Articles tagged with 'B2B' | Think Like a Publisher - Fleur Willemijn

Love books. Broaden your mind and horizon. Books surprise, inspire and give you sparkling new energy.   The must-reads for strategy, marketing, and branding. My top 10 → changes frequently; and 45+ more titles. New books are added every month. Scroll...

It almost seems like everything is AI these days. AI can be a great help. That said, it’s so easy to get lost and get buried in fun and the rabbit hole. There are so many potential rewards and advantages.At the same time, it can be overwhelming, and ...

The secret of LinkedIn and what all great publishers have in common is ‘attention.’ What you give is what you get. There is no such thing as an easy trick to get reach, write the golden headline, and get all the likes and DMs without the hard grindin...

Not always getting the wow results that blow your mind? Does it feel like ChatGPT is still a bit stuck on the surface and not digging deep to surprise you with the results? Then it's time you transform your ChatGPT experience with ‘Custom Instruction...

The biggest lie in the content industry is that you need new content. Did you know you need to see something five to seven times before remembering something? It's perfectly fine to repeat your content a few times. Rule of thumb: when you become anno...

Content is about human connection. Dare to stand out and always stick to what makes you weird, odd, strange, different. That’s your source of power. Learn how to stay authentic while using AI to create your content and create the prompts for better A...

Here is a 4-step-by-step workflow on how to discover what to recycle, how to update and refresh, and what not to do. I hardly remember what I read yesterday, let alone last week or a month ago → there is nothing wrong with recycling the content you a...

Rule of thumb for content in 2024: Get your brand storytelling with long-term brand-building content in place. Then, follow up with short-term activation content, whether or not with some paid media and targeting. According to Les Binet, there is abo...

These are the five things to know to get the most out of your collaboration with ChatGPT: wingman, you have the knowledge and context, go into the rabbit hole, experiment with paid ChatGPT-4, and know that people recognize ChatGPT content. Know it's ...

I’m bursting your AI bubble as an easy way out. To skip steps and take shortcuts looking for a quick content fix. And if you know when not to use it, makes you more aware and knowledgeable when you do use it. Being aware of the pitfalls gives you an ...

Now the AI dust has settled a bit, let’s take a second look at how we can use ChatGPT to create content by speeding up production processes and improving the quality of your written content.And let’s still be aware of the pitfalls such as echoing, be...

How do we start with AI and maximize value? For individuals, there are more than enough guides and how-to's by self-proclaimed AI gurus. It's never been easier to learn how to prompt, how to maximize value, and how to fool around. For businesses and ...

Typing in a prompt, copy-paste-polish the output, and publishing that as content of your own will not move your needle. You choose the AI or human writing combination that best suits your brand and situation. There is no good or bad; all options have...

This one is especially for my B2B audience. In my B2B content series, this ‘problem behind the problem’ is indispensable. → This is the starting point and overarching message in your content strategy. Show that you care and understand your audience a...

Content isn’t always the answer. It’s not the golden nugget we hope it is. Neither is social. For both goes, do it well or not at all.High-quality content is crazy expensive; the ballpark for the first year is € 30k to € 45k, and for every next year,...

The content rules still apply: add value, be you, sexy easy on the eye. And what's the budget you need?  What to do with AI and what with social? Note; this blog is focused on SME B2B content, small and medium enterprises. If you’re a large(r) B2B br...

What's wrong with those B2B people putting their content behind a spiked gate? If you are a bit like me, you get immediately irritated and frustrated by making an effort to click, fill in a form, leave your details to get a whitepaper, and then be st...

Quality over quantity. It's not about more; it's about better. I don’t know where to start my rant about over-ambitious, not-achievable content strategies —developed by so-called gurus, content strategists, and agencies.When you plot such a content s...