Interviews

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The lessons learned and information worth sharing by inspiring and emerging brands. What are their tips and tricks for content excellence? What we can learn. 

More interviews

02
July
2020
| 10:33 Europe/Amsterdam
Sicco Wegerif, Managing Director Europe at MediaMonks, the content practice of S4, explains ‘when data is built into the creative process early on, you can build much more personalized content. Therefore, we are firm supporters and believers of
24
February
2020
| 07:31 Europe/Amsterdam
Keeping the 5 rules for brand building in mind, the impact is huge on the current beliefs for social as a channel. From audience or follower metrics to engagement KPIs and micro-targeting beliefs. If you want to use social to grow your brand, a few
10
February
2020
| 19:42 Europe/Amsterdam
One of the biggest learnings is that ‘you never can be too early to manage expectations.' ‘To set up an effective content campaign, you need time. At least a year. And you need a budget for production and for media buying. With just ‘great
02
February
2020
| 08:09 Europe/Amsterdam
Go from ‘listen to customer’ to ‘invite your customer’. ‘Invite them to your process.’ Small costs, priceless output. ’Talk to the customer every day. Selling is not a one-way game’ Pete tells me. ‘We advise our customers and our customers advise