Newsroom Think Like a Publisher - Fleur Willemijn

Easy does it. Subscribe to my LinkedIn newsletter to get the content automatically. Why on LinkedIn? As I feel no urgency to manage and maintain two newsletters, one from my newsroom (here) and one from LinkedIn. Some call it ‘efficiency’; others …

Getting reach on LI is an algorithm game. And that changes every few weeks. What was hot and happening then is the opposite right now (February 2023).Honestly, I was absolutely ignorant about using an external link or posting twice within 18h. …

Very simple, have fun. Be proud of what you do and share this with the world. Noting more, nothing less. Don’t overcomplicate; no need to spend big on polished content assets.Especially in the gasping employer branding market, dare to be different, …

Marketing and HR have more in common than you would expect at first glance. They seem like two different species. However, if there’s one department besides marketing that has to sell the company, it’s HR to attract and maintain talent, the employer …

Let’s talk about procrastination. It sucks. Big time. From time to time, I find myself in a paralyzed and crippled state, not doing anything. From the daily grinding of unloading the dishwasher to delaying the dreadful administration. …

Data.  We all love the juicy details. Headlines screaming ‘Decline in the tech industry by mass layoffs’. Or the marketeer who zooms in on the exceptional number of likes and engagement on a specific post or campaign.  It's all fun and games; the …

I get it that you prefer to work on the sexy content stuff. Creating those social posts with videos, gifs for the boomers, infographics for the B2B, and playing the game between copy and visuals. I love it as well.However, you can’t succeed on …

‘You never read the same book twice’ is my overview of the best books. All about strategy, brands, and marketing to business and inevitable self-help. No more words needed;  pick up the book, read, and learn.  Books about brands, what we can learn …

Data. There’s more than enough written about data. Yet they all got in common that they tend to forget the three most important requirements to make smart and evidenced business decisions.Over and over again, I see this in the so-called content …

I rarely want to have a book on paper. This one… is my go-to source for inspiration. And like Murphy's Law, it's not available in print anymore. Why it mattersAlan Sharpe shares what we can learn from the VW ads. These are lessons that you can’t …

In this month of NY resolutions and what we’re going to do totally differently in 2023… I have bad intentions for my equally bad habits. Not starting the year what I’m going to improve and how to eliminate my bad habits. I start the year by feeding …

In the p.s. of the inspiring weekly 3-2-1 email by James Clear, I stumbled upon the line ‘How to make sure your job never gets replaced by AI… ’ Immediately, I clicked on it. What we can learn from this is easy. It's not what you think it is.What …