Articles tagged with 'geo' | Think Like a Publisher - Fleur Willemijn

Your website used to be where you closed the sale. Now it's where the LLM checks your authority.→ Most brands are still running the site like the digital brochure it was ten years ago: measuring visits, polishing the homepage, tuning the landing …

Your voice gives you authority, and that’s what gets you cited by an LLM. Most brands don't have anyone senior enough to protect it, and that's a bigger problem than it looks. Brand is now the most important competitive asset in …