Articles tagged with 'tools' | Think Like a Publisher - Fleur Willemijn

We all know ChatGPT is the way forward. Yet how to get your content from average to good to great? How to get AI-generated content that's on brand in your tone of voice? I have found the best prompt to define your brand voice with help from …

In the beginning, content planning is all rainbows and sunshine; after a while, the fuzziness creeps up your legs, and along the way, you’ll lose the overview. Content planning becomes complicated over time. You'll learn what you need in a content …

What are the indispensable tools, tips, and tricks for a content strategist? Notice, this is not a hack how-to guide with the nitty gritty tips on content production; this is about how to keep the overview so others can excel in the …

Part two with the indispensable tools, tips, and tricks for a content strategist. This is about how to keep the overview so others can excel in the production; this is not a hack guide and the nitty gritty tips on how to make …

Defining your goals, measure them, and keeping yourself and or the company accountable is easier said than done. A common struggle, with an easy fix. Let me explain the magical OKR concept first before going into the theoretical details. With …

The newsroom is the common playground of the corp comms, public relations, and marketing department. Or at least it should be. What is a newsroom actually?   Definition newsroom In short: it is the central place where all …