Articles tagged with 'B2B' | Think Like a Publisher - Fleur Willemijn

How do we start with AI and maximize value? For individuals, there are more than enough guides and how-to's by self-proclaimed AI gurus. It's never been easier to learn how to prompt, how to maximize value, and how to fool around. For businesses and ...

Typing in a prompt, copy-paste-polish the output, and publishing that as content of your own will not move your needle. You choose the AI or human writing combination that best suits your brand and situation. There is no good or bad; all options have...

This one is especially for my B2B audience. In my B2B content series, this ‘problem behind the problem’ is indispensable. → This is the starting point and overarching message in your content strategy. Show that you care and understand your audience a...

Content isn’t always the answer. It’s not the golden nugget we hope it is. Neither is social. For both goes, do it well or not at all.High-quality content is crazy expensive; the ballpark for the first year is € 30k to € 45k, and for every next year,...

The content rules still apply: add value, be you, sexy easy on the eye. And what's the budget you need?  What to do with AI and what with social? Note; this blog is focused on SME B2B content, small and medium enterprises. If you’re a large(r) B2B br...

What's wrong with those B2B people putting their content behind a spiked gate? If you are a bit like me, you get immediately irritated and frustrated by making an effort to click, fill in a form, leave your details to get a whitepaper, and then be st...

Quality over quantity. It's not about more; it's about better. I don’t know where to start my rant about over-ambitious, not-achievable content strategies —developed by so-called gurus, content strategists, and agencies.When you plot such a content s...

Getting reach on LinkedIn is an algorithm game. And that changes every few weeks: Below you'll find the most recent updates, credits to Richard van der Blom  At the end of this post, the original listicle with tips and tricks from February, completed...

Excellent books, to broaden your horizon, surprise, inspire and give you that sparkling new energy. My personal favorite must-read and re-read books are in bold.  New books are added every month.  All are available on Kindle or Audible. ...