Articles tagged with 'basics' & 'structure' & 'data' & 'interview' & 'about me' & 'strategy' & 'recruitment' | Think Like a Publisher - Fleur Willemijn

Excellent books to broaden your horizon, surprise, inspire and give you that sparkling new energy. My personal favorite must-read and re-read books are in bold.  New books are added every month. ...

It’s not only the men who think visually; we all do. If I say ‘black lace,’ you immediately have something in mind.In content production, the visual is the most underestimated element. Not talking about social here; talking about written content. You...

We pretend AI is THE solution for content. It’s not. Don’t get me wrong, ChatGPT and BARD are amazing, yet now it’s up to the content nerds to use them to produce better content, not more content. I don't hear enough about the art and craftsmanship t...

Content is the sexiest and most misunderstood tool in an organization. Mostly, it’s embedded in the marketing department.  Yet, the other departments also produce like crazy.Marketing content: focused on the lower funnel, activation, and performance ...

Let's be honest; there’s no such thing as swift and easy. Good content is still expensive; it takes time and effort to produce. Yet, 60% of all content is clutter (Havas, 2017), and with the rise of ChatGPT, I’m afraid this number will rise quickly. ...

Content is no rocket science. All you need to do is get your audience's attention. You can do this with an expensive agency with mind-blowing polished content. There's also another way. Cheaper. Faster. More transparent. More authentic.  This type of...

Getting to the point immediately, ChatGPT is fantastic. Blowing everyone's mind, especially with its newest release combining text, visuals, video, and audio. That having been said, I’m scared and bracing for the enormous sh*tload of mediocre content...

Cutting to the chase, content is expensive, and it’s hard to get a grip on it. Speaking from experience, the origin of this is the absence of a real content strategy. Brands think they have a content strategy; mostly, it’s a spin-off of their marketi...

Behind-the-scenes content. Admired often, very seldom executed in excellence. To start, why do you produce behind-the-scenes? Two reasons. And don't forget to check the ‘Please, don’t…' in the last paragraph.  ...

Content. It’s about a ‘fuck yes’ or ‘no.’ There’s no in-between or a ‘mwah.’Annoying as hell; all that subpar blah blah content. Speaking as a CMI, WARC, and AMMA content award judge, I am astonished by the number of crappy cases. WTF?? Marketers, wh...

This is not a step-by-step manual on how to write a job description (JD). These are the secret tips that really make a difference in finding the right one. Be transparent, be real.So out with the old and in with the new. Think before you writeDon't r...

This is not a guide on 'how to write a job description'; these are three quick fixes any recruiter can do.I get it; hunting for new talent is hard. Recruiters, you have to update your content game to get seen and attract the right people. Time to be ...

"The best climber in the world is the one who's having the most fun."I read this quote during the nightly hours in James Clears 3-2-1 newsletter. This totally resonated with me and keeps me awake. What would happen if we all had a little more fun cre...

We tend to overcomplicate. It may be in human nature to make things more complicated than they are. The two most heard complaints by my clients… 

A peek inside the daily struggles of a social content producer… it’s a common practice to receive a carefully crafted word document. The author of this sh*tpiece copy, usually the expert on the topic, has created this thesis for you. And you, as a co...

Easy does it. Subscribe to my LinkedIn newsletter to get the content automatically. Why on LinkedIn? As I feel no urgency to manage and maintain two newsletters, one from my newsroom (here) and one from LinkedIn. Some call it ‘efficiency’; others cal...

Very simple, have fun. Be proud of what you do and share this with the world. Noting more, nothing less. Don’t overcomplicate; no need to spend big on polished content assets.Especially in the gasping employer branding market, dare to be different, d...

Marketing and HR have more in common than you would expect at first glance. They seem like two different species. However, if there’s one department besides marketing that has to sell the company, it’s HR to attract and maintain talent, the employer ...

Let’s talk about procrastination. It sucks. Big time. From time to time, I find myself in a paralyzed and crippled state, not doing anything. From the daily grinding of unloading the dishwasher to delaying the dreadful administration. Recognizable?Ye...

Data.  We all love the juicy details. Headlines screaming ‘Decline in the tech industry by mass layoffs’. Or the marketeer who zooms in on the exceptional number of likes and engagement on a specific post or campaign.  It's all fun and games; the sex...

I get it that you prefer to work on the sexy content stuff. Creating those social posts with videos, gifs for the boomers, infographics for the B2B, and playing the game between copy and visuals. I love it as well.However, you can’t succeed on social...

‘You never read the same book twice’ is my overview of the best books. All about strategy, brands, and marketing to business and inevitable self-help. No more words needed;  pick up the book, read, and learn.  Books about brands, what we can learn fr...

Data. There’s more than enough written about data. Yet they all got in common that they tend to forget the three most important requirements to make smart and evidenced business decisions.Over and over again, I see this in the so-called content strat...

I rarely want to have a book on paper. This one… is my go-to source for inspiration. And like Murphy's Law, it's not available in print anymore. Why it mattersAlan Sharpe shares what we can learn from the VW ads. These are lessons that you can’t read...

In this month of NY resolutions and what we’re going to do totally differently in 2023… I have bad intentions for my equally bad habits. Not starting the year what I’m going to improve and how to eliminate my bad habits. I start the year by feeding t...

In the p.s. of the inspiring weekly 3-2-1 email by James Clear, I stumbled upon the line ‘How to make sure your job never gets replaced by AI… ’ Immediately, I clicked on it. What we can learn from this is easy. It's not what you think it is.What mat...

 Great content can be pretty easy and very fast. Often it's made too complicated and overengineered with expensive agencies. On top of that, it takes forever. That's what I see with my clients. If you want to save money, de-dust, and simplify your co...

 Over the past week, A LOT has been written, commented and podcasted about ChatGPT. It's hard to keep up.Yes, AI is BIG, in capitals. And a huge leap forward for the (lazy) marketers and content producers. Yet, don't get too excited, don't wipe out t...

'Out with the old, in with the new' is not really applicable to our amazing content industry. Let's look back and learn. Then apply this to the next exciting year.  Why it mattersSomething with reviews, recommendations, and data tells all. Hereby an ...

 Why it mattersEveryone gets it. You need paid for reach. Hardly anyone rocks the assets. With these three uncommon tips, you're more likely to nail it. At least, you'll use the algorithm to your advance instead of swinging along on what everyone els...