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Quiet luxury and content

Fashion trends are a response to what’s happening in society, will this be contagious to content?

31
May
2023
| 20:14 Europe/Amsterdam
Quiet luxury is the trend of the moment. It’s described as “logo-free fashion with outsized price tags.” Think of it as the opposite of loud logo-mania. Instead, quiet luxury is more toned-down and minimalist, highlighting understated pieces in …
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strategy
trend

10 Lessons from 50 LinkedIn newsletter posts

An unpredictable algorithm can always be trusted to be unpredictable

30
May
2023
| 19:31 Europe/Amsterdam
Looking forward by looking back. What did I learn from fifty LinkedIn newsletter posts? Happy to share some pitfalls, mistakes, and how to toughen up. Failing to plan is planning to failYou need stock for headspacePre-publish, eat, sleep, then …
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strategy
social

Best content tip I ever got

Apply Rule 6 to improve everything

28
May
2023
| 17:01 Europe/Amsterdam
He: ‘Apply Rule 6.’ Me: ‘WTF is Rule 6?’ He: ‘Don’t take yourself so goddamn seriously. It especially helps when I get in my own way.’  Loving this philosophy.  
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strategy
how to
about me

Mobile-first content; the easiest trick for better results

You do the final check in exactly the same setting as your audience sees it

27
May
2023
| 08:21 Europe/Amsterdam
Creating mobile-first content is quite a no-brainer, right? In reality, we think we do, but we don’t. Every time I see content creators or content marketers reviewing the final assets on their laptop, not on their mobile.Mobile-first means you're …
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Tags
strategy
copy
how to

ChatGPT and the job interview

AI did your homework, now it's your time to shine

25
May
2023
| 06:05 Europe/Amsterdam
Writing this for a friend, and maybe it can help you too. ChatGPT helps you to polish your resume and present yourself as the best candidate for the job. AI can also help you craft an amazing cover letter in a witty confident tone while you tick all …
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Tags
AI
interview
recruitment

A guide on working with creators; why, how, and mistakes

All you need to know and what I didn't

21
May
2023
| 19:24 Europe/Amsterdam
A little series on working with creators.  To prevent dropping an extensive manual on you, I've split it into three blogs. Click on the links to read the details (duh). And please, check out the original sources before jumping to any conclusions. …
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strategy
creators
influencers

What to know about creators and influencers

What are the differences and why work with them?

21
May
2023
| 19:24 Europe/Amsterdam
The (social) world is changing. To reach an audience, brands must work with creators or influencers. What are the differences? And how to get the most out of the collaboration? Brands need to understand the societal changes, do their homework to …
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strategy
creators
influencers

The secrets to working with creators

The mutual benefits for marketers and creators

21
May
2023
| 19:23 Europe/Amsterdam
A collaboration should always benefit both; the brand, represented by marketing, and the creator with reach in its community. You scratch my back, I'll scratch yours. What are the benefits and reasons to work together? Let's get some
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strategy
influencers
creators

Four ways to f*ck up creator marketing

This goes for influencer collaborations as well

21
May
2023
| 13:46 Europe/Amsterdam
Working with creators can help you to engage with existing audiences, reach new audiences and build a community. Next to that, in the fourth place, brands work with creators because it can drive revenue.That having said, getting the most out of the …
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strategy
creators
influencers

AI speeds us up, so we can slow down

Warning, this is a personal post

18
May
2023
| 19:56 Europe/Amsterdam
AI is nothing short of fantastic. ChatGPT enables us to do more in less time. It takes over some of those boring, dreading tasks that waste our precious time.While we speed up on productivity, somewhere deep down, I feel it’s not sustainable to be …
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strategy
trends
AI

Newsletter

Subscribe now, one click to subscribe and one to unsubscribe if you don't like it

15
May
2023
| 05:11 Europe/Amsterdam
We all know what a newsletter does and how it works. To keep things simple (for me as well), subscribe via LinkedIn. Just one click to subscribe. And if you don't like it, just one click to unsubscribe.  
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basics
strategy

Get more reach by posting a-synchronously

A nice side effect, you won't annoy me by showing me the same content twice

14
May
2023
| 08:36 Europe/Amsterdam
This is such an easy hack to get more reach; I really don't get why people keep posting the same content on Instagram (IG) story and IG feed in the same minute. How often do you see the same content simultaneously on all socials?Don’t fire all your …
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strategy
social

In need of content? Go evergreen

Realize that content is more than marketing and sales

12
May
2023
| 09:14 Europe/Amsterdam
Time over time, I hear marketers saying they’re in need of content for social or newsletters. Urgently they push out some subpar good-enough assets of an already old crappy campaign. Or even worse, they repeat what they pushed last week.The content …
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strategy

Why you should say ‘Hi’ and ‘Thank you’ to ChatGPT

This does something neurologically in your brain

04
May
2023
| 09:07 Europe/Amsterdam
'Assigning tasks to ChatGPT will get you very far, but it’s not going to be the kind of game-changing thing that ChatGPT is.'Love this. It's not for ChatGPT; it's for you, your dialogue, and your mindset. And how your brain works (to get the most …
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AI

Content planning made easy

Failing to plan is planning to fail; keep track of your themes, posts and yourself

03
May
2023
| 05:31 Europe/Amsterdam
Content planning becomes complicated over time. Me and my ego were convinced we could do this; us, some hacks, and our brilliant mind.In the beginning, content planning is all rainbows, unicorns, and sunshine; after a while, the fuzziness creeps up …
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Tags
strategy
tools
planning

LinkedIn algorithm secrets (updated)

All you need to know and what I didn't

02
May
2023
| 08:24 Europe/Amsterdam
Getting reach on LI is an algorithm game. And that changes every few weeks. What was hot and happening then is the opposite right now (May 2023).Since my last post in February, here are some updates from my own experience flirting and playing with …
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social
LinkedIn

91% of companies are hiring workers with ChatGPT experience

Employees and management that don't use AI, will be replaced by those who do

29
April
2023
| 07:16 Europe/Amsterdam
Companies want workers with ChatGPT skills to explore AI and stay ahead of the competition. It's essential to invest time and effort into getting to know AI and improving your skills.A basic understanding of AI simply won't cut it. To impress, …
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Tags
AI
strategy

Content planning, divide and conquer

No simultaneous posting on all socials, spread it out for more reach

28
April
2023
| 10:22 Europe/Amsterdam
Talking about planning over multiple days here. Not talking about the best time of the day to trick the algorithm.  How can you squeeze out more reach with the same content by extending the time window of your planning?Sounds complicated, it isn’t. …
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Tags
strategy
planning

Think visual (updated)

Use your dirty mind and some tools

27
April
2023
| 12:13 Europe/Amsterdam
It’s not only the men who think visually; we all do. In content production, the visual is the most underestimated element. Not talking about social here; talking about written content. Your blogs for SEO, employer branding on the careers www, …
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strategy
visuals

Content and licorice

Commodity or specialty; what they have in common

27
April
2023
| 08:49 Europe/Amsterdam
With ChatGPT, it’s easier and faster than ever to produce content. But it’s the uniqueness that makes something special. Keep in mind that AI content is the result of a set of information and is averaged from that. In other words, AI scrapes all …
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Tags
AI
strategy

How to use ChatGPT to create content: defining your brand voice

Tips from a content strategist

23
April
2023
| 13:24 Europe/Amsterdam
We all know ChatGPT is the way forward. Yet how to go from average to good to great? We're all stoked about the features and possibilities; we should prevent producing more content instead of better content. ChatGPT can assist you in the latter if …
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Tags
strategy
AI
copy
tools

The 5 most asked questions about content

You asked, I answer

20
April
2023
| 08:49 Europe/Amsterdam
You ask me the same questions over and over again. My clients. During workshops, keynotes, and calls. So, why not write them down? Here's my ‘They ask, you answer’ series on content and strategy.  The questions are in the most asked order. I …
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strategy
AI
data

How to prepare the content team for AI

33% Cuts in teams are expected, we have no idea what’s its true power

18
April
2023
| 19:41 Europe/Amsterdam
The last one in my series on your most asked content questions is ‘How can I prepare the content team and organization for AI?’ No need to explain the exciting times ahead as we unleash the power of AI. We’re just starting to tap into the …
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Tags
AI
strategy

Content: who's the owner?

It's a tough job. Not for the light-hearted or mediors

17
April
2023
| 21:18 Europe/Amsterdam
Number 5 in the most asked questions about content is ‘We struggle with content ownership; who should own it?’This question often originates from everyone wanting to take a piss on the content, frustration, and lack of decision-making.The result is …
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strategy

And some more content stuff

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Books (updated 2023)

28
March
2023
| 18:47 Europe/Amsterdam
Excellent books to broaden your horizon, surprise, inspire and give you that sparkling new energy. My personal favorite must-read and re-read books …
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Stay up to date

07
February
2023
| 17:19 Europe/Amsterdam
Easy does it. Subscribe to my LinkedIn newsletter to get the content automatically. Why on LinkedIn? As I feel no urgency to manage and maintain two …
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Yesterday you said tomorrow

27
January
2023
| 09:34 Europe/Amsterdam
Let’s talk about procrastination. It sucks. Big time. From time to time, I find myself in a paralyzed and crippled state, not doing anything. From …
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You never read the same book twice

18
January
2023
| 19:06 Europe/Amsterdam
‘You never read the same book twice’ is my overview of the best books. All about strategy, brands, and marketing to business and inevitable …
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