Articles tagged with 'B2B' | Think Like a Publisher - Fleur Willemijn

How do you rise above the content clutter and be noticed? There are a few ways, one of which is to go heavy on advertising paid media. Another is to embrace your brand identity and be authentically you. I'll explain, and how to use AI for …

Authenticity matters. The more AI-generated content we have, the more we’ll value personal contact and authenticity — knowing there’s a real human who cares and gives us some love and attention.As with all things in nature, we seek balance. The more …

Sometimes, you stumble upon something that captures all your words in one picture. Marketoonist hits the nail on its head. If you need help convincing your stakeholders of the importance of continuously investing in long-term brand building …

You want to improve your content game? Great! You'll only see a return on investment in content if you follow the rules, be yourself, and don't do what everyone else is already doing. Let’s start at the beginning and presume your content …

It's about time to shift from copy-centric to visual-centric in the content review processes. Nowadays the visual is the eyecatcher and drives engagement. Therefore, my kind advice to everyone who reviews and signs off on content, you focus too much …

The common mistake by management and leadership teams is that they see LinkedIn as a free advertising and distribution channel. Commonly heard: ‘Let’s put it on our LinkedIn page. I’ll give it a like and hit repost’ to distribute our message to the …

If you’re struggling to get your thought leadership content in place and get the importance of commitment to content quality across, here are a few pointers to manage your stakeholders. And it's good to know that there's a legit option to opt-out …

Reading is candy for the mind. Books surprise, inspire, broaden your mind, and give you that sparkling new energy.   These are my must-reads for strategy, marketing, and branding. The top 10 changes frequently; and 45+ more titles. New books …

Content isn’t always the answer. Unfortunately, and against popular belief by the content preachers, it's not the golden nugget we hope it is. We know that high-quality content that brings your message across and gets seen is crazy expensive; …

These are the five things to know to get the most out of ChatGPT. The secret is that I give some human love and care to my audience and content, and I use AI along the way, not vice versa. ChatGPT is a wingman, and you have the knowledge and …

Here is a 4-step-by-step workflow to get more value and expand the lifetime of your content. From how to discover what to recycle, how to update and refresh, and what not to do. I hardly remember what I read yesterday, let alone last week or a month …

The easiest and cheapest trick to get much more reach for the same content is to spread it out. Don't put all your eggs in one basket and post your content on all channels on the same day. You'll get more reach and expand your content's lifetime as …

Not seeing the results from your leadership content? Your strategic approach might be off. Leadership content isn’t a campaign that you run and give some love and attention every once in a while. Here's what you need to know to engage your audience …

You want to use AI to speed up your content production, but you’re afraid of losing your authenticity and personality? No worries, I got your back. This is how to get more and better content in less time while you stay you.The most common problem …

LinkedIn… how do you stand out, gain reach, and get the most out of your budget? It's the not-so-new content playground for marketers with varying success rates. If you're a marketing manager who's disappointed by the results, it's probably you who …

For 2024, it's all about the ‘comment' and not about the ‘like’.  A ‘comment’ has 15x the importance of a 'like', and a comment of 15 words or more is valued higher than a shorter comment. Looks like the LinkedIn algorithm favors in-depth …

Have you considered creating multiple variations with reusable assets from just one piece? You can create 42 or more assets from just one piece. And the good news is that you can keep your authenticity and personality in all your content assets if …

Are you working with ChatGPT and not always getting the wow results that blow your mind? Does it feel like ChatGPT is still a bit stuck on the surface and not digging deep to surprise you with the results? Three things to keep in mind to bring …

This is your starter guide on how to work with AI for content and marketing. From the very basics to your first content piece, created with the help of AI.Honestly, if you still don’t use AI to create your content, you’re falling behind. I get it …

We all know AI is important, yet in the leadership team, there's still some kind of lack of urgency. AI is ‘somewhere on the agenda for 2024’. And we all know what that means…  Yes, it’s important, yet not so important, that budget and …

Good content makes an impact every time. You’ll get so much more value for your content than just using it once, and you save your budget by reusing what you already have. Recycling your content is the way to maximize value and expand the …

It’s shocking that amongst the 45+ years old, about 26% use AI, and only 29% of organizations are prepared for AI. In the meantime, the younger generation embraces AI (79%) and jumps on the exponential growth. For the boomer management, I hope this …

If one thing is clear according to all 2024 trend predictions, it's that ‘being authentic’ matters. With the rise of AI, it's never been easier to produce content at scale. How do you rise above all the clutter? The only way is to be authentic, your …

Isn’t your content moving any needle, not seeing any real impact, and time and time again? And every time you, as a marketing manager, have the dreading content budget-cutting discussions in the leadership team?Add the overwhelming speed and …

You can’t get around AI as a trend. Same for video. But what more is out there to keep in mind to stay ahead of the crowd and look beyond 2024, as some things take time to develop and implement? This is my take on the 3 biggest things that matter …

In 2017, a whopping 60% of all content was clutter (Havas); there's no need to scale your content and add to that. If your end objective is to get more sales in by using content (at scale), you should focus on quality first, quantity second. The …

Quality over quantity. It's not about more; it's about better. I don’t know where to start my rant about over-ambitious, not-achievable content strategies —developed by so-called gurus, content strategists, and agencies.When you plot such a content …

It almost seems like everything is AI these days. AI can be a great help. That said, it’s so easy to get lost and get buried in fun and the rabbit hole. There are so many potential rewards and advantages.At the same time, it can be …

The biggest lie in the content industry is that you need new content. If you are looking for more content, why not reuse what you already have? I'm astonished at how few brands do this. Reusing content not only gives you more value for money, it …

Rule of thumb for content in 2024: Get your brand storytelling with long-term brand-building content in place. Then, follow up with short-term activation content, whether or not with some paid media and targeting. According to Les Binet, there is …