Articles tagged with 'basics' & 'structure' & 'data' & 'interview' & 'about me' & 'strategy' | Think Like a Publisher - Fleur Willemijn

Think Like a Publisher - Fleur Willemijn - Archive (basics,structure,data,interview,about me,strategy)

2022
01
April
2022
| 11:00 Europe/Amsterdam
This question is like kicking in an open door, yet a very important one. Most brands have a rolling yearly content marketing planning instead of a proper content strategy — two important things to know.First, what is a strategy?Second, why your conte...
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22
March
2022
| 18:40 Europe/Amsterdam
Is your content ‘more of the same’ that is already out there? Are you not making an impact with your content? Becoming invisible and not heard? One of the reasons could be that you align your content strategy with your marketing strategy instead of y...
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05
March
2022
| 09:49 Europe/Amsterdam
How to produce content that is relevant for your audience? Simple question, easy answer. Use google data via a reverse search to discover what's relevant for them. No need to tell; relevant content is content that gets seen.  Fact. 90% of pages get n...
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03
March
2022
| 15:45 Europe/Amsterdam
Excellent books to broaden your horizon, surprise, inspire and give you that sparkling new energy. My personal favourite must-read and re-read books are in bold. This is a challenging and almost impossible selection......
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02
January
2022
| 12:20 Europe/Amsterdam
Let’s cut to the chase. Don’t strive to be perfect, especially on social. Not too polished, not too professional. Give your content a personal touch. Show you are human. Get noticed. A few tips on how to produce engaging content.Perfect content is pe...
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2021
26
September
2021
| 14:55 Europe/Amsterdam
Creating more engagement with your content is easier than you think. All you need is your content to add value to your audience. You can add value by fulfilling their needs. Simple as that. A few basic principles... Open mindsetThis all starts with a...
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28
May
2021
| 11:52 Europe/Amsterdam
WTF is it and why do you need it? It sounds a bit like marketing bs jargon. Actually, once you have it, you cannot do without it. So it’s worth giving it some thought and discover if it works for you. Or not.It is one line that explains what you do. ...
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27
May
2021
| 11:00 Europe/Amsterdam
Telling your (brand) story in such a way it makes your audience curious and engaged, is damn difficult. No need for a detailed explanation you need a storyline for your identity. To define what you do and why you matter. In a nutshell, why your audie...
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24
May
2021
| 13:05 Europe/Amsterdam
Most companies struggle to get content and social in place: how to tell your brand story, create planning and measure impact. I have a plan to get and execute your content and social strategy. Fixing the basics with the team, tools, and processes, th...
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18
May
2021
| 19:59 Europe/Amsterdam
Call out to all content strategists, social experts, and friends.Help wanted! May I pick your brain? Lots of us are struggling with the organizational setup. The 'howto' with the team, the roles, the responsibilities, and managing expectations. Havin...
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10
January
2021
| 13:45 Europe/Amsterdam
Not getting reaching your reach on social? Not getting the results you want? Take another look at your visuals and be totally honest with yourself. Do your visuals create curiosity, do they tell a story by themselves, do they pop from the screen, and...
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2020
11
November
2020
| 16:02 Europe/Amsterdam
‘There are big commercial opportunities for brands in western society’ Jacco ter Schegget [CEO, Publicis Groupe Benelux] explains. ‘During my 5yr stay in Asia, I experienced the added (business) value of intertwining content and commerce based on rea...
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28
October
2020
| 10:14 Europe/Amsterdam
‘The only thing the potential customers ask us once we get to the table, are the costs.’ ‘Having your help content in place results in hotter leads and shorter sales processes.’ According to Bart Verhulst [Co-Founder and Director of Strategy & Partne...
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19
October
2020
| 19:58 Europe/Amsterdam
Content strategy is no real rocket science, yet more often than not done wrong and missing the point. The majority of the marketers do know the overall potential of content and fail to get a real strategy in place. They are bamboozled in the details ...
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21
September
2020
| 14:22 Europe/Amsterdam
Start with an agency and after 10 episodes take it in-house to save on costs. And please, don’t use a podcast as a disguised way to promote your product or brand. People listen to a podcast to be entertained and educated, not to be marketed to. No ex...
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09
July
2020
| 15:45 Europe/Amsterdam
In all honesty, I was quite blown away when people told me they didn't realize I wrote all the content on this website. Me, myself, and I collecting insights, evaluating cases, doing interviews, and writing down these lessons learned. All in an 'as s...
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02
July
2020
| 10:33 Europe/Amsterdam
Sicco Wegerif, Managing Director Europe at MediaMonks, the content practice of S4, explains ‘when data is built into the creative process early on, you can build much more personalized content. Therefore, we are firm supporters and believers of data-...
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21
June
2020
| 16:10 Europe/Amsterdam
The PDF with all blogs related to #data and #seo for content contains: How to structure content Data for content Analyse your competitors content Minimum viable content pages How to measure your goals and progress In these blogs, you le...
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17
June
2020
| 20:59 Europe/Amsterdam
One of the biggest 'complaints' about content is that it is expensive. Expensive to produce and expensive to publish. Aside your ego gets dented when that all that expensiveness isn't doing what it is supposed to do.Flipping the perspective, start wi...
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28
May
2020
| 10:15 Europe/Amsterdam
A content eco-system. Another buzz word or worth to spend your time and resources to get it? Quite biased, I kindly recommend you need it. The benefits are proven time over time for my clients. Most recently with the COVID-19 communications.   ...
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20
May
2020
| 10:06 Europe/Amsterdam
General benchmark, give or take, about 50% of your www traffic comes from SEO. Or should come from SEO. No need to explain an SEO strategy drives organic growth, is a ‘cheap’ way to drive traffic, and therefore is an indispensable part of your conten...
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04
May
2020
| 14:49 Europe/Amsterdam
A data-driven content strategy is easier and cheaper than you realize. With smarter usage of Google, you can produce content your audience actually wants to read. As the days that brands dictate what they communicate, are over by now. Time over time ...
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03
May
2020
| 12:34 Europe/Amsterdam
Long story short: structure in your content brings cohesion, defines the gaps, and simplifies planning. Opposite, the lack of structure makes your storytelling a lot harder, less effective and your audience drops out. No matter how much media budget ...
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29
April
2020
| 19:26 Europe/Amsterdam
In the hunt for the readers and to be the first, the news becomes entertainment with the objective to sell advertising pixels or seconds. In addition, the fast-paced superficial social channels used to generate traffic made the short even shorter. Wh...
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09
April
2020
| 12:45 Europe/Amsterdam
Define the status quo. Social first takes mobile first a step further. With social first you flip the perspective and produce content with their expectations and preferences in mind. Social savvy content on a mobile website means sticking to the soci...
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06
April
2020
| 08:33 Europe/Amsterdam
Easily said and honestly easily done in 5 steps. In these corona days, I find it rather difficult to get myself together and actually do anything. All my assignments canceled or postponed, the perfect time to get to work on my book. So you would thin...
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31
March
2020
| 14:14 Europe/Amsterdam
Defining your goals, measure them, and keeping yourself and or the company accountable is easier said than done. A common struggle, with an easy fix. Let me explain the magical OKR concept first before going into the theoretical details. With somethi...
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21
March
2020
| 13:34 Europe/Amsterdam
Proud to be loud! The first part of Chapter 1 is available as a free download. Given the crazy unrealistic days we live in right now, I didn't want to wait any longer until I publish all releases of the first chapter.  Finding a publisher is damn ...
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13
March
2020
| 07:43 Europe/Amsterdam
The key takeaways:  It is about a long term view and mindset, 'make the pie bigger and not to make our slice bigger. If we get more people doing this, the slice by definition gets bigger.’  Build a brand and produce content before you have products t...
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06
March
2020
| 19:04 Europe/Amsterdam
If you cannot explain your distinctive identity in a few simple words than you probably don't understand it well enough. Nobody likes everything and everybody likes something. Avoid being vanilla. Dare to be different and to stand out. Don't give in ...
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