AI wants to please you and can hallucinate to do so
Its sole objective is to make you happy; AI isn’t here to tell you the truth
How much can you trust AI? Especially when you’re using AI for research and insights.
→ It’s good to be aware that AI’s sole objective is to please you, not to tell you the truth.
Of course, AI uses lots of sources and is intelligent (sort of). However, in the end, tools like OpenAI's ChatGPT, CoPilot, and others are designed to help and please you, based on LLM, predictability, and probability. AI is here to make your life easier and faster.
Now that you know this, you can use it strategically. And recognize the fake news, hallucinations, and bias traps.
Let’s dig in.
3 x what you need to know when using AI for research
Next to the abundance of how-to guides, prompts, tips and tricks, these are the 3 basics to know if you use AI for research or competitor analysis.
- AI is here to please you. AI wants to make you happy and fulfill your needs. It’s not here to tell you the absolute truth or reflect all kinds of different opinions and views.
- Always. Always. Always ask AI for the data points and the sources. And check these sources yourself. Usually, if the data deviates too much from what you would expect or from the average, it’s most likely a hallucination.
Besides, based on your experience and expertise, you’ll know the rough numbers and statistics in your industry or craft by heart. If AI’s output differs too much, you’ll know.
- Trust your instinct. This aligns with the previous point. You know if it’s too good to be true, it usually is. Ultimately, you’re responsible for what you publish, and you can’t blame AI for feeding you the wrong information.
Where the hack marketers fail and real marketers stand out
And this is exactly where your expertise, knowledge, and seniority come in. With AI, any monkey can produce content, and they already do.
→ But not everyone can lead with insight.
To produce insightful, value-adding content, that’s a different game. That takes knowledge, experience, and expertise combined with a human touch to cut through the noise, and give context and meaning.
Why it matters: use AI, but lead with strategy and your expertise
If you want to position yourself as a thought leader and differentiate yourself from your competitors with a strong point of view and insights, you can’t blindly rely on AI.
It’s you and your strategic thinking that makes the difference, not ChatGPT.
Please use AI the smart way and to its full advantage for research and unveil insights; this is what you need to know and do.
- Realize AI is here to please you and acts accordingly
- Check the sources behind the data that AI feeds you
- Trust your instinct. If it seems too good to be true, it usually is a hallucination
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