21,559 US companies. Heavy AI spenders grew headcount 10.2% over two years. Entry-level roles grew 12%.

→ The finding is that serious investment produces growth with $33.67 spending per employee. And just an AI subscription …

Your website used to be where you closed the sale. Now it's where the LLM checks your authority.

→ Most brands are still running the site like the digital brochure it was ten years ago: measuring visits, polishing the …

Your voice gives you authority, and that’s what gets you cited by an LLM. Most brands don't have anyone senior enough to protect it, and that's a bigger problem than it looks. 

Brand is now the most important competitive asset in …

I deleted 7 old resumes from my account. More relevant recruiters showed up. Job suggestions improved. This month I'm also covering why your headline and your content need to match, and the hated Open to Work badge and post.

Agent. Agentic. Everyone uses both words. Almost nobody means the same thing when they do. They're related. They're not interchangeable. 

Two letters between agent and agentic. And three skills from prompt to agent to agentic.