Think Like a Publisher - Fleur Willemijn - Archive basics, data
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2023
02
September
2023
|
17:23
Europe/Amsterdam
What's wrong with those B2B people putting their content behind a spiked gate? If you are a bit like me, you get immediately irritated and frustrated by making an effort to click, fill in a form, leave your details to get a whitepaper, and then be …
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15
May
2023
|
05:11
Europe/Amsterdam
We all know what a newsletter does and how it works. To keep things simple (for me as well), subscribe via LinkedIn. Just one click to subscribe. And if you don't like it, just one click to unsubscribe.
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16
April
2023
|
21:26
Europe/Amsterdam
This is a common question from management. ‘Why am I not seeing any results from our content efforts; what can I do?’ It's number four in the most asked questions about content; please, check the last paragraph for all five questions and the …
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16
April
2023
|
13:44
Europe/Amsterdam
The second most asked question is ‘how to make content accountable.’ How to show that the investment in content production, distribution, and the team pays off. The reporting I usually see are nitty-gritty details with shiny numbers on reach and …
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07
February
2023
|
17:19
Europe/Amsterdam
Easy does it. Subscribe to my LinkedIn newsletter to get the content automatically. Why on LinkedIn? As I feel no urgency to manage and maintain two newsletters, one from my newsroom (here) and one from LinkedIn. Some call it ‘efficiency’; …
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12
January
2023
|
05:24
Europe/Amsterdam
I rarely want to have a book on paper. This one… is my go-to source for inspiration. And like Murphy's Law, it's not available in print anymore. Why it mattersAlan Sharpe shares what we can learn from the VW ads. These are lessons that you …
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2022
01
April
2022
|
11:00
Europe/Amsterdam
This question is like kicking in an open door, yet a very important one. Most brands have a rolling yearly content marketing planning instead of a proper content strategy — two important things to know.First, what is a strategy?Second, why your …
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22
March
2022
|
18:40
Europe/Amsterdam
Is your content ‘more of the same’ that is already out there? Are you not making an impact with your content? Becoming invisible and not heard? One of the reasons could be that you align your content strategy with your marketing strategy …
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02
January
2022
|
12:20
Europe/Amsterdam
Let’s cut to the chase. Don’t strive to be perfect, especially on social. Not too polished, not too professional. Give your content a personal touch. Show you are human. Get noticed. A few tips on how to produce engaging content.Perfect content is …
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2021
26
September
2021
|
14:55
Europe/Amsterdam
Creating more engagement with your content is easier than you think. All you need is your content to add value to your audience. You can add value by fulfilling their needs. Simple as that. A few basic principles... Open mindsetThis …
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28
May
2021
|
11:52
Europe/Amsterdam
WTF is it and why do you need it? It sounds a bit like marketing bs jargon. Actually, once you have it, you cannot do without it. So it’s worth giving it some thought and discover if it works for you. Or not.It is one line that explains what …
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27
May
2021
|
11:00
Europe/Amsterdam
Telling your (brand) story in such a way it makes your audience curious and engaged, is damn difficult. No need for a detailed explanation you need a storyline for your identity. To define what you do and why you matter. In a …
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24
May
2021
|
13:05
Europe/Amsterdam
Most companies struggle to get content and social in place: how to tell your brand story, create planning and measure impact. I have a plan to get and execute your content and social strategy. Fixing the basics with the team, tools, and processes, …
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18
May
2021
|
19:59
Europe/Amsterdam
Call out to all content strategists, social experts, and friends.Help wanted! May I pick your brain? Lots of us are struggling with the organizational setup. The 'howto' with the team, the roles, the responsibilities, and managing …
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10
January
2021
|
13:45
Europe/Amsterdam
Not getting reaching your reach on social? Not getting the results you want? Take another look at your visuals and be totally honest with yourself. Do your visuals create curiosity, do they tell a story by themselves, do they pop from the …
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2020
11
November
2020
|
16:02
Europe/Amsterdam
‘There are big commercial opportunities for brands in western society’ Jacco ter Schegget [CEO, Publicis Groupe Benelux] explains. ‘During my 5yr stay in Asia, I experienced the added (business) value of intertwining …
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19
October
2020
|
19:58
Europe/Amsterdam
Content strategy is no real rocket science, yet more often than not done wrong and missing the point. The majority of the marketers do know the overall potential of content and fail to get a real strategy in place. They are bamboozled in the details …
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21
September
2020
|
14:22
Europe/Amsterdam
Start with an agency and after 10 episodes take it in-house to save on costs. And please, don’t use a podcast as a disguised way to promote your product or brand. People listen to a podcast to be entertained and educated, not to be …
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02
July
2020
|
10:33
Europe/Amsterdam
Sicco Wegerif, Managing Director Europe at MediaMonks, the content practice of S4, explains ‘when data is built into the creative process early on, you can build much more personalized content. Therefore, we are firm supporters and …
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21
June
2020
|
16:10
Europe/Amsterdam
The PDF with all blogs related to #data and #seo for content contains:
How to structure content
Data for content
Analyse your competitors content
Minimum viable content pages
How to measure your goals and progress
In these blogs, you …
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17
June
2020
|
20:59
Europe/Amsterdam
One of the biggest 'complaints' about content is that it is expensive. Expensive to produce and expensive to publish. Aside your ego gets dented when that all that expensiveness isn't doing what it is supposed to do.Flipping the …
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04
May
2020
|
14:49
Europe/Amsterdam
A data-driven content strategy is easier and cheaper than you realize. With smarter usage of Google, you can produce content your audience actually wants to read. As the days that brands dictate what they communicate, are over by now. Time over time …
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09
April
2020
|
12:45
Europe/Amsterdam
Define the status quo. Social first takes mobile first a step further. With social first you flip the perspective and produce content with their expectations and preferences in mind. Social savvy content on a mobile website means sticking …
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31
March
2020
|
14:14
Europe/Amsterdam
Defining your goals, measure them, and keeping yourself and or the company accountable is easier said than done. A common struggle, with an easy fix. Let me explain the magical OKR concept first before going into the theoretical details. With …
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21
March
2020
|
13:34
Europe/Amsterdam
Proud to be loud! The first part of Chapter 1 is available as a free download. Given the crazy unrealistic days we live in right now, I didn't want to wait any longer until I publish all releases of the first chapter.
Finding a …
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13
March
2020
|
07:43
Europe/Amsterdam
The key takeaways: It is about a long term view and mindset, 'make the pie bigger and not to make our slice bigger. If we get more people doing this, the slice by definition gets bigger.’ Build a brand and produce content …
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06
March
2020
|
19:04
Europe/Amsterdam
If you cannot explain your distinctive identity in a few simple words than you probably don't understand it well enough. Nobody likes everything and everybody likes something. Avoid being vanilla. Dare to be different and to stand out. Don't …
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05
March
2020
|
16:30
Europe/Amsterdam
The most important and non-negotiable element of content excellence is a ‘belief’.
A belief that content is essential to build your brand by providing stories to your audience, based on their needs. With the purpose to give value …
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01
March
2020
|
14:33
Europe/Amsterdam
Brand safety is an important hot and often misunderstood topic. Explained in a nutshell: some brands avoid social to prevent that their content is placed next to extremists. Living out of fear, brand safety measures can limit your reach and disturb …
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27
February
2020
|
09:01
Europe/Amsterdam
You are quite an egocentric prick if you only speak and write about yourself, with an 'I know it all’ attitude. To claim leadership is to acknowledge and to share those great insights, opinions and valuable information that is already out …
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