Think Like a Publisher - Fleur Willemijn - Archive (strategy)

2021
27
May
2021
| 11:00 Europe/Amsterdam
Telling your (brand) story in such a way it makes your audience curious and engaged, is damn difficult. No need for a detailed explanation you need a storyline for your identity. To define what you do...
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2020
19
October
2020
| 19:58 Europe/Amsterdam
Content strategy is no real rocket science, yet more often than not done wrong and missing the point. The majority of the marketers do know the overall potential of content and fail to get a real stra...
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21
September
2020
| 14:22 Europe/Amsterdam
Start with an agency and after 10 episodes take it in-house to save on costs. And please, don’t use a podcast as a disguised way to promote your product or brand. People listen to a podcast to be ente...
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09
April
2020
| 12:45 Europe/Amsterdam
Define the status quo. Social first takes mobile first a step further. With social first you flip the perspective and produce content with their expectations and preferences in mind. Social savvy cont...
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21
March
2020
| 13:34 Europe/Amsterdam
Proud to be loud! The first part of Chapter 1 is available as a free download. Given the crazy unrealistic days we live in right now, I didn't want to wait any longer until I publish all releases of t...
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13
March
2020
| 07:43 Europe/Amsterdam
The key takeaways:  It is about a long term view and mindset, 'make the pie bigger and not to make our slice bigger. If we get more people doing this, the slice by definition gets bigger.’  Build a br...
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05
March
2020
| 16:30 Europe/Amsterdam
The most important and non-negotiable element of content excellence is a ‘belief’. A belief that content is essential to build your brand by providing stories to your audience, based on their needs...
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24
February
2020
| 07:31 Europe/Amsterdam
Keeping the 5 rules for brand building in mind, the impact is huge on the current beliefs for social as a channel. From audience or follower metrics to engagement KPIs and micro-targeting beliefs. If ...
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14
February
2020
| 12:51 Europe/Amsterdam
Creating great content is no rocket science, as long as you keep these three rules in mind. Learn and copy-paste these insights and their lessons learned from 25+ interviews, chats, and talks with the...
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01
January
2020
| 15:09 Europe/Amsterdam
More than marketing Content is more than marketing. Content is a combination of all (digital) communication efforts to create effective and efficient storytelling to capture the hearts and minds of...
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01
January
2020
| 13:03 Europe/Amsterdam
Great content is a balance between long term brand building and short term brand activation. In recent years there has been more focus on the short term activation and generating sales. This is a logi...
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01
January
2020
| 08:00 Europe/Amsterdam
To think like a publisher means to produce the ‘best content possible’. For once and for all, cut the subpar non-effective content and please focus on these open doors: Put your customers first ...
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2019
31
December
2019
| 17:00 Europe/Amsterdam
Joe Pulizzi's thoughts and rules for the success of content. Why reinvent what is already written with excellence? Copy-paste quoted his three statements and four benefits of content. He speaks about ...
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31
December
2019
| 08:03 Europe/Amsterdam
From strategy and plans into execution is a big step. Setting up the basics and fundamentals is a lot of work and takes time and effort. It is a challenge. Where to start, what do you need first, h...
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31
December
2019
| 07:25 Europe/Amsterdam
‘A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. [Scott Cook]’. Anneke Schogt [CEO at IMA, Influencer Marketing Agency, part of S4 Capital] explains ...
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29
December
2019
| 19:34 Europe/Amsterdam
'Does your brand follow your business, or does your business follow your brand? ‘All marketers should ask themselves this question’ according to Dick Buschman, Partner at ACHTUNG! Amsterdam. ‘The mand...
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29
December
2019
| 19:15 Europe/Amsterdam
Kees van Dorp Director Precision Marketing at DDB Unlimited is pretty clear in his statement. ‘The media landscape is changing and brands need to produce content to build their brand. As a brand, you ...
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29
December
2019
| 17:28 Europe/Amsterdam
‘Half the money I spend on advertising is wasted; the trouble is I don't know which half.’ Erik Hensel [30-year-old serial entrepreneur and founder of LIfeHunters] starts his passionate talk about adv...
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29
December
2019
| 16:05 Europe/Amsterdam
Sometimes you have to look to the past to find the answer for the future. To excel in the digital content game, you sort of publish your own daily newspaper or weekly magazine. Brands become their own...
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