Newsroom Think Like a Publisher - Fleur Willemijn

about me

How to 'read' this website and table of contents

Use the tags or bounce from release to release

01
January
2020
| 06:21 Europe/Amsterdam
Week by week I publish and release the individual paragraphs of my book. You can bounce from release to release by using the tags. Or check out the table of contents. Each paragraph has its own release, indexed by tags. At the end of each chapter, you can download the PDF. 

Basics and fundamentals to get in place

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PDF Chapter 1 available

21
March
2020
| 13:34 Europe/Amsterdam
Proud to be loud! The first part of Chapter 1 is available as a free download. Given the crazy unrealistic days we live in right now, I didn't want to wait any longer until I publish all releases …
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Build a brand before products

Why it matters: to become relevant and make the emotional connection

13
March
2020
| 07:43 Europe/Amsterdam
The key takeaways:  It is about a long term view and mindset, 'make the pie bigger and not to make our slice bigger. If we get more people doing this, the slice by definition gets bigger.’  Build …
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Be distinctive

Dare to be different and to stand out

06
March
2020
| 19:04 Europe/Amsterdam
If you cannot explain your distinctive identity in a few simple words than you probably don't understand it well enough. Nobody likes everything and everybody likes something. Avoid being …
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It starts with a belief

Undeniable, indispensable and non-negotiable

05
March
2020
| 16:30 Europe/Amsterdam
The most important and non-negotiable element of content excellence is a ‘belief’. A belief that content is essential to build your brand by providing stories to your audience, based on their …
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Brand safety and content

How to control your content distribution and prepare for if that sh*t hits the fan

01
March
2020
| 14:33 Europe/Amsterdam
Brand safety is an important hot and often misunderstood topic. Explained in a nutshell: some brands avoid social to prevent that their content is placed next to extremists. Living out of fear, brand …
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Share content from others

Why and how to, make use of the excellence that is already out there

27
February
2020
| 09:01 Europe/Amsterdam
You are quite an egocentric prick if you only speak and write about yourself, with an 'I know it all’ attitude. To claim leadership is to acknowledge and to share those great insights, opinions …
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Brand building on social

Knocking over the current beliefs on audience growth, engagement KPIs and mirco-targeting

24
February
2020
| 07:31 Europe/Amsterdam
Keeping the 5 rules for brand building in mind, the impact is huge on the current beliefs for social as a channel. From audience or follower metrics to engagement KPIs and micro-targeting beliefs. If …
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Reputation management

Have your content together for when the sh*t hits the fan

22
February
2020
| 07:46 Europe/Amsterdam
Due to the lack of a solid immediate business case, producing this type of content for your online reputation is a challenge. Yet the costs of a crisis always are much higher. In times of crisis the …
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Interviews. Great insights and lessons learned from the best

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Brand building on social

Knocking over the current beliefs on audience growth, engagement KPIs and mirco-targeting

24
February
2020
| 07:31 Europe/Amsterdam
Keeping the 5 rules for brand building in mind, the impact is huge on the current beliefs for social as a channel. From audience or follower metrics to engagement KPIs and micro-targeting beliefs. If …
Read more
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basics
strategy
long term
interview

‘Get your mandate in place before you start’ by Toyota

'Make mistakes' and how to speed up content production whilst creating the magic

10
February
2020
| 19:42 Europe/Amsterdam
One of the biggest learnings is that ‘you never can be too early to manage expectations.' ‘To set up an effective content campaign, you need time. At least a year. And you need a budget for …
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Tags
interview

What big brands can learn from a small retailer

Aim to make the best better and invite your customer in your process. How a local retail shop thrives in a very competitive market

02
February
2020
| 08:09 Europe/Amsterdam
Go from ‘listen to customer’ to ‘invite your customer’. ‘Invite them to your process.’ Small costs, priceless output. ’Talk to the customer every day. Selling is not a one-way game’ Pete tells me. …
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Tags
interview
customer-centric

‘Stick to your brand voice’ by WodBottom

Customer care that makes you giggle and resonates with who they are

21
January
2020
| 07:27 Europe/Amsterdam
Either you are a big brand, or a small one, knowing and breathing your own identity is what sets you apart from your competitors. Being distinctive works. Embrace your creative character, explained …
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Tags
interview
customer-centric

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Eat the frog alive

Unlock, get things done and move the needle

06
April
2020
| 08:33 Europe/Amsterdam
Easily said and honestly easily done in 5 steps. In these corona days, I find it rather difficult to get myself together and actually do anything. All my assignments canceled or postponed, the …
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about me

PDF Chapter 1 available

21
March
2020
| 13:34 Europe/Amsterdam
Proud to be loud! The first part of Chapter 1 is available as a free download. Given the crazy unrealistic days we live in right now, I didn't want to wait any longer until I publish all releases …
Read more
Tags
basics
about me
strategy
long term

Digital publishing

Chapter by chapter releasing a book

10
February
2020
| 17:40 Europe/Amsterdam
Finding a publisher is damn difficult. Honestly, getting denied time over time again isn't that bad, feedback improved my writing and made the book to what it is today. Yet, what is content if it …
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about me

How to find great visuals

Tips and tricks to get your images

08
February
2020
| 19:57 Europe/Amsterdam
The content magic is in the combination between the image and your words. Finding great visuals is one of the most difficult parts of writing. You want to stay away from the obvious usual suspect …
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Tags
basics
about me

Don't pretend to be what you are not

Stay true to who you are

08
February
2020
| 15:48 Europe/Amsterdam
'Do you do your interviews in Dutch or in English' a friend asked diplomatically. For a very short moment, I felt a bit offended with an obnoxious fixed mindset. Yes. I am Dutch. And you do …
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about me

Books

Reading is candy for the mind

01
February
2020
| 19:45 Europe/Amsterdam
Amazing books to broaden your horizon, to surprise, to inspire and to give you that sparkling new energy. My personal favorite must-read and re-read books are in bold. This is a very difficult and …
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about me

How to 'read' this website and table of contents

Use the tags or bounce from release to release

01
January
2020
| 06:21 Europe/Amsterdam
Week by week I publish and release the individual paragraphs of my book. You can bounce from release to release by using the tags. Or check out the table of contents. Each paragraph has its own …
Read more
Tags
about me

Perfection is the enemy of progress

Don't postpone what you can do today

29
December
2019
| 18:24 Europe/Amsterdam
Don't wait for things to be perfect. Don't wait for that time to be ideal.  Start writing, and sharing. Multiply the knowledge and distribute those lessons learned.  Practicing what I …
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about me