Archive | Think Like a Publisher - Fleur Willemijn

Sometimes, you stumble upon something that captures all your words in one picture. Marketoonist hits the nail on its head. If you need help convincing your stakeholders of the importance of continuously investing in long-term brand building …

You want to improve your content game? Great! You'll only see a return on investment in content if you follow the rules, be yourself, and don't do what everyone else is already doing. Let’s start at the beginning and presume your content …

It's about time to shift from copy-centric to visual-centric in the content review processes. Nowadays the visual is the eyecatcher and drives engagement. Therefore, my kind advice to everyone who reviews and signs off on content, you focus too much …

The common mistake by management and leadership teams is that they see LinkedIn as a free advertising and distribution channel. Commonly heard: ‘Let’s put it on our LinkedIn page. I’ll give it a like and hit repost’ to distribute our message to the …

If you’re struggling to get your thought leadership content in place and get the importance of commitment to content quality across, here are a few pointers to manage your stakeholders. And it's good to know that there's a legit option to opt-out …

Do you want to create content that makes an impact? That's easy if you use this standard structure and put your customer first. With this little trick, you'll overcome your writer's block and create content that connects, has an impact, and is fast …

Reading is candy for the mind. Books surprise, inspire, broaden your mind, and give you that sparkling new energy.   These are my must-reads for strategy, marketing, and branding. The top 10 changes frequently; and 45+ more titles. New books …

Content isn’t always the answer. Unfortunately, and against popular belief by the content preachers, it's not the golden nugget we hope it is. We know that high-quality content that brings your message across and gets seen is crazy expensive; …

To start with, should and could you replace your content team with AI? We know that AI equals content on steroids; you can produce faster and more content.It's good to realize that management's biggest pitfall is seeing AI as a chance to produce …

These are the five things to know to get the most out of ChatGPT. The secret is that I give some human love and care to my audience and content, and I use AI along the way, not vice versa. ChatGPT is a wingman, and you have the knowledge and …

Here is a 4-step-by-step workflow to get more value and expand the lifetime of your content. From how to discover what to recycle, how to update and refresh, and what not to do. I hardly remember what I read yesterday, let alone last week or a month …

The easiest and cheapest trick to get much more reach for the same content is to spread it out. Don't put all your eggs in one basket and post your content on all channels on the same day. You'll get more reach and expand your content's lifetime as …

Not seeing the results from your leadership content? Your strategic approach might be off. Leadership content isn’t a campaign that you run and give some love and attention every once in a while. Here's what you need to know to engage your audience …

We all know ChatGPT is the way forward. Yet how to get your content from average to good to great? How to get AI-generated content that's on brand in your tone of voice? I have found the best prompt to define your brand voice with help from …

You want to use AI to speed up your content production, but you’re afraid of losing your authenticity and personality? No worries, I got your back. This is how to get more and better content in less time while you stay you.The most common problem …

LinkedIn… how do you stand out, gain reach, and get the most out of your budget? It's the not-so-new content playground for marketers with varying success rates. If you're a marketing manager who's disappointed by the results, it's probably you who …

For 2024, it's all about the ‘comment' and not about the ‘like’.  A ‘comment’ has 15x the importance of a 'like', and a comment of 15 words or more is valued higher than a shorter comment. Looks like the LinkedIn algorithm favors in-depth …

I can imagine AI is a challenge, that it can be overwhelming, and you don't know where to start. Prompt engineering sounds complicated and expensive; in reality, it's nothing more than writing down your ask, undressed,  naked, and stripped of …

Have you considered creating multiple variations with reusable assets from just one piece? You can create 42 or more assets from just one piece. And the good news is that you can keep your authenticity and personality in all your content assets if …

Are you working with ChatGPT and not always getting the wow results that blow your mind? Does it feel like ChatGPT is still a bit stuck on the surface and not digging deep to surprise you with the results? Three things to keep in mind to bring …

This is your starter guide on how to work with AI for content and marketing. From the very basics to your first content piece, created with the help of AI.Honestly, if you still don’t use AI to create your content, you’re falling behind. I get it …

That AI is nothing short of amazing is true. Every self-respecting tool and or platform offers an AI functionality to generate content. To draft or to rewrite, whatever you fancy.However, it’s good to know that AI is not a magical replacement and …

We all know AI is important, yet in the leadership team, there's still some kind of lack of urgency. AI is ‘somewhere on the agenda for 2024’. And we all know what that means…  Yes, it’s important, yet not so important, that budget and …

Good content makes an impact every time. You’ll get so much more value for your content than just using it once, and you save your budget by reusing what you already have. Recycling your content is the way to maximize value and expand the …

It’s shocking that amongst the 45+ years old, about 26% use AI, and only 29% of organizations are prepared for AI. In the meantime, the younger generation embraces AI (79%) and jumps on the exponential growth. For the boomer management, I hope this …

I’m lost, and honest, I don’t know where to begin my rant. After so many years of working in the content industry, it seems like this f*ck up will never change. It’s such a missed opportunity and a waste of money. Wake up; you’re leaving …

If one thing is clear according to all 2024 trend predictions, it's that ‘being authentic’ matters. With the rise of AI, it's never been easier to produce content at scale. How do you rise above all the clutter? The only way is to be authentic, your …

Isn’t your content moving any needle, not seeing any real impact, and time and time again? And every time you, as a marketing manager, have the dreading content budget-cutting discussions in the leadership team?Add the overwhelming speed and …

You want to scale your content and use AI for that. Great, yet before you take off, first realize your content needs to stand out on quality, not quantity. And AI can be a huge help for the first and the last. When your competitors use AI to …

Improve your content by understanding ChatGPT's capabilities and its pitfalls, like the lack of new insights or strategies, bias, and judgment-free nature. Here's what you need to know and what I learned to get the most out of it. First and …