Interviews. Great insights and lessons learned from the best
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25
December
2022
|
13:59
Europe/Amsterdam
Attention makes everything more beautiful
Content is all about less with more
Great content can be pretty easy and very fast. Often it's made too complicated and overengineered with expensive agencies. On top of that, it takes forever. That's what I see with my clients. If …
11
November
2020
|
16:02
Europe/Amsterdam
Unlock the 3 secrets of ecomm success in Asia
Three opportunities with a personal nudge from Jacco ter Schegget
‘There are big commercial opportunities for brands in western society’ Jacco ter Schegget [CEO, Publicis Groupe Benelux] explains. ‘During my 5yr stay in Asia, I experienced the added (business) …
21
September
2020
|
14:22
Europe/Amsterdam
How to make a podcast, insights by Wayne Parker Kent
It costs about 10k to get started, 3k per episode
Start with an agency and after 10 episodes take it in-house to save on costs. And please, don’t use a podcast as a disguised way to promote your product or brand. People listen to a podcast to be …
02
July
2020
|
10:33
Europe/Amsterdam
'Data feeds creativity' by MediaMonks
What doesn't kill you, makes you stronger
Sicco Wegerif, Managing Director Europe at MediaMonks, the content practice of S4, explains ‘when data is built into the creative process early on, you can build much more personalized content. …
24
February
2020
|
07:31
Europe/Amsterdam
Brand building on social
Knocking over the current beliefs on audience growth, engagement KPIs and micro-targeting
Keeping the 5 rules for brand building in mind, the impact is huge on the current beliefs for social as a channel. From audience or follower metrics to engagement KPIs and micro-targeting beliefs. If …
10
February
2020
|
19:42
Europe/Amsterdam
‘Get your mandate in place before you start’ by Toyota
'Make mistakes' and how to speed up content production whilst creating the magic
One of the biggest learnings is that ‘you never can be too early to manage expectations.' ‘To set up an effective content campaign, you need time. At least a year. And you need a budget for …
02
February
2020
|
08:09
Europe/Amsterdam
What big brands can learn from a small retailer
Aim to make the best better and invite your customer in your process. How a local retail shop thrives in a very competitive market
Go from ‘listen to customer’ to ‘invite your customer’. ‘Invite them to your process.’ Small costs, priceless output. ’Talk to the customer every day. Selling is not a one-way game’ Pete tells me. …