Articles tagged with 'tools' | Think Like a Publisher - Fleur Willemijn

In the beginning, content planning is all rainbows and sunshine; after a while, the fuzziness creeps up your legs, and along the way, you’ll lose the overview. Content planning becomes complicated over time. You'll learn what you need in a content …

Defining your goals, measure them, and keeping yourself and or the company accountable is easier said than done. A common struggle, with an easy fix. Let me explain the magical OKR concept first before going into the theoretical details. With …

The newsroom is the common playground of the corp comms, public relations, and marketing department. Or at least it should be. What is a newsroom actually?   Definition newsroom In short: it is the central place where all …