9 Reasons not to use ChatGPT for content

Being aware of the pitfalls gives you an advantage and an edge in your content creation skills

I’m bursting your AI bubble as an easy way out. To skip steps and take shortcuts looking for a quick content fix. Know when to use ChatGPT and when not; there are several reasons not to use ChatGPT. 

And if you know when not to use it, makes you more aware and knowledgeable when you do use it.

Being aware of the pitfalls gives you an advantage and an edge in your content creation skills.

→ So you can excel and shine, with ChatGPT as your wingman.


Why it matters

ChatGPT and AI have become a ‘natural’ part of our digital life, just like Google for search. We rely on AI to provide us with information insights and as a quick and easy way to get results.

That said, there are many reasons not to use ChatGPT for your content creation. Below are the reasons, clustered in

  • Knowledge and expertise
  • Creativity, originality, and personality
  • More reasons: over-reliance, data, and validation


Knowledge and expertise


1. Lack of deep understanding and or context of the topic

Gen AI uses existing content for its output; it echoes what is already there. It lacks a deeper understanding of the topic, cultural references, or any other specific knowledge that is relevant (and important) to give it context. 

Content creation is not just repeating what's already there; content should give meaning, insights, and or information based on a vision and point of view. And to do that, you really need to know what you are talking about, not just being great at creating prompts. 


2. Nothing new; echoing

As said above, no new insights or unconventional thinking to broaden minds and horizons. As Gen AI works with probability and predictability, it brings nothing new;  it echoes what is already there. Echoing and repetitive content is usually boring and does not bring new insights or points of view. 


3. Inaccuracies and outdated

Inaccuracies, trustworthiness, sources, and up-to-date-knowledge. Even though the recent update makes ChatGPT tap into the www for information, it can be trusted (yet). Not only in the sources, also in outdatedness and (cultural) context.


Creativity, originality, and personality

Creativity sparks joy. And that’s exactly what ChatGPT and AI don't do, as it relies on data.


4. Originality

Lack of originality and creativity. Gen AI relies on data patterns, probability, and predictability — nothing creative to spark joy and engagement.


5. Not human, no personality

No human touch or cultural sensitivity. Emotions, nuances, irony, humor, and surprises are what make content stand out. That’s something ChatGPT can’t do. The output is based on data and lacks personality and connection; it’s too clean and has no bias.


6. Not consistent

Lack of consistency. As there’s no personality, there’s no consistency between the content items. The only consistent thing is that the content produced by Gen AI lacks identity and is bland and vanilla. This is actually one of the main parameters of how to recognize ChatGPT content.


More reasons not to use ChatGPT for content creation


7. Over-reliance reduces skills

Over-reliance on technology. Depending on AI for writing your content leads to losing your creative content creation skills. The more you let AI write your content, the less creative and skilled you’ll be. And the harder it gets when you don’t have AI or when you really need to craft something engaging and amazing.


8. Data               

Data privacy concerns. No need to explain, do I?


9. Validation

Validation is required. Always sanity check. I repeat, always check.



As stated above, knowing when not to use it makes you more aware and knowledgeable when you do use it. Being aware of the pitfalls gives you an advantage and an edge in your content creation skills.

Again, relying solely on ChatGPT to create your content is missing the boat and doesn't move any needle. You'll be echoing what's already there. 

If you want to make an impact, it's still you who has to do the work, with a little help from ChatGPT for insights, inspiration, ideation, research, and crafting the copy, including proofreading.