Articles tagged with 'AI dilemma' | Think Like a Publisher - Fleur Willemijn

AI writes your draft in 90 seconds. But nobody tells you how much time and skill it takes for that draft to be any good.When I used AI as ‘just a writing tool’, I didn’t give in to the temptation and I stubbornly stuck to starting every piece old …

Your CEO and CFO think AI makes marketing more efficient, so they expect it to cost less. As CMO, you want that too. But you fear the moment AI at scale makes your brand sound like everyone else's.You can do both, by design: save with AI and stay …

Force Copilot on people who never truly learned it, and they'll see a weaker AI and work around it. Let them use the tool they prefer, and they take your data with them.Stop pretending Copilot is the best AI. Sell it on what it is: the same AI as …

Every brand working with AI runs into this. You want the speed, but not the errors that come with it. You can have both, and stay safe and on brand. It’s actually quite simple, if you know how.36.5% of marketers say incorrect AI content has already …