Articles tagged with 'data' | Think Like a Publisher - Fleur Willemijn

Think Like a Publisher - Fleur Willemijn - Archive (data)

2020
02
July
2020
| 10:33 Europe/Amsterdam
Sicco Wegerif, Managing Director Europe at MediaMonks, the content practice of S4, explains ‘when data is built into the creative process early on, you can build much more personalized content. Therefore, we are firm supporters and believers of data-...
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21
June
2020
| 16:10 Europe/Amsterdam
The PDF with all blogs related to #data and #seo for content contains: How to structure content Data for content Analyse your competitors content Minimum viable content pages How to measure your goals and progress In these blogs, you le...
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17
June
2020
| 20:59 Europe/Amsterdam
One of the biggest 'complaints' about content is that it is expensive. Expensive to produce and expensive to publish. Aside your ego gets dented when that all that expensiveness isn't doing what it is supposed to do. Flipping the perspective, star...
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04
May
2020
| 14:49 Europe/Amsterdam
A data-driven content strategy is easier and cheaper than you realize. With smarter usage of Google, you can produce content your audience actually wants to read. As the days that brands dictate what they communicate, are over by now. Time over time ...
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31
March
2020
| 14:14 Europe/Amsterdam
Defining your goals, measure them, and keeping yourself and or the company accountable is easier said than done. A common struggle, with an easy fix. Let me explain the magical OKR concept first before going into the theoretical details. With somethi...
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19
January
2020
| 08:09 Europe/Amsterdam
Spoiler alert, it is all about the finance. From the challenge to make the (business) case for long-term brand investment, over-reliant on performance marketing, to the key metrics.  ...
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14
January
2020
| 06:00 Europe/Amsterdam
The secret of success is the content Flinders creates. They focus on the data first. Not on the furniture. Do your Google and YouTube research on what your audience is looking for to develop your product inventory. And last not least, add your custom...
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01
January
2020
| 12:35 Europe/Amsterdam
It is a pretty common practice to optimize during a campaign - at least it should be. Kelloggs in the UK is taking this a step further, optimization between campaigns year on year. A longer-term testing plan to discover what really works based on KPI...
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