Articles tagged with 'strategy' & 'about me' & 'books' & 'ai' | Think Like a Publisher - Fleur Willemijn

Not seeing results on LinkedIn? Your feed filled with slop?It’s not you, it’s—Actually. It is you.Most people use LinkedIn wrong, then wonder why it’s not working. Usually, it comes down to three mistakes. First, treating LinkedIn as a one-way …

HubSpot just surveyed 1,505 marketers for its State of Marketing 2026 report. 53% say they can't differentiate their content in an AI-saturated market. Most will tell you they have a POV. Almost none of them can say it in one sentence.→ AI didn't …

Something is happening as AI becomes more normal: the more we use it, the more we seem to crave everything it can’t give us.We want AI to take on the heavy lifting, help us move faster, and let us do things we couldn’t do before. But that comes with …

You can't say who approved the last ten pieces of content your brand published. Or which ones AI touched, and how much. That's a governance gap on your website, unowned, waiting for someone outside your company to ask the question first.As of August …

This is THE overview of all the LinkedIn algorithm secrets, dos and don'ts, and what works and doesn't. → Join 2,750+ professionals to get the latest updates in your inbox.

Article 50 becomes applicable on 2 August 2026. The final guidelines were published on 20 July, with just two weeks' notice. Now the market is confused, and searching.→ Marketers are mostly worried about the wrong thing. They're checking whether to …

Digital used to mean fast, easy, always on. Now it means something else too: fake, until proven real.The rise of analog has been on trend reports since 2019. Vinyl, Leica, no makeup makeup, run clubs and offline clubnights. But it's not about …

Ramp tracked 21,559 US companies. Heavy AI spenders grew headcount 10.2% over two years. Entry-level roles grew 12%.→ The finding is that serious investment produces growth with $33.67 spending per employee. And just an AI subscription produces …

Your website used to be where you closed the sale. Now it's where the LLM checks your authority.→ Most brands are still running the site like the digital brochure it was ten years ago: measuring visits, polishing the homepage, tuning the landing …

Your voice gives you authority, and that’s what gets you cited by an LLM. Most brands don't have anyone senior enough to protect it, and that's a bigger problem than it looks. Brand is now the most important competitive asset in …

I deleted 7 old resumes from my account. More relevant recruiters showed up. Job suggestions improved. This month I'm also covering why your headline and your content need to match, and the hated Open to Work badge and post.

Agent. Agentic. Everyone uses both words. Almost nobody means the same thing when they do. They're related. They're not interchangeable. Two letters between agent and agentic. And three skills from prompt to agent to agentic. 

Around 75% of companies use ATS to scan and auto-reject resumes, meaning if yours isn’t formatted properly, it might never get seen by a human. How to use AI and LinkedIn to ATS-proof your resume and some prompts to improve your …

These are the books I keep recommending — and gifting to people who don't know they need it. Yet. No ranking, the first is just as good as the last.

Most people treat AI like a search engine. They type a question, read the answer, and move on. But it is the lowest possible use of the technology sitting in front of them. To use AI well, three things matter.How you prompt. The quality of your …

47% of respondents under 30 say AI has been more bad than good. Highest of any age group. They use it daily anyway. 79% believe AI makes people lazier. 62% think it makes them less sharp They are the canary in the coal mine. It didn't die yet. …

Most organizations aren't training their people on AI. 32% have nothing in place. Another 18% say something is in development. 3% aren't sure. About half haven't started. The few that have acted are running prompt courses.→ It's not good enough. Nor …

For every 10 hours AI saves your team, about 4 go straight back. Into rework. Into corrections. Into output that looked finished but wasn't. That's the AI tax. → It's unintentional, it's unnoticed, and it's taking away the gains you thought you …

Most boards treated AI as a technology decision. Handed it to IT. Flagged it for legal. Put it on next year's agenda and moved on. That felt responsible. It isn’t. The EU AI Act makes AI a board responsibility. Not a department responsibility. Not a …

Someone tells you it's AI-generated. You've already decided: low effort, low quality. And you haven't read a word yet.You're not entirely wrong. A lot of AI content is bad.But you're wrong about why.  

The biggest lie in the content industry is that you need more and new content. You paid for it once. You can use it five times. Very few brands do.→ You need to see something 5 to 7 times before you remember it. Reuse and repeat your content a few …

Scanning copy for em dashes like they're evidence of AI? Let's be honest about what that is. It's lazy. The same kind of lazy as writers who let AI write for them without thinking. You're just doing it from the other side of the page.Here's what …

Authenticity is dead. Not the concept,  the word. It’s used too many times, by too many brands. Now it means nothing. What you need is harder to fake and more useful. → Identity. 7 steps and 15 minutes is all it takes. 

You're using AI. But without Custom Instructions, you sound like everyone else. Personalization is the fix. Once you configure it, you'll understand why. Applies to ChatGPT, Copilot, Claude, Gemini, Perplexity and any other AI tool.

The AI problem isn't awareness. It's that nobody at the top knows where or how to start. So they don't. AI isn't a tool problem. It's a thinking problem. And it can only be solved from the top.Now, they accept what bubbles up from the silos instead. …

Most people start with a prompt. That's already the wrong move. There is no magic. Claude, Gemini, ChatGPT, Copilot. All of them must be trained to produce great content instantly. 

The market is drowning in content. And marketing's response is to make more. AI made it cheaper, so the assumption became: produce more, reach more, grow more. But volume was never the problem to solve. And ‘more’ has never been the answer.

If your content could be written by AI, why should anyone care? Content is now a commodity.The market is filling up with content that is technically right, well-written, and easy to produce. But also, interchangeable and forgettable.AI lowers the …

Is management pushing you to use AI to produce content faster? And are you worried this will weaken your brand voice? You’re not alone. Here are 3 lessons from the past 3 years of working with AI in marketing and content.

If you want to get the most out of AI in your marketing and content, start here.Most people use AI by slapping it on top of their existing workflow and hoping it makes everything better. Usually it just makes average content faster.The real …