Archive | Think Like a Publisher - Fleur Willemijn

Think Like a Publisher - Fleur Willemijn - Archive

2024
27
February
2024
| 17:19 Europe/Amsterdam
We all know ChatGPT is the way forward. Yet how to get your content from average to good to great? How to get AI-generated content that's on brand in your tone of voice? I have found the best prompt to define your brand voice with help from ChatGPT. ...
Read more
25
February
2024
| 18:08 Europe/Amsterdam
You want to use AI to speed up your content production, but you’re afraid of losing your authenticity and personality? No worries, I got your back. This is how to get more and better content in less time while you stay you.The most common problem wit...
Read more
24
February
2024
| 18:24 Europe/Amsterdam
LinkedIn… how do you stand out, gain reach, and get the most out of your budget? It's the not-so-new content playground for marketers with varying success rates. If you're a marketing manager who's disappointed by the results, it's probably you who f...
Read more
20
February
2024
| 08:07 Europe/Amsterdam
For 2024, it's all about the ‘comment' and not about the ‘like’.  A ‘comment’ has 15x the importance of a 'like', and a comment of 15 words or more is valued higher than a shorter comment. Looks like the LinkedIn algorithm favors in-depth insights an...
Read more
19
February
2024
| 18:30 Europe/Amsterdam
I can imagine AI is a challenge, that it can be overwhelming, and you don't know where to start. Prompt engineering sounds complicated and expensive; in reality, it's nothing more than writing down your ask, undressed,  naked, and stripped of all jar...
Read more
18
February
2024
| 12:20 Europe/Amsterdam
Have you considered creating multiple variations with reusable assets from just one piece? You can create 42 or more assets from just one piece. And the good news is that you can keep your authenticity and personality in all your content assets if yo...
Read more
14
February
2024
| 05:35 Europe/Amsterdam
Are you working with ChatGPT and not always getting the wow results that blow your mind? Does it feel like ChatGPT is still a bit stuck on the surface and not digging deep to surprise you with the results? Three things to keep in mind to bring your C...
Read more
11
February
2024
| 20:16 Europe/Amsterdam
This is your starter guide on how to work with AI for content and marketing. From the very basics to your first content piece, created with the help of AI.Honestly, if you still don’t use AI to create your content, you’re falling behind. I get it tha...
Read more
08
February
2024
| 19:57 Europe/Amsterdam
That AI is nothing short of amazing is true. Every self-respecting tool and or platform offers an AI functionality to generate content. To draft or to rewrite, whatever you fancy.However, it’s good to know that AI is not a magical replacement and doe...
Read more
06
February
2024
| 06:17 Europe/Amsterdam
For 2024, it's all about the ‘comment' and not about the ‘like’.  A ‘comment’ has 15x the importance of a 'like', and a comment of 15 words or more is valued higher than a shorter comment. Looks like the LinkedIn algorithm favors in-depth insights an...
Read more
05
February
2024
| 16:48 Europe/Amsterdam
We all know AI is important, yet in the leadership team, there's still some kind of lack of urgency. AI is ‘somewhere on the agenda for 2024’. And we all know what that means…  Yes, it’s important, yet not so important, that budget and resources are ...
Read more
04
February
2024
| 12:06 Europe/Amsterdam
Reading is candy for the mind. Books surprise, inspire, broaden your mind, and give you that sparkling new energy.   These are my must-reads for strategy, marketing, and branding. The top 10 changes frequently; and 45+ more titles. New books are adde...
Read more
02
February
2024
| 22:58 Europe/Amsterdam
The most common mistake in content production is to avoid repetition.  First, you think everyone has seen your content the first time you published it on social or in your email marketing. Second, you don’t realize you should repeat yourself like a p...
Read more
31
January
2024
| 12:05 Europe/Amsterdam
It’s shocking that amongst the 45+ years old, about 26% use AI, and only 29% of organizations are prepared for AI. In the meantime, the younger generation embraces AI (79%) and jumps on the exponential growth. For the boomer management, I hope this i...
Read more
26
January
2024
| 18:44 Europe/Amsterdam
I’m lost, and honest, I don’t know where to begin my rant. After so many years of working in the content industry, it seems like this f*ck up will never change. It’s such a missed opportunity and a waste of money. Wake up; you’re leaving efficiency a...
Read more
Tags
AI
25
January
2024
| 11:41 Europe/Amsterdam
If one thing is clear according to all 2024 trend predictions, it's that ‘being authentic’ matters. With the rise of AI, it's never been easier to produce content at scale. How do you rise above all the clutter? The only way is to be authentic, your ...
Read more
20
January
2024
| 08:28 Europe/Amsterdam
Isn’t your content moving any needle, not seeing any real impact, and time and time again? And every time you, as a marketing manager, have the dreading content budget-cutting discussions in the leadership team?Add the overwhelming speed and ease of ...
Read more
18
January
2024
| 09:32 Europe/Amsterdam
You want to scale your content and use AI for that. Great, yet before you take off, first realize your content needs to stand out on quality, not quantity. And AI can be a huge help for the first and the last. When your competitors use AI to automate...
Read more
Tags
AI
17
January
2024
| 08:07 Europe/Amsterdam
Improve your content by understanding ChatGPT's capabilities and its pitfalls, like the lack of new insights or strategies, bias, and judgment-free nature. Here's what you need to know and what I learned to get the most out of it. First and foremost....
Read more
Tags
AI
15
January
2024
| 05:53 Europe/Amsterdam
You can’t get around AI as a trend. Same for video. But what more is out there to keep in mind to stay ahead of the crowd and look beyond 2024, as some things take time to develop and implement? This is my take on the 3 biggest things that matter and...
Read more
13
January
2024
| 07:32 Europe/Amsterdam
In 2017, a whopping 60% of all content was clutter (Havas); there's no need to scale your content and add to that. If your end objective is to get more sales in by using content (at scale), you should focus on quality first, quantity second. The step...
Read more
2023
28
December
2023
| 06:32 Europe/Amsterdam
Marketing management also needs to learn to work with AI. These are the 5 easy steps to get started today and not feeling overwhelmed. Notice that this isn't a prompt guide; this is a practical guide on how to get started. The most common excuse is t...
Read more
Tags
AI
18
December
2023
| 06:31 Europe/Amsterdam
Quality over quantity. It's not about more; it's about better. I don’t know where to start my rant about over-ambitious, not-achievable content strategies —developed by so-called gurus, content strategists, and agencies.When you plot such a content s...
Read more
16
December
2023
| 08:28 Europe/Amsterdam
Should and could you replace your content team with AI? AI equals content on steroids. You can produce faster and more content.That said, the biggest pitfall is to go with the AI flow and produce more of the same (mediocre) content. And that’s not go...
Read more
Tags
AI
12
December
2023
| 07:45 Europe/Amsterdam
What can we expect for content in 2024 with the rise of AI? Surprisingly, the best lessons learned have nothing to do with AI or automation. The best content is real and emotional; it's all about connection.Let’s dive into the experience and vision o...
Read more
12
December
2023
| 07:09 Europe/Amsterdam
Should and could you replace your content team with AI? AI equals content on steroids. You can produce faster and more content.That said, the biggest pitfall is to go with the AI flow and produce more of the same (mediocre) content. And that’s not go...
Read more
Tags
AI
10
December
2023
| 13:05 Europe/Amsterdam
Here’s all you need to know as a manager about why AI can’t replace your copywriters and content producers (yet). As great as AI can be for inspiration, research, and content production, there’s one thing missing.Or, actually, two.First, the validity...
Read more
Tags
AI
07
December
2023
| 08:51 Europe/Amsterdam
With the rise of AI, the content on your .com has become more important than ever. This is my wake-up call to get into action and free up resources and budget to vamp up your .com content.Here's the rationale to free up resources and budget to update...
Read more
Tags
AI
30
November
2023
| 20:52 Europe/Amsterdam
Nobody knows what AI has in mind for us in the (near) future. All we know is that it will impact our marketing and content jobs enormously.If you rely on AI to do all the work, you’ll get more of what’s already out there. No new insights or strategie...
Read more
28
November
2023
| 07:57 Europe/Amsterdam
Lack of digital presence and engagement with your content? Stuck for inspiration or a writer's block? I get it. Creating content that connects, has an impact, and is easy and fast to produce is hard. However, it’s a piece of cake if you have a struct...
Read more
Tags
AI