Articles tagged with 'customer-centric' | Think Like a Publisher - Fleur Willemijn

A data-driven content strategy is easier and cheaper than you realize. With smarter usage of Google, you can produce content your audience actually wants to read. As the days that brands dictate what they communicate, are over by now. Time over time ...

Define the status quo. Social first takes mobile first a step further. With social first you flip the perspective and produce content with their expectations and preferences in mind. Social savvy content on a mobile website means sticking to the soci...

Proud to be loud! The first part of Chapter 1 is available as a free download. Given the crazy unrealistic days we live in right now, I didn't want to wait any longer until I publish all releases of the first chapter.  Finding a publisher is damn ...

The key takeaways:  It is about a long term view and mindset, 'make the pie bigger and not to make our slice bigger. If we get more people doing this, the slice by definition gets bigger.’  Build a brand and produce content before you have products t...

Go from ‘listen to customer’ to ‘invite your customer’. ‘Invite them to your process.’ Small costs, priceless output. ’Talk to the customer every day. Selling is not a one-way game’ Pete tells me. ‘We advise our customers and our customers advise us....

Either you are a big brand, or a small one, knowing and breathing your own identity is what sets you apart from your competitors. Being distinctive works. Embrace your creative character, explained by G-Star RAW. Or create your own content based on d...

‘Listen to your customers, their needs and their expectations’. Martijn van Seters [Co founder Nuud] flips the traditional perspective and lets his audience ‘own’ and develop the product. An outstanding example of tapping in and listening to their au...