Articles tagged with 'long term' | Think Like a Publisher - Fleur Willemijn

This is a common question from management. ‘Why am I not seeing any results from our content efforts; what can I do?’  It's number four in the most asked questions about content; please, check the last paragraph for all five questions and the bonus o...

Proud to be loud! The first part of Chapter 1 is available as a free download. Given the crazy unrealistic days we live in right now, I didn't want to wait any longer until I publish all releases of the first chapter.  Finding a publisher is damn ...

Keeping the 5 rules for brand building in mind, the impact is huge on the current beliefs for social as a channel. From audience or follower metrics to engagement KPIs and micro-targeting beliefs. If you want to use social to grow your brand, a few p...

Spoiler alert, it is all about the finance. From the challenge to make the (business) case for long-term brand investment, over-reliant on performance marketing, to the key metrics. 

Great content is a balance between long term brand building and short term brand activation. In recent years there has been more focus on the short term activation and generating sales. This is a logical consequence of the crisis. Invest your budget ...

It is a pretty common practice to optimize during a campaign - at least it should be. Kelloggs in the UK is taking this a step further, optimization between campaigns year on year. A longer-term testing plan to discover what really works based on KPI...

'Does your brand follow your business, or does your business follow your brand? ‘All marketers should ask themselves this question’ according to Dick Buschman, Partner at ACHTUNG! Amsterdam. ‘The mandatory requirement is that brands truly own their b...

Kees van Dorp Director Precision Marketing at DDB Unlimited is pretty clear in his statement. ‘The media landscape is changing and brands need to produce content to build their brand. As a brand, you cannot afford not to do it. Consumers consume cont...