Think Like a Publisher - Fleur Willemijn - Archive (interview)

2020
11
November
2020
| 16:02 Europe/Amsterdam
‘There are big commercial opportunities for brands in western society’ Jacco ter Schegget [CEO, Publicis Groupe Benelux] explains. ‘During my 5yr stay in Asia, I experienced the added (business) value...
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21
September
2020
| 14:22 Europe/Amsterdam
Start with an agency and after 10 episodes take it in-house to save on costs. And please, don’t use a podcast as a disguised way to promote your product or brand. People listen to a podcast to be ente...
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02
July
2020
| 10:33 Europe/Amsterdam
Sicco Wegerif, Managing Director Europe at MediaMonks, the content practice of S4, explains ‘when data is built into the creative process early on, you can build much more personalized content. Theref...
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24
February
2020
| 07:31 Europe/Amsterdam
Keeping the 5 rules for brand building in mind, the impact is huge on the current beliefs for social as a channel. From audience or follower metrics to engagement KPIs and micro-targeting beliefs. If ...
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10
February
2020
| 19:42 Europe/Amsterdam
One of the biggest learnings is that ‘you never can be too early to manage expectations.' ‘To set up an effective content campaign, you need time. At least a year. And you need a budget for production...
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02
February
2020
| 08:09 Europe/Amsterdam
Go from ‘listen to customer’ to ‘invite your customer’. ‘Invite them to your process.’ Small costs, priceless output. ’Talk to the customer every day. Selling is not a one-way game’ Pete tells me. ‘We...
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21
January
2020
| 07:27 Europe/Amsterdam
Either you are a big brand, or a small one, knowing and breathing your own identity is what sets you apart from your competitors. Being distinctive works. Embrace your creative character, explained by...
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19
January
2020
| 11:34 Europe/Amsterdam
Some brands fall in the pitfall and turn into a sales machine once they grow from a start-up to a mature brand. They risk losing their distinctiveness to the sales figures. But, if you have a solid fu...
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19
January
2020
| 08:09 Europe/Amsterdam
Spoiler alert, it is all about the finance. From the challenge to make the (business) case for long-term brand investment, over-reliant on performance marketing, to the key metrics.  ...
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14
January
2020
| 06:00 Europe/Amsterdam
The secret of success is the content Flinders creates. They focus on the data first. Not on the furniture. Do your Google and YouTube research on what your audience is looking for to develop your prod...
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03
January
2020
| 09:56 Europe/Amsterdam
‘Listen to your customers, their needs and their expectations’. Martijn van Seters [Co founder Nuud] flips the traditional perspective and lets his audience ‘own’ and develop the product. An outstandi...
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01
January
2020
| 12:35 Europe/Amsterdam
It is a pretty common practice to optimize during a campaign - at least it should be. Kelloggs in the UK is taking this a step further, optimization between campaigns year on year. A longer-term testi...
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2019
31
December
2019
| 07:25 Europe/Amsterdam
‘A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. [Scott Cook]’. Anneke Schogt [CEO at IMA, Influencer Marketing Agency, part of S4 Capital] explains ...
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29
December
2019
| 19:34 Europe/Amsterdam
'Does your brand follow your business, or does your business follow your brand? ‘All marketers should ask themselves this question’ according to Dick Buschman, Partner at ACHTUNG! Amsterdam. ‘The mand...
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29
December
2019
| 19:15 Europe/Amsterdam
Kees van Dorp Director Precision Marketing at DDB Unlimited is pretty clear in his statement. ‘The media landscape is changing and brands need to produce content to build their brand. As a brand, you ...
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29
December
2019
| 17:28 Europe/Amsterdam
‘Half the money I spend on advertising is wasted; the trouble is I don't know which half.’ Erik Hensel [30-year-old serial entrepreneur and founder of LIfeHunters] starts his passionate talk about adv...
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