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3 Things managers need to know to embrace AI

How you can foster AI in your marketing and content team

30
November
2023
| 20:52 Europe/Amsterdam
Nobody knows what AI has in mind for us in the (near) future. All we know is that it will impact our marketing and content jobs enormously.If you rely on AI to do all the work, you’ll get more of what’s already out there. No new insights or …
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Tags
stategy
AI
management

How to simplify and speed up your content production and get better and stronger content?

Structure your thinking and writing to feed AI; improve quality and engagement

28
November
2023
| 07:57 Europe/Amsterdam
Lack of digital presence and engagement with your content? Stuck for inspiration or a writer's block? I get it. Creating content that connects, has an impact, and is easy and fast to produce is hard. However, it’s a piece of cake if you have a …
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Tags
strategy
AI

From rookie to advanced: 2 tips to improve your prompts instantly

Garbage in, is garbage out. Let's undress prompt engineering to what works

25
November
2023
| 12:13 Europe/Amsterdam
I can imagine it's a challenge to start using AI, that it can be overwhelming, and you don't know where to start. Prompt engineering sounds complicated and expensive; in reality, it's nothing more than writing down your ask, undressed,  naked, and …
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strategy
AI
how to

Ephemeral Content: the ‘here today, gone tomorrow’ masterpiece of content marketing

Is this new terminology marketing bullsh!t, trying to sell you something posh and impress you with what's already there?

19
November
2023
| 17:20 Europe/Amsterdam
Is ‘ephemeral content’ the next big thing? Or is it just a buzzword for what we’re already doing? Making things look bigger and more impressive than they actually are?In my humble opinion, creating a name to make it bigger than it is. This smells …
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Tags
strategy
social

Simplicity and clarity: your best-kept secret to engaging content

You can ask ChatGPT to proofread your content and give suggestions on structure

18
November
2023
| 19:59 Europe/Amsterdam
Keeping things simple is one of the hardest things to do. We tend to overcomplicate things, especially when it comes to content. The most common causes: thinking that more is better. Lack of time. Lack of knowledge. ‘if you can't explain it simply, …
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Tags
strategy
AI

The 3 things you need to know for your email marketing content in 2024

Algorithm-independent and direct reach, the new Gmail standards, and more open email marketing doors

18
November
2023
| 09:20 Europe/Amsterdam
What a marketer needs to know to excel in email marketing: the new email marketing industry standards by Gmail per February 1, reasons why email marketing is still hot, and the golden rules for email marketing excellence. In my humble opinion, email …
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Tags
strategy
how to

Must-read books for strategy, marketing, and branding (November update)

Reading is candy for the mind, my 45+ recommendations for (audio)books

18
November
2023
| 09:15 Europe/Amsterdam
Love books. Broaden your mind and horizon. Books surprise, inspire and give you sparkling new energy.   The must-reads for strategy, marketing, and branding. My top 10 → changes frequently; and 45+ more titles. New books are added every month. …
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about me
books
B2B
strategy

Maximize marketing impact with AI in 2024, the top 3 usage

A strategic overview of how you can gain insights into using AI for marketing effectiveness

11
November
2023
| 10:10 Europe/Amsterdam
It almost seems like everything is AI these days. AI can be a great help. That said, it’s so easy to get lost and get buried in fun and the rabbit hole. There are so many potential rewards and advantages.At the same time, it can be overwhelming, and …
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Tags
AI
strategy
copy
B2B

LinkedIn algorithm secrets (November update)

What you give is what you get, how much time to spend on LinkedIn each and every single day

09
November
2023
| 06:04 Europe/Amsterdam
The secret of LinkedIn and what all great publishers have in common is ‘attention.’ What you give is what you get. There is no such thing as an easy trick to get reach, write the golden headline, and get all the likes and DMs without the hard …
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Tags
social
LinkedIn
strategy
B2B

The 15 best tips to master prompt engineering for marketing and content

All you need to know, plus the 4 best free AI courses for you

07
November
2023
| 07:45 Europe/Amsterdam
In the jungle of AI, ChatGPT training, and all prompt engineering tips and tricks, here’s all that you, as a content producer or marketer, need to know to nail your prompts.You can skip all other (free) courses and training; below, you will find a …
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Tags
AI
strategy
how to

Improve your ChatGPT interaction in 2 steps with Custom Instructions

Instantly 10x your ChatGPT with personalized answers

04
November
2023
| 22:14 Europe/Amsterdam
Not always getting the wow results that blow your mind? Does it feel like ChatGPT is still a bit stuck on the surface and not digging deep to surprise you with the results? Then it's time you transform your ChatGPT experience with ‘Custom …
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Tags
AI
strategy
b2b

The 4 best free AI courses for marketing and content

My selection so you can cut some corners and benefit from ChatGPT

03
November
2023
| 09:11 Europe/Amsterdam
In the jungle of AI and ChatGPT courses, what are the best for marketing and content people? Over the past months, I completed over 30 courses and training -- some with pleasure and adding to my knowledge, others with anxiety and adding unnecessary …
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Tags
AI
strategy
how to

Master the rule of 5 to 7: make your content stick

The 7 must-know tips and essentials for repeating your content effectively

01
November
2023
| 19:46 Europe/Amsterdam
The biggest lie in the content industry is that you need new content. Did you know you need to see something five to seven times before remembering something? It's perfectly fine to repeat your content a few times. Rule of thumb: when you become …
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Tags
strategy
B2B
how to

4 Things to know to improve your content in 2024

Lessons from the frontline: it's not all about AI

01
November
2023
| 00:59 Europe/Amsterdam
What can we expect for content in 2024 with the rise of AI? Surprisingly, the best lessons learned have nothing to do with AI or automation. The best content is real and emotional; it's all about connection.Let’s dive into the experience and vision …
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Tags
strategy
social
interview

Improve your prompts with these 4 free AI courses

The best AI and ChatGPT training for marketing and content

31
October
2023
| 05:56 Europe/Amsterdam
I've scoured the web for top-notch AI and ChatGPT training courses. Here are four that are absolutely worth your time. My starting point in the review and recommendations is what you need to know as a strategist, content producer, marketer, brand …
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Tags
AI
strategy
how to

How to keep your content authentic in the age of AI

The 3 elements of authenticity and how ChatGPT can help you

26
October
2023
| 20:44 Europe/Amsterdam
Content is about human connection. Dare to stand out and always stick to what makes you weird, odd, strange, different. That’s your source of power. Learn how to stay authentic while using AI to create your content and create the prompts for better …
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Tags
AI
strategy
B2B

Improve your content planning with these 4 tips

How to take control of your content chaos and streamline your planning process

18
October
2023
| 18:42 Europe/Amsterdam
In the beginning, content planning is all rainbows and sunshine; after a while, the fuzziness creeps up your legs, and along the way, you’ll lose the overview. Content planning becomes complicated over time. You'll learn what you need in a content …
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Tags
strategy
tools
planning

How to use AI and ChatGPT to write impactful headlines

With this self-help guide, I boosted my traffic by +10% in a week

16
October
2023
| 06:14 Europe/Amsterdam
A great headline provokes curiosity, sets the tone, and manages expectations. And it’s one of the hardest things to write. Just like headlines, writing an engaging social caption can also be challenging. That's why you can use this step-by-step for …
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Tags
strategy
how to
AI
copy

In 4 easy steps, audit and identify the content you can republish

Expand the lifetime of your content; the ultimate guide to recycling and reusing

15
October
2023
| 09:54 Europe/Amsterdam
Here is a 4-step-by-step workflow on how to discover what to recycle, how to update and refresh, and what not to do. I hardly remember what I read yesterday, let alone last week or a month ago → there is nothing wrong with recycling the content you …
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Tags
strategy
B2B
copy

ChatGPT content is too clean and 7 more shortcomings

How you can recognize AI-generated content and do better

13
October
2023
| 07:47 Europe/Amsterdam
The eight elements of how to recognize ChatGPT generated content; no real intro, listicles, no personality or point of view, too clean, very generic, and lack of consistency between the posts. Show that you care and prevent becoming boring and …
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Tags
AI
strategy

ChatGPT: your AI wingman

Unlock its full potential by using it as intended, the 3 things you need to know

12
October
2023
| 19:32 Europe/Amsterdam
Improve your content by understanding ChatGPT's capabilities and its pitfalls, like the lack of new insights or strategies, bias, and judgment-free nature. Here's what you need to know and what I learned to get the most out of it. First and …
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Tags
AI
strategy

Long-term brand-building content

Balance 60-40 between long-term brand-building and short-term activation content

11
October
2023
| 19:49 Europe/Amsterdam
Rule of thumb for content in 2024: Get your brand storytelling with long-term brand-building content in place. Then, follow up with short-term activation content, whether or not with some paid media and targeting. According to Les Binet, there is …
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Tags
strategy
long term
B2B

The 3 things you'll need to be creative when you use AI for content

Your creativity makes the difference between good and great AI-generated content

11
October
2023
| 12:07 Europe/Amsterdam
AI isn’t just about creating more content at a large scale with lower costs. AI is about delivering higher quality content, well-researched and well-written by passionate, creative people with in-depth knowledge and understanding of the topic. Keep …
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Tags
AI
strategy
copy

ChatGPT, more than just a tool

To make an impact with AI content, don't boss it around and show that you care

08
October
2023
| 11:20 Europe/Amsterdam
These are the five things to know to get the most out of your collaboration with ChatGPT: wingman, you have the knowledge and context, go into the rabbit hole, experiment with paid ChatGPT-4, and know that people recognize ChatGPT content. Know it's …
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Tags
AI
strategy
copy
B2B

And some more publications

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Pride is not a campaign

07
July
2023
| 06:14 Europe/Amsterdam
A bit too often, pride is still a campaign, either rainbowy gay-washed and too obvious or too carefully almost invisible, corporately ticking the …
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Best content tip I ever got

28
May
2023
| 17:01 Europe/Amsterdam
He: ‘Apply Rule 6.’ Me: ‘WTF is Rule 6?’ He: ‘Don’t take yourself so goddamn seriously. It especially helps when I get in my own way.’  Loving this …
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Stay up to date

07
February
2023
| 17:19 Europe/Amsterdam
Easy does it. Subscribe to my LinkedIn newsletter to get the content automatically. Why on LinkedIn? As I feel no urgency to manage and maintain two …
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Yesterday you said tomorrow

27
January
2023
| 09:34 Europe/Amsterdam
Let’s talk about procrastination. It sucks. Big time. From time to time, I find myself in a paralyzed and crippled state, not doing anything. From …
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