Articles tagged with 'why' | Think Like a Publisher - Fleur Willemijn

‘Why do you do what you do’ as a brand? The fundamental question in the heart of Simon Sinek his book ’Start with Why’ and his famous TED talk. When you ask a random marketer for the ‘why’ of their brand, mostly …

'Brands get rose-tinted glasses about entertaining people and think that is all consumers want', 'What brands need to do is break down their content, take a step back and ask, for their industry, what the role of content is. Whether it …