Think Like a Publisher - Fleur Willemijn - Archive long term
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2024
25
June
2024
|
08:01
Europe/Amsterdam
Current trends and the rise of AI ask for a better balance in content. Unfortunately, nowadays, we tend to overly focus on the short-term activation content, with the sexy KPIs and vanity metrics. It's all about sales. This is a logical consequence …
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2023
16
April
2023
|
21:26
Europe/Amsterdam
This is a common question from management. ‘Why am I not seeing any results from our content efforts; what can I do?’ It's number four in the most asked questions about content; please, check the last paragraph for all five questions and the …
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2020
21
March
2020
|
13:34
Europe/Amsterdam
Proud to be loud! The first part of Chapter 1 is available as a free download. Given the crazy unrealistic days we live in right now, I didn't want to wait any longer until I publish all releases of the first chapter.
Finding a …
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24
February
2020
|
07:31
Europe/Amsterdam
Keeping the 5 rules for brand building in mind, the impact is huge on the current beliefs for social as a channel. From audience or follower metrics to engagement KPIs and micro-targeting beliefs. If you want to use social to grow your brand, a …
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19
January
2020
|
08:09
Europe/Amsterdam
Spoiler alert, it is all about the finance. From the challenge to make the (business) case for long-term brand investment, over-reliant on performance marketing, to the key metrics.
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01
January
2020
|
12:35
Europe/Amsterdam
It is a pretty common practice to optimize during a campaign - at least it should be. Kelloggs in the UK is taking this a step further, optimization between campaigns year on year. A longer-term testing plan to discover what really works based on …
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2019
29
December
2019
|
19:34
Europe/Amsterdam
'Does your brand follow your business, or does your business follow your brand? ‘All marketers should ask themselves this question’ according to Dick Buschman, Partner at ACHTUNG! Amsterdam. ‘The mandatory requirement is that …
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29
December
2019
|
19:15
Europe/Amsterdam
Kees van Dorp Director Precision Marketing at DDB Unlimited is pretty clear in his statement. ‘The media landscape is changing and brands need to produce content to build their brand. As a brand, you cannot afford not to do it. Consumers …
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