Chapter 1 available (PDF)

Proud to be loud! The first part of Chapter 1 is available as a free download. Given the crazy unrealistic days we live in right now, I didn't want to wait any longer until I publish all releases of the first chapter. 

Finding a publisher is damn difficult. Honestly, getting denied time over time again isn't that bad, feedback improved my writing and made the book to what it is today. Yet, what is content if it doesn't reach the audience. If the knowledge stays on my computer, nobody benefits. Hence, flipping the perspective and practicing what I preach, I decided to publish by myself, online, piece by piece. 

Week by week I publish the individual chapters and paragraphs of my book. Each has its own release, indexed by tags. Use the tags or bounce from release to release. You can bounce from release to release by using the tags, you can search for topics or you can just go with the flow and read what resonates. 

At the end of each chapter, you can download the PDF with the collection of the releases that create the chapter. Below you find the first part of the first chapter. Available in low res (1,5MB) and high res (45MB).


Download now


Content of the first chapter

Foreword and outline, Basics and fundamentals for content, It starts with a belief, 3 Key takeaways for content excellence, 4 Elements of how to think like a publisher, How to set up a newsroom, How to find great visuals, To blog or not to blog, Share content from others, 'How to keep your CFO on board for brand-building' by Les Binet, Your why and leadership, The content basics and fundamentals, Cross-silo content, Long term brand building content, Content pledge: contribute to business objectives, Content painpoints, 'Epic content marketing tips' by Joe Pulizzi, Start up to scale up, Sense of content urgency, We hate ads, Be Distinctive, 'Character Gives Respect' by G-Star RAW, 'Content to stand out' by Flinders, 'Stick to Your Brand Voice' by WodBottom, Build a brand before products, Reputation management, Brand safety and content.


Soon to be published in this chapter

Content to contribute to business objectives, Set your KPIs, Reporting Tips, Measure progress with OKR, Fill the top of the funnel, Use a brand persona for content consistency, Sonic identity and content, Podcasts and how to make your own, Social first, The audience first for the best content, Learn them something new, Content follows media spend, Create a threesome: content, media, and production, Common content mistakes, Data and content

More to come within soon, stay tuned on LinkedIn or twitter‚Äč

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