Interviews

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The lessons learned and information worth sharing by inspiring and emerging brands. What are their tips and tricks for content excellence? What we can learn. 

More interviews

11
November
2020
| 16:02 Europe/Amsterdam
‘There are big commercial opportunities for brands in western society’ Jacco ter Schegget [CEO, Publicis Groupe Benelux] explains. ‘During my 5yr stay in Asia, I experienced the added (business) value of intertwining content and commerce based on
21
September
2020
| 14:22 Europe/Amsterdam
Start with an agency and after 10 episodes take it in-house to save on costs. And please, don’t use a podcast as a disguised way to promote your product or brand. People listen to a podcast to be entertained and educated, not to be marketed to. No
02
July
2020
| 10:33 Europe/Amsterdam
Sicco Wegerif, Managing Director Europe at MediaMonks, the content practice of S4, explains ‘when data is built into the creative process early on, you can build much more personalized content. Therefore, we are firm supporters and believers of
24
February
2020
| 07:31 Europe/Amsterdam
Keeping the 5 rules for brand building in mind, the impact is huge on the current beliefs for social as a channel. From audience or follower metrics to engagement KPIs and micro-targeting beliefs. If you want to use social to grow your brand, a few